Sure you love Pinterest, but are you using it for your business? You may be surprised at how effective it is, and today’s guest, Melyssa Griffin from The Nectar Collective is going to blow your mind with how Pinterest has helped her grow her business in the last year. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode126.

Items Discussed in this Episode:

• Pinterest is not just for moms and craft ideas, Melyssa explains why we should be using it for our business
• Whatever niche you’re in, you can really make it work because it’s just not as saturated as other social media platforms
• Using Pinterest was really a turning point in Melyssa’s business last year, she explains how she started using it strategically to significantly increase her followers, email subscribers, and revenue
• Melyssa shares her advice on the best place to get started on Pinterest
• We delve a little deeper into what to pin and how to use your boards best to attract your ideal client
• Melyssa introduces us to Boardbooster and why it’s her favorite Pinterest manager
• The growth at the beginning of focusing on Pinterest can be slow, but if you’re doing all the right things then once you hit that 1,000 mark your growth rate can increase exponentially
• Melyssa shares the one thing you should be doing with your Pinterest account to see an increase in traffic

Top 3 Takeaways from this Episode:

1. Pinterest is legit for your business. If you want to build traffic and your list, give it a shot. Plus, it’s fun, so you’ll actually enjoy doing it.
2. Think about your ideal client and what kind of content they really need so you can find the right people on Pinterest.
3. Be patient and learn how to do it right. I recommend Pinfinite Growth to help you understand the ins and outs of making it happen.

Links for this Episode:

Melyssa’s Pinfinite Growth Course

Boardbooster (get 1 month free to get started!)

The Nectar Collective

Link to Free Scoop Insiders Facebook Group

We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your small biz’s brand on today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode125.

Items Discussed in this Episode:

• Lori explains what exactly branding is, one of the most misunderstood aspects in business
• When branding is done right, it’s what ultimately drives business to you, the colors are not what matters!
• There’s no reason to crowdsource your branding ideas: they may not be your ideal audience and they don’t know your message or have any contextual information
• Lori gives advice on being really smart when asking for feedback, it can lower other people’s confidence in your business and turn off if done incorrectly
• Hone your skills and do what you do incredibly well and your ‘brand’ will evolve over time
• Lori explains why you shouldn’t even do anything visual until you are really clear on your brand, who you are, and what you offer. The process will be much smoother once these pieces are clear
• Why is our brand so important to us as a small business?
• Being on a constant binge of looking at other people’s businesses may not be helpful: there’s ultimately no one that offers what you do and who you are
• Lori shares the biggest branding mistakes most small businesses make and how we can make sure it doesn’t happen to us

Top 3 Takeaways from this Episode:

1. Do you fully understand your brand image beyond colors/fonts/pretty stuff? Give some thought to how it all fits together including your message, stand and visual brand. Awareness of how this all works in harmony is the key to creating a real customer experience.
2. Are you guilty of crowdsourcing? Consider the message you’re sending and the validity of the feedback you’re getting.
3. Watch for branding mistakes that can mess you up like not having a clear idea of what you’re offering- and remember, your brand will evolve over time!

Links for this Episode:

Hello Media
Link to Free Marketing Moxie Facebook Group

Have you ever had the whole moment where you know you should or shouldn’t do something and you’re not entirely sure how you know it? That’s your intuition in action. Coach Caroline Frenette joins us to share how to use you intuition to guide your business and avoid going off course by following the crowd. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode124.

Items Discussed in this Episode:

• Caroline explains what intuitive leadership is and how you can use it
• We can use this to tap into our inner strength and confidence to take the leaps we want in business, Caroline explains how
• Caroline shares how she discovered intuitive leadership and why it’s so helpful for herself and many of her clients
• Caroline has used intuitive leadership to help many of her clients coming to her totally overwhelmed with what they need to do for their business
• When all the strategies you are trying to use are not working in your business, you may need to look at the energy around you and what you are able to put into your business
• Intuition is not fear; Caroline explains how a fear can come about from an intuition
• Once you begin to build your inner confidence, it starts to happen organically and you learn to trust your intuition even more
• Caroline and I share personal and business stories of how our intuition has worked for us in the past (or not worked when we didn’t listen!)
• Caroline shares her top takeaway for us to start using our intuition to become a great and powerful force in our businesses

Top 3 Takeaways from this Episode:

1. Trust your gut. Seriously. It’s the simplest advice but when we get off course it’s usually because we stop listening to what we know to be true and listening way too much to others.
2. Learn how your intuition shows up for you and the difference between fear and the clear, positive energy of your intuition.
3. Clarity and being able to use your intuition takes practice. But it’s so, so worth it once you’ve really dialed into it.

Links for this Episode:

Caroline Frenette

Link to Free Scoop Insiders Facebook Group