A new series kicks off today called Unconventional Tactics which shares lessons on a wide variety of marketing ideas that aren’t entirely mainstream from Kindle Publishing to Pay What You Wish Sales. Today we have guest expert Natalie Eckdahl from the BixChix Podcast sharing her lessons from 100 interviews.

Items Discussed in this Episode:

• Natalie’s road to her 100th episode
• How Natalie’s podcast has helped her networking go global
• Unconventional lessons Natalie has learned from her podcast guests
• Natalie’s all time favorite interviews
• The benefits of podcasting versus blogging
• The bond that develops between you as a podcaster and your audience
• How the podcasting community is not competitive as you may think, and is so supportive
• Getting a team in place is critical if you want to start a podcast and already have another business
• Natalie explains how being able to change and delegate is important to podcasting as you grow

Show notes for this episode with links to items discussed are available at www.maggiepatterson.com/episode28

This episode covers secrets of Pinterest and YouTube with a solo show. Maggie shares some experiences using this platform for her crafting business and what she learned about the power of each one to boost opt-in numbers and drive sales. In this show we cover:

• My secret life playing with glitter
• What I really learned from social media around a niche business
• Why demographics don’t tell the whole story
• How I doubled my list in a week using Pinterest
• Some of my favorite Pinterest power tips
• How I grew my YouTube following and the results that brought to my business
• What I learned from playing with video formats

Show notes and checklist for this show are available at: www.maggiepatterson.com/episode 27. 

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Tackling Twitter with guest expert Liz Azyan. Liz shares her story of going from PhD student to social media success on Twitter and her tips for really rocking your Twitter time. Get the show notes and handout for this episode at: www.maggiepatterson.com/episode26

Are you on Google+ but pretty much ignoring it? This week’s guest expert Sandy Sidhu shares amazing ideas on how to dive into G+, what we may be missing and how to form connections. Guaranteed to help you rethink G+ and how it fits in your social strategy. Get the show notes and the handout for this episode at: www.maggiepatterson.com/episode25

The social media smackdown continues and we're talking about LinkedIn with guest expert Karen Yanovich. In this episode we cover a lot of ground including why you need to use LinkedIn, why it is so easy to get results, how you can turn connections into clients and much more. You can get the notes with links and the handout for this episode at www.maggiepatterson.com/episode24