Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. In this show, we talk about how to use your opt-in to be active and drive sales, the importance of verbage, and how your pricing is telling a story about your brand. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode30.  To continue the conversation, join us over in The Playground-Maggie's exclusive free group on all things marketing.

Do you dream of publishing a book? But you aren’t sure if this Kindle self-publishing thing is legit? This episode is for you! Guest expert Jonny Andrews shares the need to know on Kindle publishing and how to get started.  In this show we talk about the advantages of self-publishing, the KDP program and how to get your book written.   Show notes with key points,take aways and links for this episode available at: www.maggiepatterson.com/episode29

A new series kicks off today called Unconventional Tactics which shares lessons on a wide variety of marketing ideas that aren’t entirely mainstream from Kindle Publishing to Pay What You Wish Sales. Today we have guest expert Natalie Eckdahl from the BixChix Podcast sharing her lessons from 100 interviews.

Items Discussed in this Episode:

• Natalie’s road to her 100th episode
• How Natalie’s podcast has helped her networking go global
• Unconventional lessons Natalie has learned from her podcast guests
• Natalie’s all time favorite interviews
• The benefits of podcasting versus blogging
• The bond that develops between you as a podcaster and your audience
• How the podcasting community is not competitive as you may think, and is so supportive
• Getting a team in place is critical if you want to start a podcast and already have another business
• Natalie explains how being able to change and delegate is important to podcasting as you grow

Show notes for this episode with links to items discussed are available at www.maggiepatterson.com/episode28

This episode covers secrets of Pinterest and YouTube with a solo show. Maggie shares some experiences using this platform for her crafting business and what she learned about the power of each one to boost opt-in numbers and drive sales. In this show we cover:

• My secret life playing with glitter
• What I really learned from social media around a niche business
• Why demographics don’t tell the whole story
• How I doubled my list in a week using Pinterest
• Some of my favorite Pinterest power tips
• How I grew my YouTube following and the results that brought to my business
• What I learned from playing with video formats

Show notes and checklist for this show are available at: www.maggiepatterson.com/episode 27. 

If you are listening via iTunes and enjoyed the show, please leave a review. You can learn how to rate and review following these step by step directions: http://maggiepatterson.com/subscribe-rate-review/

Tackling Twitter with guest expert Liz Azyan. Liz shares her story of going from PhD student to social media success on Twitter and her tips for really rocking your Twitter time. Get the show notes and handout for this episode at: www.maggiepatterson.com/episode26

Are you on Google+ but pretty much ignoring it? This week’s guest expert Sandy Sidhu shares amazing ideas on how to dive into G+, what we may be missing and how to form connections. Guaranteed to help you rethink G+ and how it fits in your social strategy. Get the show notes and the handout for this episode at: www.maggiepatterson.com/episode25

The social media smackdown continues and we're talking about LinkedIn with guest expert Karen Yanovich. In this episode we cover a lot of ground including why you need to use LinkedIn, why it is so easy to get results, how you can turn connections into clients and much more. You can get the notes with links and the handout for this episode at www.maggiepatterson.com/episode24

Jackie Johnstone joins us today to chat about all the weirdness with Facebook, what we can do about it, why you need a mix of content to engage your tribe and the power of batching your social media content. You can check out the show notes and grab the worksheet for this episode at www.maggiepatterson.com/episode23.

The Social Media Smackdown today continues with Sally Hope, life coach and leader of the Wildheart Revolution, joining us to day to talk about building community. From how to get the most out of community, to how social media based communities can change your life and business and why communities rock for introverts this episode covers a lot of ground. Plus, we learn what a Wildheart is and you can find out if you happen to be one. (Hint: I totally am!)  Show notes and links for this episode at www.maggiepatterson.com/episode22 

More real-life successes today as part of the Social Media Smackdown, with love and relationship coach Jenn Scalia sharing her tips for Instagram. She’s gone from 1500 followers in January to more than 13,000 followers on Instagram with her unique approach using quotes related to her business along with a bit of her personality. She provides practical real-life ideas on how to use Instagram. You can check the worksheet and more details on this episode at www.maggiepatterson.com/episode21

Carrie Green from the Female Entrepreneur Association joins us today to share tips on social media success. We all hear about big follower counts, but how does that actually happen? Carrie gives a lot of insight on her approach to growing Facebook, the test she put in place and how engagement is the key.  Get the show notes and this episode's worksheet at http://www.maggiepatterson.com/episode20

We’re kicking off the Social Media Smackdown Series today on the show with social media guide The Stacey Harris. We are talking about how to pick a platform, how people work with people like logos, figuring out if people are the real deal and more. Show notes and worksheet at: www.maggiepatterson.com/episode19

Zsofi Koller is our guest expert today who's diving into everything you need to know about working with a designer. I have a lot of friends who are designers, and honestly, they the hardest working people I know. Zsofi talks about how to choose a designer, what you need to do to get ready and more.  Show notes with links to everything discussed in this episode available at: www.maggiepatterson.com/episode17

Guest expert Chantelle Adams joins Marketing Moxie today to talk about how to overcome your fear of speaking and how to add it into your marketing mix. This episode is jam packed with tips and tricks on how to get started with speaking, how to boost your business with speaking and how to get paid. Get the show notes and take aways at www.maggiepatterson.com/episode14

Brilliant Basic Training continues this week with guest expert Jules Taggart talking about creating crappy first drafts, action verbs, storytelling and more. This episode is jammed full of practical ideas to apply to all of your copy creation. Show notes and links at: www.maggiepatterson.com/episode13

Ali Rittenhouse talks about email marketing fundamentals in this episode. We break down some basics of email marketing including opt-ins, getting started, the role of social media and and more.  Show notes: www.maggiepatterson.com/episode12

Does SEO scare you? Or maybe you don’t even know what it is? Good news, on in this episode we’re going deep on Search Engine Optimization with guest expert Liz Lockhard.  Liz helps demystify the world of SEO and how to use it for your site including the best ways to get started, the importance of understanding your ideal customer, tips for finding the right keywords, using the  Yoast plug-in and more. Show notes with the take aways and all the items mentionned in this episode available at: www.maggiepatterson.com/episode11

To kick off the Brilliant Basic Training series here on the show, we have guest expert Suzi Istvan joining us to talk about branding, copycatting vs. inspiration, strategies for shaping your brand and the key things you need to know before you work with a designer. You can get the transcript and show notes at www.maggiepatterson.com/episode10

Jessica Kupferman from Lady Business Radio talks about online dating and what it can teach you about online business in this special freeform episode. We talk about how first dates and free consults are the same, what you can learn about personal branding from online dating, plus we share lots of laugh over roosters, bad pitches and more. Show notes at www.maggiepatterson.com/episode9

Learn how to make the most of every single guest post in this action-packed episode. With our guest expert social media consultant Sophie Bujold, we'll cover what you must do the day your post is published, how to promote on social media and how to reuse your post for months to come. 

Learn how to write a great guest blog post with guest expert, Lacy Boggs. Find out what things you must nail in a guest blog post, how to write effectively for the web and deal breakers for bloggers/editors. Go away with a clear idea of how to write killer posts that get published every time. Show notes and worksheet available at www.maggiepatterson.com/episode7

When it comes to guest posting the actual email pitch is the make or break moment. Episode #6 breaks down how to create a powerful and effective guest post pitch including what to avoid when preparing a pitch, how to write a great pitch, what supporting elements you need to sell your pitch, the fine art of pitch follow-up and more.  Notes for this episode at: www.maggiepatterson.com/episode6 

Delve into the world of guest posting research find out why you can't skip it! We will look at how to use your ideal customer to shape research, how to find opportunities and different techniques/tools to ensure bloggers and editors say YES to your pitch.  Show notes at: www.maggiepatterson.com/episode5

This episode kicks off a multi-part series on guest posting and we start off with why you should guest post, what you can expect from guest posting, and finding your guest posting WHY.  Plus, we'll talk about the one thing that tends to hold people back from guest posting and how to get over it. Show notes at: www.maggiepatterson.com/episode4 

Your web site copy can quickly make or break your web site, especially your about page.  This episode dives into the about page and helps break down specific things you must include to have a high impact page. Copywriter Erica Lee Strauss shares her perspective on about pages and common deal breakers. Show notes at: www.maggiepatterson.com/episode3

Are you leaving money on the table with your web site? In this episode we talk about small fixes you can make to your site to help you be more credible. Money Making Expert Ellen Ercolini joins the show to give some helpful tips. 

In the inaugural episode of Marketing Moxie we'll dive into what marketing with moxie really means and explore how critical your web site really is.  Learn how to lock down your brand voice and common traps when it comes to building a brand voice that's powerful and clear.