PR is something I regularly get asked about, and it’s because
it’s a mystery to most of us as business owners. In this episode,
Jen Berson, founder of Jeneration PR helps demystify some PR basics
for entrepreneurs. Listen in to hear her pro pitching tips and
tricks. Show notes with key points, takeaways, and links for this
episode available at www.maggiepatterson.com/episode131.
Items Discussed in this Episode:
- If we’re new to PR, Jen recommends where we should get
started
- Jen shares the biggest mistake entrepreneurs tend to make when
doing their own PR
- When writing a pitch, you have to read the outlet that you’re
pitching for, don’t just mass pitch
- Make sure you follow up on your pitches, it can get lost in the
shuffle of email
- Jen shares her advice on how to try and make a human connection
with the person on the other side of your email when you pitch
- Success is adding value, treating each relationship like
something you want to add value to will really help them bloom and
may come back to you when the time is right
- Jen shares some of the untapped media opportunities that are
out there for entrepreneurs
- People are paying a lot of attention to videos right now, Jen
shares some ways you can use this to share your message to a larger
audience and how to do it right
- We talk about pitching and the best way to make sure our
pitches are not immediately moved to the trash folder
- You may have a great pitch for one outlet that would be totally
wrong for another; make sure you’re reading their articles to align
your message with theirs
- Should we send a press release? Jen gives us her position
- Crafting targeted pitches or having someone do it for you is
the way to truly get your message and your brand out there
Top 3 Takeaways for this Episode:
- Jen shares how to start smaller and then build that into bigger
opportunities, including local media if you’d like bigger TV
appearances.
- Do your homework before you pitch. Get to know what they’ve
written about, the topics they cover and more. Then, connect with
them via social media before you pitch.
- Keep your pitches short to keep them out of the trash folder,
and get comfy with following up. No answer doesn’t mean no!
Links for this Episode:
Jeneration Entrepreneurs Group on Facebook
Jeneration
PR
Link to Inside Scoop Podcast on iTunes
Link to Free Scoop Insiders Facebook Group
