Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a personal finance expert and brand ambassador shares her secrets to getting out there with live events and media opportunities. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode110.

Items Discussed in this Episode:

• Danetha shares what her business has looked like as far as networking over the last year
• Live events have taught Danetha a lot about her business, not feeling alone, and tweaking her offerings to better serve her community
• Danetha talks about some of the high profile interviews she’s been able to land and how she made it happen
• Media interviews don’t just happen by other people magically appearing, you have to do the work that goes into it
• If you actually do your homework before you pitch, you stand out right away
• Danetha shares her number one tip for how to start to use live events and interviews to get yourself out there
• Always come at your pitch with a mindset of service, not of self-promotion
• Danetha talks about how staying in touch, not necessarily to always pitch yourself, can nurture your working relationship
• Danetha shares her results so far and how doing media and live events has impacted her business
• Most of the opportunities that have come about for Danetha through live events and interviews are things she would have never thought of doing in her business otherwise

Top 3 Takeaways for this Episode:

1. Being seen isn’t going to magically happen. How can you put yourself out there? Go to an event? Pitch the media? It’s not about being discovered.
2. Lose the worries about putting yourself out there. Focus on how you can be of service instead and the rest will follow.
3. Stay open. You never know what opportunities may land if you’re out there and people have different needs. Danetha shared some good examples of money maker that came her way from connecting with the right people.

Links for this Episode:

Danetha’s site

Link to Free Marketing Moxie Facebook Group

We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and shares exactly how that’s impacting her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode109.

Items Discussed in this Episode:

• Breanne explains her unique business model and how she loves to run her business
• Breanne shares what she has learned about not just referrals, but introductions specifically
• We talk about the difference between introductions and referrals, and Breanne explains which one has been more beneficial to her business
• The education process can be really challenging, Breanne shares how it’s a big part of her business to educate her clients on how to refer someone to her
• Making an introduction is a lot less pressure than making a referral, Breanne explains why
• We talk about what an indirect introduction is and how it can gain you some of your best clients
• We try to do the things we’re ‘told to do’ in our business, but it’s not necessarily what we want to be doing. Breanne shares how it’s been freeing to follow how she really wants to build her business
• Don’t be afraid to start deep and then go wider, don’t scale until you’re ready! Breanne shares her three ‘R’s and how they have grown her client base naturally
• Breanne gives advice on how to ask for a connection and not feel weird about it
• Breanne adds an ‘ask’ in a couple of her onboarding and offboarding emails, she explains why
• Breanne shares how to make the ‘ask’ for an introduction about the client she’s asking and not about herself
• If you want your clients to make connections for you, you have to teach them how to do it. Breanne shares how she’s done this for her clients
• The more work you do for your clients in the referral process, the more likely they are to help you out!

Top 3 Takeaways for this Episode:

1. Do you find yourself with referrals that are a bit off? It’s up to you to educate your clients on the types of people you’re looking for and and how you can help them.
2. If you find asking for referrals hard, try asking for introductions instead. Breanne’s system offers a simple way to widen your circle and meet the perfect for you clients.
3. Remember, you need to position this as a win/win and not you turning around and asking clients for something. Timing is everything!

Links for this Episode:

Breanne’s Site

mynameisbreanne.com/refer

Streak CRM Plugin for Google

Link to Free Marketing Moxie Facebook Group

One of my fave video pros, Holly G joins us today to talk about Periscope.  She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the what’s working now series. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode108.

Items Discussed in this Episode:

• Holly gives us the rundown of what Periscope is and what we can use it for in our business
• Holly shares how she’s really using Periscope to add value to her business
• We talk about how to actually make time to periscope in your business
• Holly shares what she learned over her first month of using Periscope strategically and the results for her business
• Using Periscope can increase your following on all other social media platforms, Holly shares her personal results
• Before you decide to just hop on Periscope, you need to make sure ‘your tribe’ is actually hanging out there
• Get yourself and your strategy business ready, you need to prep and plan out your scopes to make them impactful
• Be flexible with your planning: make sure people can ask questions and give feedback since that is the great part about this platform
• Holly goes over the essential equipment for Periscope
• If you think you are ready to jump into Periscope, Holly urges you to really know your ‘why’
• Holly reminds us to keep it classy, remember you are using this for your business!

Top 3 Takeaways for this Episode:

1. Periscope is there to enhance what you’re already doing. If you don’t have your business set up yet, hopping into a platform like periscope and expecting it to skyrocket your success is totally unrealistic.
2. Make sure that you really know why you are using Periscope. Understand your purpose and plan, be very clear about your expectations. Test and correct as you go.
3. Before you Periscope, get prepared! Make sure you have the right equipment: phone, tripod, etc. And make sure you are clear and have a plan, it will make all the difference.

Links for this Episode:

Follow Holly on Periscope

Holly G Studios

Link to Free Marketing Moxie Facebook Group

We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the coming weeks, I’ve got a series of business owners sharing marketing tactics and their results.

Today we kick off with me sharing what’s working for me when it comes to time management and productivity. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode107.

Items Discussed in this Episode:

• True expert advice is only great to a point, doing more and more is a recipe for going insane
• To spend time working on your business instead of in your business, you have to really zone in on what’s working for you and your business
• The ‘What’s working now’ series, will feature people who are quietly building great businesses that really serve their clients
• Who cares about what worked for great marketers 4 years ago? Let’s focus on what’s working today!
• Market conditions change and evolve, you may need to dig deeper than what’s on the surface of what’s working now
• The results that these experts are achieving may not be big, but they are realistic and achievable, ‘small wins’ that add up over time
• Not having to always work with the expectations and the ‘shoulds’ give us the space to breathe and figure out what’s working for our business
• Something that’s working for me right now is ‘The 12 Week Year’
• Using smaller chunks of time can help you optimize your performance, and it’s really working for me on a day to day basis right now
• Each week of mine now includes 4 times: buffer time, strategy blocks, creative time, and non business reading time. I explain what each of these mean to me and my business, and how they are helping  move my business forward

Links for this Episode:

The 12 Week Year

Link to Free Marketing Moxie Facebook Group