Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a real launch looks like, why you’re not likely going to have a 7-figure (or even a 6-figure) launch right away and gets real about the ins and outs of making a program like this happen. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode103.
Items Discussed in this Episode:
- Racheal talks about how many times she has launched her signature program and what launching looked like the first few times versus now
- Ignorance is bliss! If Racheal had known how intense her program would be, she probably wouldn’t have done it
- It takes a lot more for a launch then just putting it up and hoping people will find you, it takes a lot of hustle on the front end to promote it
- It’s really easy to hear about the 7 figure launches, but you need to look at the money they put into it to get those kind of numbers
- Racheal shares her advice for keeping your launches super simple, especially if you’re just starting
- Racheal shares the follow up process to her launch: getting feedback is the most important thing to keep using the same program over again
- Once you know something is successful, you can upgrade your launch little by little
- Racheal shares when and how she started to ‘go pro’ with her launches
- Racheal cautions us not to do everything too far ahead of schedule, you need to be responsive to your launch and respond as people are going through it
- It’s important to realize that you need to listen to feedback even if it’s hard, and you need to ask for the feedback even if you don’t want to hear it
- We need to be constantly re-evaluating our programs and launches, our business will grow and change over time along with our audience and we may need to let things go or revamp them
- Racheal gives her advice on how to deal with launch stress and work through it
- Just because you’re putting out something new doesn’t mean you need to re invent the wheel, use your normal social media, blogging, etc. strategies to support your launch
- You can only handle what you can handle, it’s okay to admit you bit off more than you can chew
- Be brutally honest with yourself about where you actually are; it may be your first ‘big launch’ but only you know how much behind the scene work you’ve done before hand
- You can’t rely on outsourcing everything to make something happen, it all comes back to you
- Racheal shares that even though she has a team of 10 people, she could personally jump in and do any of the jobs so she feels in control of her launch
- During a launch, each day could be different; you have to be flexible and respond to changes
- Not everyone is an ‘early adopter’, they may be waiting to see the results of your launch before they jump in and join
- Consistency is key: people don’t want to just hear from you when you’re ready to ask for money
Top 3 Takeaways for this Episode:
- Keep your launch simple, especially when you’re just starting out.
- Don’t expect someone else to “do” your launch for you. You can get the best help around, but you need to know what’s what. No one can care more than you do.
- Launch stress is real. Plan for it, prepare for it and you’ll save yourself in the process.
Links for this Episode:
Join the Fired Up and Focused Challenge
Fired Up and Focused Book
No B.S. Marketing School - Now Open for Registration!
Link to Free Marketing Moxie Facebook Group