The copywriting series continues and I’ve invited Yasmine Khater to talk about attracting clients and figuring out your services on today’s show. While it may not be copy, this is one of the things that I find easily trips people up when it’s time to get your website ready. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode55.

Items Discussed in this Episode:

• How do we go about finding the right clients for you? There is no magic formula, but there’s ways to save time doing it.
• Yasmine explains how to go from having a client who is interested to a converted sale.
• Focus on understanding what your client really wants and who they are is key to turning an interested client into a sale.
• Dig deeper into yourself and what you like to do, along with what you are good at as you figure out your services.
• Yasmine points out the things we need to keep in the back of our minds when we’re communicating with our clients as far as sales psychology goes.
• Why being more focused can get you more money in the door right now.
• What is ‘messaging breakdown’ and how can you fix it.

Top 3 Takeaways for this Episode:

1. Before you create the offer, you really need to understand the customer. Just having the copy and all the launch elements doesn’t mean you’re selling something that is actually needed. People buy based on an emotional reaction. Do your homework up front to save you pain and frustration later!
2. Create a plan for content that makes sense and serves your business model. Think about you can create a really cohesive set of content that makes sense.
3. If pushing through fear is causing you to spin out, then you need to really examine where the root of your fear comes from. Working on your emotions to not feel that fear can be hugely beneficial to your business.

Links for this Episode:

Yasmine Khater

Yasmine’s Free 10 Day Earn 5K Bootcamp : www.bit.ly/5kbootcamp

Link to Free Marketing Moxie Facebook Group

Good old business-to-business  copy can be so boring as we travel through the world of features and industry jargon. But it doesn’t have to be this way! Jessica Mehring of Horizon Peak Consulting is one of the absolute best B2B copywriters I know, and she’s sharing how to make B2B copy more exciting and engaging in this interview. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode54.

Items Discussed in this Episode:

• Jessica explains why B2B copy can be so boring and how to not fall into that trap
• The biggest mistake to avoid making in B2B copy
• What kind of things can we learn from B2B copy?
• Jessica’s favorite ways to figure out what the value is for customers in your business
• What is ‘iteration’ and why is it important for your copy?
• What content marketing really is and how it works
• Jessica gives us the list of books she’s reading now and why
• How you can bring the elements of fiction writing into your copy

Top 3 Takeaways for this Episode:

1. Before people will buy from you, they need to see the value they will get.
2. Do your research! Find out from your market how they receive content and what questions they need answered in that content, and give it to them.
3. If you want to write copy that’s not boring, start reading. Books, magazines, blog posts. Take note of headlines, story structure and more.

Links for this Episode:

Horizon Peak Consulting

Link to Free Marketing Moxie Facebook Group

If you’re launching anything in 2015, you’ll want to listen to this episode where our guest Courtney Johnston walks us through the must-have elements of our launch copy - most of which is so easy to overlook, including all those must-send emails. Show notes with key points, takeaways and links for this episode available at www.maggiepatterson.com/episode53.

Items Discussed in this Episode:

• Courtney explains what we should do to plan in advance for our launch copy and not do it all at the last minute
• The three pieces of launch copy you must nail no matter how complicated or simple your launch
• Why your ‘cart closing’ email may be the most important one you write
• Courtney’s best tips for getting your message clear before your launch
• It’s okay to name a specific goal or result your client will achieve by using your program
• The most effective and important types of emails you should have covered off during your launch

[Tweet "Launching? @courtRJ has your copy covered in this episode"]

Top 3 Takeaways for this Episode:

1. Have a launch plan. Figure out ALL of the pieces of copy you need well in advance so you can be smart and strategic.
2. Understand that communicating with your list is critical during a launch and that you’ll have 7 different types of emails going to them during this time.
3. Be very clear on the outcome of result of what you’re offering. That’s the #1 thing people want to know.

Links for this Episode:

Courtney’s Launch Copy Planning Kit

Rulebreakersclub.com

Link to Free Marketing Moxie Facebook Group

You’re sitting down to write...and you’re having a hard time figuring out what to say, or even why you’re saying it. Which is where our guest Nikki Groom comes in. Today we’re talking about helping figure out your why so your copy actually works and how you don’t need to find your voice, you just need to use the one you already have to be effective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode52.

Items Discussed in this Episode:

• Nikki discusses how she helps people create the ‘why’ in what they do
• You can’t know your ‘why’ if you don’t know your ‘who’
• The ‘why’ doesn’t have to solve a life changing event, it can be something small that makes a difference in someone’s day
• Nikki explains how we can use our voice to infuse into our copy, but not overdo it
• Nikki shares some of her best editing tips
• Nikki and I discuss how to use storytelling in the right way and not let it go off the rails.
• How to not get stuck in your own head when it comes time for writing

[Tweet "You don’t need to find your voice. Use the one you have says @nikkigroom"]

Top 3 Takeaways for this Episode:

1. Creating the ‘why’ in your business can be tricky, but it is essential for copywriting. You’re looking for why your business is needed by your audience, not why you do it for yourself. Once you learn to write like this, it will flow naturally.
2. Make sure you’re using your voice in your copy. You don’t want to mimic someone else or the ideal version of yourself, you need to be you. Then it’s easy to be consistent through your blog, about page, social media, on phone calls, etc.
3. Powerful stories can be impactful. No one wants to see the ‘perfect’ you all the time. On the other hand, be cautious to use when it’s appropriate.

Links for this Episode:

Nikki Groom

Link to Free Marketing Moxie Facebook Group