Tue, 27 January 2015
This week we’re kicking off a new series all focused on copywriting on the show. Because, let’s face it, writing copy is unavoidable in your business! I’ve got an all-star line up of copy pros to share the inside scoop on everything from B2B to launch copy and more. Today we’re kicking off by talking about content strategy - the #1 thing you need before you write a single word! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode51. Items Discussed in this Episode:
The 5 Essential Elements of A Content Strategy:
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Tue, 20 January 2015
This week is a milestone episode! We’ve hit the mark of 50 shows, so I’m sharing my favorite moments, shows, and lessons with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode50. Items Discussed in this Episode:
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Tue, 13 January 2015
Branding may be a big old buzz word and so many people aren’t sure what it really means. Jeremy Miller, author of Sticky Branding joins the show to talk about what exactly sticky branding is and how to make it work for our business so we can stand out. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode49. Items Discussed in this Episode:
Top Takeaways for this Episode:
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Tue, 6 January 2015
Are you stuck in a rut when it comes to your marketing or does it feel like what you’re doing doesn’t connect? When we’re always ordering the same thing off the “menu” week in, week out, we’re missing prime opportunities to reach new people and holding ourselves back from growth. Which is why I’ve created the #moxiechallenge for you - which I’ll run periodically in 2015 to help push you out of the comfort zone. And don’t worry, I’ll be playing right along with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode48. Items Discussed in this Episode:
Top 5 Ideas for your #moxiechallenge:
So, what’s it going to be? How will you get your #moxie on for the #moxiechallenge? Share with me on Twitter (@magspatterson) or in the The Playground group on Facebook.
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