As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode47.

Items Discussed in this Episode:

• Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us.
• Lara explains why building a list of people that are your audience is crucial.
• How important is list size?
• Lara shares her expertise on adjusting your expectations of your email list and marketing conversions.
• Lara and Maggie share how it’s been important to them to keep people on their list to build their reputation over time.
• What can you do to freshen up your email opt-in.
• What one thing Lara suggests you change or work on for 2015 with your email marketing.

Top Takeaways for this Episode:

1. You don’t own social. If you’re only focusing on social media and not building your email list, you will pay for it later!
2. Don’t be obsessed with your numbers. The size of your list doesn’t matter as much as the engagement of your list. Learn to understand open rates and conversions, and learn what to realistically expect.
3. Create a small and bite-sized opt in. The simpler it is, the more consumable it is for people. What does your audience really need to know to create action?

Links for this Episode:

Lara’s Daily Checklist to stay on top of your online marketing

WellmanWilson

Link to Free Marketing Moxie Facebook Group

Money mindset expert Denise Duffield-Thomas joins us on the show today to talk about money mindset, marketing and her experiences self-publishing her book. We discuss manifesting versus hustling, moving people from a book into a paid program and more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode46.

Items Discussed in this Episode:

• Denise talks about the process of self-publishing her first two books and what it did for her business.
• The differences between self-publishing and going through a publisher.
• Denise’s biggest lessons learned from the publishing process.
• How Denise used her books to move clients into the paid programs she offers.
• How to become more of a ‘Lucky Bitch’ in your marketing.
• The importance of following through with your intentions in your business.
• There isn’t a big secret in how to be successful, Denise breaks it down on how to remove your mental blocks.
• The number one thing Denise wishes entrepreneurial women knew about money.

Top Takeaways for this Episode:

1. Use your book as a calling card, even if you self-publish. It’s a way to legitimize your business.
2. For writing a book, it’s really just a matter of sitting down and doing it. You don’t have to wait for anyone, it’s something you can make happen now!
3. With marketing, it’s not just about setting a goal or intention. It’s so easy to stay stalled in the idea phase. The difference between people who make money and people who don’t is action.

GIVEAWAY! Win a Lucky Bitch Christmas Bundle

Denise has generously offered to giveaway a Lucky Bitch Christmas Bundle to one lucky listener!
The bundle includes:

• The Lucky Bitch Manifesting Course
• Lucky Bitch Live Event Recordings
• Lucky Bitch and Get Rich Lucky Bitch Audio Books
• Manifesting Meditations Pack + Money Mantras Subliminal Meditation

Just comment below to enter. We’ll draw one lucky winner on December 17th at Midnight ET via Random.org.  We’ll post winners on the thread!

Links for this Episode:

Lucky Bitch
Lucky Bitch Christmas Bundle
Link to Free Marketing Moxie Facebook Group

Hello December...if you’ve not already started, it’s time to get a game plan so when January rolls around you’re not floundering about once the New Year arrives.  Or if you’re already planning, today’s show talks about how to create a realistic plan, plus a glimpse into some behind the scenes of how I’m doing my planning and prioritizing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode45.

Items Discussed in this Episode:

• The importance of starting to think about 2015 now so you don’t fall into a holiday coma.
• My strategy for getting over the feelings of overwhelm as you start planning.
• Ideas for not losing momentum through the holidays.
• How to ‘brain dump’ and why it’s necessary so you don’t go insane.
• Moving away from a stodgy annual plan to a 90-day plan that’s flexible.
• Walking through a 90-day plan so you can create one too.

Top Takeaways for this Episode:

1. Brain dump! Get everything out of your head: the must-haves, nice-to-haves, everything! Get it all on paper.
2. Start your 90 day plan. Get it written down, and really get clear on what you can reasonably accomplish in the next 90 days.
3. Get clear on your priorities in terms of life/work so you don’t burn out.

Links for this Episode:

90-Day Plan Template (*Google Doc, please copy to use for yourself)

Portable Whiteboards (Best thing ever!)

Link to Free Marketing Moxie Facebook Group