Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Do you feel like marketing sucks up all your time but your business is kind of flatlining? May be a case of too much push and not enough pull in your marketing. Maybe it’s time for you to push outside the safe zone so you can share your story and message with a wider audience. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode67.

Items Discussed in this Episode:

  • Marketing can be such busy work where we spend all our time working on our business and not in our business
  • To get the highest possible value out of your marketing, you can’t just push your content into the world and expect something to happen
  • How do you actually grow a platform? You have to start pulling!
  • I share some examples of how to pull people to your site by stepping off your own platform
  • If stepping outside your comfort zone seems scary, start small and work on one thing at a time

Links for this Episode:

My Guest Posting Platinum Package

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie67.mp3
Category:general -- posted at: 2:00am EDT

The idea of being a best kept secret sounds like a good idea because it's exclusive. But as an online business owner, it's a terrible idea that's seriously bad for your biz!

For you to show up fully and make an impact people need to know about you. Today's episode breaks down how to overcome this at a high level with some tangible ideas on how to put yourself out there more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode66.

Items Discussed in this Episode:

  • The real challenge is not our competition or the market, it’s obscurity.
  • If no one knows who you are, that will kill your business.
  • It can be really challenging to show up in the middle of a party and introduce yourself, but the online world is easier to navigate and I’ll tell you how.
  • Why showing up to give your service with receiving nothing in return is so important.
  • How I figured out I couldn’t just rely on referrals for my business and what I did about it.
  • People want to tell others about you, but you have to let them know you’re open for business!
  • If you’re letting your clients know you’re open for business and you’re showing up and service, what else do you need to do?

6 Core Concepts of Being ‘Sticky’ (From Made to Stick):

  1. Simplicity: In order for your audience to really latch onto something, it has to be easy for them to grasp.
  2. Unexpectedness: The idea that you need to create friction and violate expectations.
  3. Concreteness: To be clear, you need to talk about things in terms of human action.
  4. Credibility: Let the concepts of what you’re putting out into the world be credible on it’s own merit.
  5. Emotions: You need to make people feel something to connect to you and your brand.
  6. Storytelling: When you hear a story, it becomes a shared experience and part of your imagination.

Top 3 Takeaways for this Episode:

  1. If you want to have a successful business, being the best kept secret is a terrible idea! You need to be somebody that people know your name. Being of service and being open and transparent is going to increase your chances of not being obscure.
  2. Referrals and Reciprocity should be a given. Really service the clients you have today and serving them is what’s going to make this happen. Don’t be too focused on generating new business instead of service your current clients.
  3. We need to be using the ‘sticky principles’ to be intentional in the ways you create your ideas and information so people can really hold onto it.

Links for this Episode:

Made to Stick: Why Some Ideas Survive and Others Die

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie66.mp3
Category:general -- posted at: 7:35am EDT

We talk so much about our brand and think immediately of design, but what about the rest of the puzzle? Do you live your brand and truly embody it? Food for thought in this Feisty Friday show. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode65.

Items Discussed in this Episode:

  • I share some of my ‘hair-raising’ stories, and how it relates to your branding
  • How many seconds does it actually take to make a connection with your audience?
  • If you don’t walk your walk and talk your talk, you are doing your brand a disservice
  • It’s so easy to just become a commodity, I share how to avoid this
  • Nobody’s perfect, I make mistakes, but awareness is super important
  • I issue a challenge for your branding (don’t worry, I’ll be taking on this challenge with you!)

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie65.mp3
Category:general -- posted at: 7:42am EDT

Have you ever wondered why one person is so fascinating and another is completely forgettable? Could be the same message or story, but the person sharing it makes all the difference? Welcome to the science of fascination, and the Fascination Advantage System created by Sally Hogshead.  In this episode I talk about the power of this system, how to use this information for your business and a few of the things it taught me about myself. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode64.

Items Discussed in this Episode:

  • The difference between the Fascination Advantage test and all the other tests out there.
  • The concept and science behind the Fascination Advantage System and how it helps you stand out in your marketing and business.
  • Way to ‘make a story sticky’ so you don’t get ignored or quickly forgotten.
  • A breakdown of how the system works and using your primary/secondary advantage.
  • My primary advantage and my secondary advantage and how I apply them to my business and marketing.
  • Discussion of some of my favorite applications for the Fascination system.
  • Some of the ‘double trouble’ archetypes and how they can help you stay out of trouble.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie64.mp3
Category:general -- posted at: 2:00am EDT

Business is so much easier when you approach a lot of what you’re doing as a test. The more you test, the more you correct and you’re on the road to success that much faster. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode63.

Items Discussed in this Episode:

  • It’s so easy to stay paralyzed by fear of failure in your business and not do anything to grow
  • Taking the action to fail actually can lead to success
  • By failing spectacularly at launching my first group program, I learned how great I am at one on one coaching and why it works best for my business
  • Everything we do in our business is like running a lab-it’s all about testing and failing and testing and succeeding
  • What may work for one person may not work for another in the exact same business
  • Why trying and failing in your business is like poker

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie63.mp3
Category:general -- posted at: 8:23am EDT

When it comes to speaking, and pretty much anything else, it’s all too easy to be forgettable. Dr. Michelle Mazur joins us today to talk about how to create a story around you and your business that’s uniquely you and positions you into a category of one. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode62.

Items Discussed in this Episode:

  • Is just telling your story enough? Michelle explains why it’s not even close to enough.
  • Making your story ‘audience centered’ is key to speaking.
  • Michelle explains how you can use your story to create a connection with the audience, and then move on to how it can help them.
  • How to find your ‘small moment’ stories and then how to think about relate that to your audience.
  • Storytelling is almost like a fable, it should have a ‘moral’ or a key point to takeaway.
  • Michelle explains how to position yourself in a category of one, and why it’s so important.
  • What is a ‘me too’ speaker, and how can you avoid becoming one?
  • If you could pass your notecards off to someone else and they could give the same speech, your content is ‘milk’.
  • If you know your natural advantages, you can use that to create your presentation.
  • Michelle explains how to bring the category of one concept into everything else you’re doing, not just public speaking.
  • How to think about the conversation you're participating in to position yourself as somebody different in your field.
  • Once you discover your core message, Michelle describes how to keep it consistent.

Top 3 Takeaways for this Episode:

  1. Your presentation doesn’t need to be about you. The story should be something people will actually be interested in. Just writing up your story and pitching speaking engagements with it is not enough.
  2. Are you standing alone? Are you in a category of one? Can you pass the ‘notecard test’? There is nothing worse than a boring or vanilla speaker.
  3. Don’t botch the closing.The last impression of your speech is the most important thing. What do you want your audience to feel, takeaway, and act on?

Links for this Episode:

Dr. Michelle Mazur

Direct download: MMoxie62.mp3
Category:general -- posted at: 8:44am EDT

Some truth telling and a true story about my first online course back in the day in today’s episode. Dishing up feisty thoughts on what “they” don’t tell you about running your online business amid the big promises and formulas. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode61.

Items Discussed in this Episode:

  • When I entered the online world, I actually thought it would be easy to make money online - which we all know isn’t exactly true.
  • The people who make millions online are the extreme exception, not the rule!
  • When you only have influencers or early adopters, it’s very hard to scale your business; 1:1 work is really the fastest way to a profit.
  • The very first something is launched in the software market, it isn’t an immediate success-you need to go through the cycle.
  • Don’t be afraid to buck the trend and use what works for you!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie61.mp3
Category:general -- posted at: 2:00am EDT

Too often when it comes to preparing copy for our site customer proof is an afterthought. It’s not just about having some testimonials and calling it good, but crafting customer proof that sells for you. Well done customer proof can help do the heavy lifting as people decide whether or not to buy from you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode60.

Items Discussed in this Episode:

  • How do customer proof and copywriting go together?
  • Think of customer proof as storytelling, not just having a bunch of quotes on your site
  • The problem with negative social proof is and how to avoid it
  • How to strategically place the different kinds of customer proof on your site: small quotes, case studies, client interviews, etc.
  • Don’t shy away from sharing your customer stories on social media, publicly showing your connection to your clients is a good idea
  • How to actually go about collecting customer proof and how to do it in a timely fashion
  • Some pointers on how to actually present the information from your clients in a way that speaks to a result potential clients can achieve by working with you

Tips for Creating the Content Once You Have the Client Proof:

  • Always tell the story that speaks to the result. Every quote, every case study, etc. should speak to the actual impact and outcome the client got from working with you. You want a ‘before’ and ‘after’ feel.
  • Check your tone. Always make sure your tone is on point with your audience and actually sounds like your client would.
  • Keep it short, especially with your quotes. Less is actually more.
  • When you’re actually writing your customer proof, look at the rest of your content to figure out where you want to actually place them. You want the quote to fit in with everything else on the page.
  • Make sure when you interview a client that you have a plan in place to get specifically what you need.
  • Don’t let customer proof be an afterthought. Social proof is so powerful that really great social proof is more motivating to buyers than a discount.

Top 3 Takeaways for this Episode:

  1. When it comes to customer proof, always think about the storytelling and ‘before’ and ‘after’ effect for the client.
  2. Be very intentional and intelligent about how you will be using the social proof. How you’re going to write it should be dictated by the form and the medium you’re going to use to present it.
  3. Don’t let your case studies be something you scramble to get. Ask your customers and create time on your calendar to get the feedback. This is gold in your business!

[Tweet "Don’t let customer proof be an afterthought. Craft customer proof that sells. New episode from @magspatterson"]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie60.mp3
Category:general -- posted at: 2:00am EDT

Feisty Friday and today I’m sharing what I consider a cardinal sin of asking questions in a group setting. Asking basics that you could easily Google doesn’t cast you in the best light, so ask Google first, then your community, next. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode59.

Items Discussed in this Episode:

  • Going to a community to ask a google-answerable question time after time is a waste of time (and makes you look bad).
  • To be a good citizen of an online community, you need to make sure your question is helpful to others, not just all about you.
  • If you use Google to teach yourself how to do something and don’t just have surface knowledge, you can just use that for your clients in the future.
  • “Google first, community second!”

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie59.mp3
Category:general -- posted at: 2:00am EDT

About pages are one of the most important pages on our websites, but too often they entirely miss the point. This episode breaks down about page must-haves, how to hook your visitors and invite them into your business and outlines everything you need to avoid. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode58.

Items Discussed in this Episode:

  • We all have an about page, and it is a really critical page! Besides the home page, it’s probably the most popular one on your site, so you don’t want to botch it.
  • Leading by talking about you on your about page is doing a major disservice to your readers, and may turn them off.
  • It’s not all about you, it’s all about ‘them’, meaning your audience and their needs.
  • The number one thing to have in your about page to ensure you connect with your reader.
  • Take some time to think about the kind of people you want to be attracting (and who you don’t want to work with).
  • Bragging is actually necessary on your about page, so you’re going to need to find a way to make it work for you, even if it feels icky.
  • How to nail your Call to Action for your about page to invite them to explore further.
  • About page cardinal sins that you need to be aware of.

Top 3 Takeaways for this Episode:

  1. Make sure your about page has a strong hook and doesn’t read like a boring resume of your work or your life story.
  2. Brag on your about page without crossing the line.
  3. Welcome isn’t a good opening line. Boring. You can do better.

[Tweet "Time for an about page refresh! Get these tips from @magspatterson #marketingmoxie"]

Links for this Episode:

Blog Post on the Hero’s Journey

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie58.mp3
Category:general -- posted at: 2:00am EDT