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Syndication

The month of May marks a major milestone in my biz as I celebrate my 10th anniversary.  Back then I was the mom of a soon to be one year old who didn’t want to go back to her amazing, but fast-paced job. So I opted out and decided to do things a whole new way.  Here are a few things I’ve been reflecting on that have made this all possible. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode77.

Items Discussed in this Episode:

  • I can’t believe I’ve been in business 10 years, but at the same time there wasn’t another option when I left my full time job. (Well there was, but I wasn’t thrilled about those options.)
  • I love the continuous learning aspect of running my own business and in hindsight I even love the bad experiences I’ve had along the way.
  • Not having a website is not an excuse for not growing your business. For 8 years I had no website and still made it all work.
  • Having a really strong personal network and focusing on delivering really great experiences for my clients has been my main strategy for business growth. Not fancy online tactics or anything fancy. The basics work.
  • Your business will never be perfect, don’t wait around for it to get there before getting started.
    When you are the CEO, how you show up in the world is the most important thing in your business. (And newsflash, you’re the CEO whether you realize it or not.)
  • Being myself and being genuine in my business is what has gotten me as far as I’ve come. No excuses or apologies.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie77.mp3
Category:general -- posted at: 2:00am EDT

If you’ve ever thought ”I’m not good enough” or “they're going to find out I’m a fake” - this show is for you. Why? Because you're likely experiencing impostor complex. Coach Tanya Geisler breaks down the essentials of impostor complex, why it’s actually good news if you have it, and how to live with it. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode76.

Items Discussed in this Episode:

  • Tanya explains what the impostor complex is and some signs that you are currently struggling with it
  • When we recognize that we’re experiencing the impostor complex, how can we deal with it and work through it?
  • Why having the impostor complex means you’re actually stronger than most around you
  • How the impostor complex in parenting parallels running your business
  • Why hearing stories of others having the impostor complex can show us we are in excellent company
  • Tanya shares some hallmark concepts of the impostor complex and how to deal with them
  • Knowing we won’t get rid of the impostor complex fully, Tanya gives us pointers on how we can quiet it and learn to live with it on a daily basis
  • Some of the common lies the impostor complex tells us
  • How the impostor complex can actually help us be better in our business and question ourselves in a healthy way

Top 3 Takeaways for this Episode:

  1. Remember that if you have impostor complex that it means you’re high performing and that you actually care about being excellent at what you do.
  2. Embrace the fact that impostor complex isn’t something you can defeat, but you can learn how to live with.
  3. Learn the lies of impostor complex so you can quickly identify when you’re going “there” - being aware of it makes a huge difference in managing it.

Links for this Episode:

Tanya’s site

Sign up to Tanya’s list to get the 12 Lies of the Impostor Complex

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie76.mp3
Category:general -- posted at: 2:00am EDT

When does too much of a good thing become well, too much of a good thing? As business owners we’ve got freedom, but we’re also able to do whatever we please which means we can get carried away. Which is why I’m a big fan of a hiatus where you take a break from things in your business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode75.

Items Discussed in this Episode:

  • How my creative and idea hiatus last year came about and the advantages it had for my business.
  • What my Fascinate test results say about my need to take a hiatus sometimes because I’m literally drowning in “good” ideas.
  • Some ideas of what things to take a hiatus from - especially as we go into the Summer months!
  • How your personality and business style can dictate what you should take a hiatus from because sometimes we can be our own worst enemy.
  • How ‘too much of a good thing’ applies to your archetype and your business and what to do about it.

Links for this Episode:

Sign Up to Learn More About the Fascination Advantage System

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie75.mp3
Category:general -- posted at: 2:00am EDT

If you don’t know today’s guest, you need to. She’s an absolute powerhouse when it comes to digital strategy. She break what a digital strategy is, why you need one and how this is something you can’t afford to overlook. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode74.

Items Discussed in this Episode:

  • If you think of web design as the ‘what’ then strategy is the ‘how’, digital strategy helps you decide how you’re going to use digital tools to help you reach out business goals
  • Marie shares where we are struggling with our digital strategy and how to fix it
  • The difference between a content strategy and a digital strategy
  • The numbers that Marie looks at to create and analyze a digital strategy
  • Why you shouldn’t be scared to look at your numbers, they can actually empower you!
  • We spend so much time in creation mode that we don’t remember to reuse our content and optimizing all the things we already have
  • Marie explains how to create a long term strategy and not just a short term strategy for your offerings and promotions
  • Sometimes you need someone you trust to tell you what to do with your business, we don’t give ourselves the same advice we would give to our friends
  • Why and how Marie started to obsess and incorporate digital strategy into her business instead of just web design
  • Marie shares some of the biggest mistakes made in planning and designing your site
  • Going through rebranding and changing your website should push you completely out of your comfort zone, then you know you’re not pushing yourself hard enough
  • Marie tells the story of a quick blog she posted to Medium and how it took off unexpectedly. It’s a great example of how testing the waters and stepping outside of your own platform can surprise you with how beneficial it could be
  • Marie and I discuss how much time to set aside to work ‘on’ your business instead of ‘in’ your business

Top 3 Takeaways for this Episode:

  1. Do you have a digital strategy? No - then you probably need on that breaks down all the moving pieces you need to operate your business.
  2. Outside perspective is critical - there’s no need to go this alone. Get people you trust to weigh in on what they think.
  3. Are you blocking out time to work on your business, not just in your business? Time to block out time each week so you’re focused 100% on the things that will drive your future.

Links for this Episode:

Marie’s site

Digital Strategy School

Oki Doki

Amy Porterfield’s Episode that covers context switching

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie74.mp3
Category:general -- posted at: 2:00am EDT

Warning - ranty times ahead.  This week I get super feisty about Facebook and how people forget the whole point is people when building community. Thanks to Michelle and Val for the inspiration for this episode as I often wonder if how I feel about people behaving badly is you know, well, just me. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode73.

Items Discussed in this Episode:

  • If we’re going to all use Facebook for business, please act like a human. If you wouldn’t do it in person, please don’t do it on Facebook! (Official hashtag #notcool)
  • I’m all for selling on Facebook, but it needs to be in an appropriate time and place. Showing up only to sell is not okay and means you're entirely missing the point of community.
  • Communities are for connecting, not for list building. Think about how stringent you want to be, and how you want to connect with that person.  Sending a PM to say you must give me your email is obnoxious. (Please stop it.)
  • Do not private message people without their permission. You don’t need to solicit, if people want to buy your stuff they will. It's the online equivalent of telemarketing and it feels desperate.
  • Think about poor citizenship and how you can be of the greatest possible service as it will make you stand out.

Links for this Episode:

Link to Free (No Email Required) Marketing Moxie Facebook Group

Direct download: MMoxie73.mp3
Category:general -- posted at: 2:00am EDT

Too many times people don't realize that one of the key things people to do grow their list is using paid traffic - usually Facebook ads - to make it happen. Today's guest Claire Pelletreau is an absolute Facebook ads genius, and loves all things conversions and math, so we have a lively discussion about traffic, conversions and more. Show notes with key points, takeaways, and links for this episodes available at www.maggiepatterson.com/episode72.

Items Discussed in this Episode:

  • Facebook ads can be such a pain! Claire gives her top power tips for launching FB ads
  • If you’re overwhelmed by FB ads, just start slowly
  • Claire gives us some of the first steps to running a successful ad campaign
  • If you don’t have conversion tracking in place, you don’t know how much you’re paying per sign up
  • You need to get comfortable with looking at the reports. They look fancy and scary, but the reality is you don’t need to look at most of the numbers FB provides
  • There is a big connection between your ad campaigns’ success and what’s on your landing page
  • Claire shares some of the big mistakes she sees with landing pages that don’t convert
  • A simple and clean landing page will be what converts best
  • Claire gives some other options besides Facebook for ads if maybe Facebook is not where your ‘people’ are at

Top 3 Takeaways for this Episode:

  1. If you’re overwhelmed by Facebook ads, just start slowly. Listen to the steps Claire laid out to run a successful campaign.
  2. Look at the reports. They look super scary, but you need to look at certain numbers to find the areas where you can improve. Data is power!
  3. Take a hard look at your landing page. What can you do on this page to improve your conversion?
  4. Bonus Takeaway! If you’re not getting the traffic you want from Facebook, it’s worth taking a look at paid campaigns on other social media platforms.

Links for this Episode:

Claire’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie72.mp3
Category:general -- posted at: 2:00am EDT

Pitching yourself can be scary, but there's a right way and a wrong way to go about it. If you're going to do it - you want to do it in a way that you'll be successful and from a place of understanding the exchange that goes on.

Acting like you're doing someone a favor or like you're not worthy isn't the right way to go about it - ever. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode71.

Items Discussed in this Episode:

  • How do you extend the invitation where you’re making the ask?
  • You want to make sure you come across in the best light when you’re trying for an opportunity
  • Do your homework, be smart, and make sure you know what your target actually needs
  • Don’t make the assumption that everyone wants you or that you’re doing them a favor
  • When getting your pitch together, be honest but very clear about what you can offer
  • Keep it short and sweet, people are busy!

Links for this Episode:

Guest Post Pitching Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie71.mp3
Category:general -- posted at: 2:00am EDT

 

Blogging is one of those business things we do over and over...and over, which means it turns into a chore. But don't worry, today's guest Rita Barry has us covered. As a pro blogger, Rita has some amazing advice on how to build a blog with real traffic, create systems and much more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode70.

Items Discussed in this Episode:

  • How Rita went from a hobby blogger, to a professional blogger to teaching blogging
  • Rita explains how the healthy living blogging community inspired her to start blogging and getting to know that community
  • We can try to force a result or an outcome in our business, but sometimes things are going to happen as they should
  • The top things people don’t realize about building a blog
  • Rita explains how the amount of work that goes towards a blog can deter people, but can be totally worth it to grow your business with the right help and plan
  • Networking and building relationships is key to developing and growing your blog
  • You don’t have to network with people who you wouldn’t normally build a relationship with, you can connect with people you would truly be friends with so it’s not fake
  • Rita talks about systems to fill the gaps for bloggers: it’s not just as simple as ‘write, post, publish’!
  • Figuring out what your steps are for creating a blog is key, then break it down for the week so you don’t sit down to a blank screen on Tuesday night to publish Wednesday

Top 3 Takeaways for this Episode:

  1. It looks easy to publish a blog. You need to take the time to delve into the individual steps you take to publish your blog from start to finish. Nailing down these steps will help stop you from feeling so overwhelmed.
  2. Understand the importance of online relationships. It's not just good enough to blog or spend our time writing, we have to take the time to actively engage with other bloggers and our readers to be able to cross-promote and get your name out to a wider audience. Do it from a place of genuine service and the rewards will follow.
  3. Look at your blog systems. Maybe you need a blog systems overhaul. Really look at where your systems need help, where they bottle neck, and where you're falling down. It's really important to understand that without a blog system, you may be skipping vital parts.

Links for this Episode:

bloggenie.ca

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie70.mp3
Category:general -- posted at: 7:33am EDT

Tough love and straight talk for those of you (um, me included) that rely heavily on Facebook for our business, because if it all goes away overnight we're going to have some big ol' problems. In this bite-sized episode I break down how to diversify and why building on "rented land" is a problem for the long-term. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode69.

Items Discussed in this Episode:

  • How finding what I thought was my perfect vacation home relates to running your business on Facebook
  • Most of us who have online businesses are very Facebook dependent
  • I’m challenging you to get all of your eggs out of the Facebook basket and diversify, and I’ve got some tips for how we can do so
  • Use your Facebook ads on Twitter, LinkedIn, Youtube, etc. Another platform may surprise you with its results for your business
  • If you’re connected on Facebook, connect on other platforms also with the same people
  • It’s not a matter of if Facebook will go away, it’s a matter of when it will go away

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie69.mp3
Category:general -- posted at: 7:30am EDT

If you've ever thought "I need to get organized" - today's episode is for you.  My friend and systems powerhouse Alaia Williams joins us to talk systems, organizations and tools. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode68.

Items Discussed in this Episode:

  • Tackling a large project all at once can cause you to crash and burn, start small!
  • Alaia shares her favorite systems for getting started on organization
  • There’s a misconception that systems in your business will restrict you, when really it helps free you up
  • When picking a system, it’s really important that it integrates with what you already use
  • Contact management systems are key, Alaia shares her favorite and some runner ups based on where you’re at with your business
  • Finding a financial system of some sort that works for you is essential, Alaia shares some of her favorites that helps eliminate time wasting
  • Project management systems work very differently for each business, you have to find the one that works for you
  • What do you use for a calendar? Alaia uses google calendar and she explains why and how it works so well for her and her systems
  • How to figure out what your marketing is and create a system around it versus just picking a popular one
  • Alaia uses the book ‘Get Clients Now’ (link below) to teach us how to create your marketing system around getting more clients

Top 3 Takeaways for this Episode:

  1. When it comes to systems and organizations, we are so overwhelmed. Starting where you are and being okay with that versus tackling an entire huge project all at once is key. It’s okay to take on one small change at a time instead of revamping your entire organization system.
  2. Essential Systems are contact management systems, and it’s something most of us are falling down on. It’s so important to act with integrity and make sure you’re really closing the loop on communication for follow through. Also finding a system for financial management that works for you is key.
  3. Get the book ‘Get Clients Now’ (Link below) to prioritize your most urgent need in your business.

Links for this Episode:

Alaia Williams

Contactually

Basecamp 

Asana

Get Clients Now By CJ Hayden

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie68.mp3
Category:general -- posted at: 7:35am EDT