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Syndication

A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.

Items Discussed in this Episode:

  • I explain why about pages are so critical
  • I give you 3 ways to make sure your about page gets it’s job done
  • Check yourself: the about page is not all about you
  • Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
  • Think of your about page as a highlight reel
  • The close on your about page matters so much: get them to do something at the end

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie97.mp3
Category:general -- posted at: 2:00am EDT

Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and mentor Natalie MacNeil and breaking down what it really takes to make your marketing stand out and be professional. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode96.

Items Discussed in this Episode:

  • Natalie shares her very interesting background, her business, and how long she’s been around
  • Natalie gives the scoop on the kinds of numbers she tracks in her business and how it has really helped, especially in the last couple of years
  • We all love looking at the money numbers, Natalie shares her favorite numbers to track
  • Natalie explains why we’re so afraid of numbers, and why we need to overcome that fear
  • It comes down to a main question: Do you want to be an amateur at what you do or do you want to be a pro?
  • If you want to double your business in a year, you absolutely have to pay attention to the numbers in your business
  • Natalie uses meditation to become comfortable with ‘being uncomfortable’ and empowering herself with the information that she needs to become the CEO of her business
  • Having facts to let you know what’s really going on in your business can help calm the fear of feeling like there’s scarcity at times
  • Staying consistent with your brand’s voice is an opportunity to deepen your connection with your audience
  • Cutting out your weekly blog or podcast will probably eventually bite you in the butt, you’re basically only going to your audience when you want something and not providing consistent value

Top 3 Takeaways for this Episode:

  1. Being really focused on creating a consistent, reliable, and trustworthy experience for your clients is key. What can you do right now to up your consistency factor?
  2. Getting obsessed with numbers can actually give you a lot more freedom in your business. Get really clear on what numbers you could be measuring.
  3. Ask for help! You don’t have to be an expert on everything, get people on your team to explain your numbers to you and be in a constant state of learning to ‘turn Pro’.

Links for this Episode:

She Takes On The World

Turning Pro by Steven Pressfield

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie96.mp3
Category:general -- posted at: 2:00am EDT

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode95.

Items Discussed in this Episode:

  • I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed
  • Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things!
  • If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams
  • Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie95.mp3
Category:general -- posted at: 2:00am EDT

Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode94.

Items Discussed in this Episode:

  • I explain where my love of books started and how it’s stuck with me my whole life
  • Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure
  • The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general
  • If you don’t like gory or dark, the Hollywood Alphabet series may not be right for you, but it’s light and quick
  • I just read Primates of Park Avenue a few weeks ago, if you are a RHONY fan or enthralled by the Manhattan lifestyle, this is the book for you! ‘Frothy with a warning’ though, it has some sadness and thought provoking writing
  • I love all of Liane Moriarty’s books, The Husband’s Secret is such a delightful book! Her books are quirky, funny, and very real
  • If you know me at all, you know I love Rob Lowe, and ‘Love Life’ is a memoir that makes him as awesome as ever
  • We need a chick biography to balance out Rob Lowe, and Judy Greer’s is my choice. She’s the BFF you wish you had who just happens to be a celebrity
  • I’m starting a ‘Frothy Beach Read’ thread in the marketing moxie group, so make sure to check it out on FB
  • Stay tuned for the next series on the Marketing Moxie show: I’m going to dive in with great experts to get the answers we need to our best marketing questions

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle

Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

  1. Jessica Darling Series, start with book 1 here!
  2. MZ Kelly’s Hollywood Alphabet Series, start with book 1 here!
  3. Primates of Park Avenue: A Memoir by Wednesday Martin Ph.D.
  4. The Husband’s Secret by Liane Moriarty
  5. Love Life by Rob Lowe
  6. I Don't Know What You Know Me From: My Life as a Co-Star by Judy Greer
Direct download: MMoxie94.mp3
Category:general -- posted at: 2:00am EDT

Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93.

Items Discussed in this Episode:

  • Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot!
  • ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life.
  • ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs.
  • Caitlin had quite a few favorites, I haven’t read ‘E-Myth Revisited’ but have it on my bookshelf and plan to get to it soon, especially since it came up so many times!
  • Yasmine suggests Think and Grow Rich, I’ve been resistant to reading this but should put it on my list.
  • Kaye had lots of great suggestions; I love War of Art, it’s definitely an essential read to put you on a course of thinking of your business in a great wa
  • Kimber agrees with me of the essential need for ‘Referral Engine’!
  • I loved the shout outs to books mentioned in last week’s episode! You can see them in the show notes here.
  • Michelle brought up ‘Profit First’ which is a great read, especially if you’re struggling with the financials in your business.
  • ‘Quiet Power Strategy’ gives great examples and is very practical. A must-read.
  • ‘Great Leads’ is all about writing great headlines, which is something we all need to work on.
  • Lots of great books mentioned on Periscope, get your reading list boosted up and see what you can take away from these great reads.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

The 4-Hour Workweek by Timothy Ferriss
Overwhelmed: How to Work, Love, and Play When No One Has the Time by Brigid Schulte
The Icarus Deception by Seth Godin
The $100 Startup by Chris Guillebeau
The Happiness of Pursuit by Chris Guillebeau
Start: Punch Fear in the Face, Escape Average and Do Work That Matters by Jon Acuff
Worth Every Penny by Sarah Petty
The E-Myth Revisited by Michael E. Gerber
Think and Grow Rich by Napoleon Hill
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
All Marketers are Liars by Seth Godin
The War of Art by Steven Pressfield
Never Eat Alone by Keith Ferrazzi
Daring Greatly by Brene Brown
Eat That Frog! by Brian Tracy
The Referral Engine by John Jantsch
The Compound Effect by Darren Hardy
Choose Yourself! by James Altucher
Profit First by Mike Michaelowicz
Quiet Power Strategy by Tara Gentile
Great Leads by Michael Masterson
Duct Tape Marketing by John Jantsch
Book Yourself Solid Illustrated Edition by Michael Port
Built to Sell by John Warrillow
Motivation Manifesto by Brendon Burchard
It’s Not What You Sell, It’s What You Stand For By Roy M. Spence

Direct download: MMoxie93.mp3
Category:general -- posted at: 2:00am EDT

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know.

Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92.

Items Discussed in this Episode:

  • Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy.
  • The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business.
  • Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires.
  • Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.
  • Scrum takes a look at how people how spectacularly bad at doing things with efficiency. It gives a lot of examples of how to use ‘scrum’ to create efficiency in your business.
  • I was prepared not to like ‘Growth Hacker Marketing’ because of how skinny it is, but it is jam packed full of marketing advice and value.
  • If you haven’t read #girlboss and you are a female entrepreneur, run out and get it! She is sarcastic and frank in a way that most of us need to hear.
  • Small Giants really delves into why companies would choose to be great instead of big; it gets you thinking about the obvious choice might not actually be the best choice for you.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/fave-biz-books
Link to Free Marketing Moxie Facebook Group

Business Model Books Mentioned in this Episode:

  1. Value Proposition Design from Strategyzer
  2. The Pumpkin Plan by Mike Michalowicz
  3. Business Brilliant by Lewis Schiff
  4. Rework by Jason Fried and David Heinemeier Hansson
  5. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
  6. Growth Hacker Marketing by Ryan Holiday
  7. #GirlBoss by Sophia Amoruso
  8. Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Direct download: MMoxie92.mp3
Category:general -- posted at: 9:38am EDT

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91.

Items Discussed in this Episode:

  • I explain the Marketing Moxie Summer Reading series and how fun it’s going to be!
  • I’ve always been fascinated with psychology and persuasion books, and I’ll explain why.
  • If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start.
  • ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven.
  • ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling.
  • ‘Made To Stick’ helps answer the question ‘Why do some ideas succeed while others fail?’
  • ‘Hooked’ answers the question ‘How do companies create products that we can’t put down?’ and explains the psychology of this.
  • I’m doing a summer book giveaway! I’ll explain what’s included and how to enter.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/favebizbooks
Link to Free Marketing Moxie Facebook Group

Persuasion and Storytelling Books Mentioned in this Episode:

  1. Influence: The Psychology of Persuasion by Cialdini
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Cialdini
  3. Winning The Story Wars by Jonah Sachs
  4. Made to Stick by Chip & Dan Heath
  5. Hooked: How to Build Habit-Forming Products by NIr Eyal  
Direct download: MMoxie91.mp3
Category:general -- posted at: 2:00am EDT

Putting yourself out there can be nerve racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself - pitching 30 podcasts in 30 days. She shares how she did it and how it helped her spread her wings. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode90.

Items Discussed in this Episode:

  • Kira pitched 30 podcasts in 30 days, she explains what really instigated this for her and how the process worked.
  • At some point, you have to stop focusing on your business crushes and start focusing on your own business.
  • Kira shares her biggest hang ups for her project and how she overcame them.
  • It’s easy to feel like you aren’t an expert and aren’t good enough to be interviewed, but once you do it you realize you have something to say.
  • Once you start building momentum, pitching becomes so much easier!
  • Kira gives the advice to start small-pitch a small number of smaller podcasts and pile up the wins to boost your confidence.
  • Your baby step may be to start your own show to hear your own voice and build your confidence before beginning to pitch yourself.
  • We all have people we look up to in our industry, and we tend to create a chasm between ‘us’ and ‘them’. This can block you from reaching out and building a relationship with them and helping each other.
  • Kira shares the biggest things she’s learned from going through the entire process.
  • The online market is ever changing, you can’t just create or do one thing and expect it to last forever. Keep coming up with new ideas, and if you fail, move onto the next!
  • Kira shares some of the biggest things you can do to get over the fear of pitching yourself as a podcast guest.
  • Be aware of the way you’re presenting yourself, but don’t pick yourself apart after the interview is over. Celebrate it and move on!

Top 3 Takeaways for this Episode:

  1. Sometimes you need to bust through the fear by setting a challenge. What’s one thing you can do in the next 3 days to get over a fear?
  2. Kira used a building block approach to her pitching and understands how to use each experience to build for the next. How can you increase your chances of success by taking steady action over time?
  3. Have you been interviewed lately? Be kind to yourself. Learn from each one and improve over time. Progress not perfection.

Links for this Episode:

www.kirahug.com

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie90.mp3
Category:general -- posted at: 2:00am EDT

Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode89.

Items Discussed in this Episode:

  • Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool.
  • If you’re going to ask for a referral, you need to do work that is referral-worthy.
  • Customer experience is what will fire up your referral business.
  • I break down how to make referrals a part of your business and make sure you’re not ignoring it.
  • If you want referrals, you need to be someone who gives them without expecting to receive in return.
  • It’s up to you to deliver the goods every single time to your customers.
  • In a world where reputation is everything, we’re not going to refer someone who’s only so so.
  • If you have a solid business, it’s easy for people to assume you’re full. So be careful to avoid messages like “I’m full” or “I’m booked out”.
  • I share my top 3 ways to actually ask for a referral.
  • Referrals are not a given, they need to be earned.

Links for this Episode:

The Referral Engine by John Jantsch

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie89.mp3
Category:general -- posted at: 2:00am EDT

Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder, because there’s a lot of moving pieces from scripting to set up to getting your hair tamed. Holly Gillen joins us today to help break it all down and get us comfortable in front of the camera. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode88.

Items Discussed in this Episode:

  • Holly explains why it’s so important to get over our fear of the camera and use video in our business.
  • 85% of people are more likely to make a purchase once they’ve watched a video of some sort on your site.
  • For teaching, 65% of your education can reach people in visual form versus only 10% in text form.
  • How can we pick and choose the right places to use video if we’re just starting out?
  • Holly shares some unique ways to use videos for sales and marketing.
  • Confused about all the different kinds of video software? Holly breaks it down for us.
  • Choose your platforms and stick to the 3 that work for you so you don’t become overwhelmed.
  • Holly explains how to create platform specific videos versus using the same youtube video for each platform.
  • FB videos are getting the most organic reach right now, Holly has some power tips for using video in your FB world.
  • How do we actually get comfortable in front of the camera? Holly fills us in.
  • Holly shares her advice on preparation and scripts for your videos.
  • 65-75% of the time spent on a video is the preparation time.

Top 3 Takeaways for this Episode:

  1. Set a date now to film your next (or first) video. When it’s scheduled it’s real and I’m sure you need to use more video in your business.
  2. Write your talking points or script based on Holly’s power tips.
  3. Pick one way to start using video in your business - from vlogging to a sales video - creating that connection can go a long way to building your business.

Links for this Episode:

Holly G Studios

Holly’s From Start to Star

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie88.mp3
Category:general -- posted at: 2:00am EDT