Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the coming weeks, I’ve got a series of business owners sharing marketing tactics and their results.

Today we kick off with me sharing what’s working for me when it comes to time management and productivity. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode107.

Items Discussed in this Episode:

  • True expert advice is only great to a point, doing more and more is a recipe for going insane
  • To spend time working on your business instead of in your business, you have to really zone in on what’s working for you and your business
  • The ‘What’s working now’ series, will feature people who are quietly building great businesses that really serve their clients
  • Who cares about what worked for great marketers 4 years ago? Let’s focus on what’s working today!
  • Market conditions change and evolve, you may need to dig deeper than what’s on the surface of what’s working now
  • The results that these experts are achieving may not be big, but they are realistic and achievable, ‘small wins’ that add up over time
  • Not having to always work with the expectations and the ‘shoulds’ give us the space to breathe and figure out what’s working for our business
  • Something that’s working for me right now is ‘The 12 Week Year’
  • Using smaller chunks of time can help you optimize your performance, and it’s really working for me on a day to day basis right now
  • Each week of mine now includes 4 times: buffer time, strategy blocks, creative time, and non business reading time. I explain what each of these mean to me and my business, and how they are helping  move my business forward

Links for this Episode:

The 12 Week Year

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie107.mp3
Category:general -- posted at: 2:00am EST

Speaking is about so much more than speaking, it’s about sharing your message and connecting with your audience. Alexia (Lex) Vernon joins us today to talk about how to speak as a total pro move, how to make the most of your time on stage and what it really takes to land a TEDx talk. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode106.

Items Discussed in this Episode:

  • Alexia breaks down the notion that we have to be super extroverted in order to speak on stage
  • Alexia shares her best tip to find your natural speaking style and use it for public speaking
  • You want to create for your audience the same feeling you have when speaking to your best friend
  • Alexia shares the difference between an good speaker, and a great speaker that people will remember in years from now
  • People can’t just feel lit up during your speech, to be truly effective you want your audience to walk away knowing what they need to do differently
  • Alexia and I discuss another big hang up: having a story that doesn’t seem ‘epic’ enough
  • People learn in lots of different ways, don’t force yourself to tell a story that isn’t ‘you’
  • Alexia talks about what we can do now to jump start our speaking abilities and confidence
  • When watching other speakers, make sure you’re just absorbing how they make the speech their own and not starting to take their speaking tactics and make them your own
  • If you want to make doing a TED talk a goal, Alexia shares the number one tip for working towards that
  • As a TEDx event organizer, Alexia lets us in on what she looks for in an application for a speaker

Top 3 Takeaways for this Episode:

  1. Speaking is about more than speaking, you want to light your audience up and have them walk away knowing what they want to do differently.
  2. Get over the story you have about speaking, you don’t have to be extroverted or super high energy. You can do you on stage and still rock it.
  3. TEDx talks aren’t about your message, they’re about an idea that’s worth spreading that’s new and never been heard. Your idea is the #1 thing organizers are going to look for.

Links for this Episode:

Lex’s Website

Spotlight Speakers Salon FB Group

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie_106.mp3
Category:general -- posted at: 2:00am EST

Live events are the thing of nightmares and cold sweats for most of us, but Lori Kennedy has been running a successful event in the health space for the past four years. Lori’s going to share the need to know for any live event, what to plan for and how they can help you go pro in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode105.

Items Discussed in this Episode:

  • Hosting a live event can scare a lot of us, Lori shares what made her create her first live event
  • Lori shares what the numbers looked like for her first live event, including paid seats and tickets she gave away
  • Lori shares her number one tip for running a live event to save money
  • Every year of running her live event, Lori has added a new element to amp it up
  • Lori shares the number one thing to look at before deciding if you want to host a live event
  • Lori and I talk about the budget for running an event and the kind of budget items you should be watching out for
  • Marketing your live event is super important and printing can get expensive so you need to balance this cost accordingly
  • Mixing online and offline marketing is key for running a live event
  • Lori shares how hosting live events has helped her go pro in her business
  • People who have a message want to share it; so providing them a stage to do so can help you leverage yourself off of people who are more successful than you

Top 3 Takeaways for this Episode:

  1. Lori’s events have grown her biz and established her credibility. How can you add a live component to your current business to help you go pro?
  2. If you’re running a live event, sponsors can help you defray the big budgets involved.
  3. For any live event, you need online and offline marketing, and a healthy budget to make it work.

Links for this Episode:

Lori’s Website

Lori on FB

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie105.mp3
Category:general -- posted at: 2:00am EST

Courses, programs, group coaching...all of these things are seen as the gold standard in the online world as they bring you passive income. Last week we talked about what launching a program looks like, but what happens when you actually run that course? Marie Poulin, the creator of Digital Strategy School joins us today to break down her journey from idea to launch to actually running the program. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode104.

 

Items Discussed in this Episode:

  • Marie shares how long it took to get from the idea of the digital strategy school to where she is today
  • Marie lets us in on the process she went through to develop her course
  • Marie used a beta group to test and tweak her course, this helped her make some unexpected changes based on feedback
  • When developing a new course, it doesn’t matter how ‘pro’ you are, you will always have to work through self doubt and the impostor complex; Marie shares how she did so
  • There’s no magical formula for creating a course, but surrounding yourself with supportive and knowledgeable people is key
  • Marie explains how she transitioned from one to one work to ‘one to many’ work
  • Because we are busy and have a lot going on, where should we start if we’re thinking of creating a group course?
  • Hiring the people that you know are going to help you get your course launched is super important, and this will look different for everyone based on their business
  • Marie shares some ‘Marie Secrets’ for making ourselves seem more pro
  • Being very consistent and confident with who you want to work with is key to going pro with your course
  • Clients need a routine and need to know what it is for success; but we are working with humans so having compassion and kindness is key
  • Living up to your financial obligations is a huge part of going pro, make sure you set expectations and are super clear about the financial commitments you set

Top 3 Takeaways for this Episode:

  1. Running a course and putting it out in the world may mean you need to do some mental work as all kinds of things can come up along the way.
  2. Get help. You shouldn’t go this alone. Talk to people who’ve done this before to find out what’s really involved before you commit.
  3. Running a course requires time and energy. If there’s a live component you need to show up and deliver your best.

Links for this Episode:

Digital Strategy School starting again this month!

Marie Poulin

Oki Doki

Episode #76 - Impostor Complex and How to Handle It with Tanya Geisler

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie104.mp3
Category:general -- posted at: 2:00am EST

Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a real launch looks like, why you’re not likely going to have a 7-figure (or even a 6-figure) launch right away and gets real about the ins and outs of making a program like this happen. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode103.

Items Discussed in this Episode:

  • Racheal talks about how many times she has launched her signature program and what launching looked like the first few times versus now
  • Ignorance is bliss! If Racheal had known how intense her program would be, she probably wouldn’t have done it
  • It takes a lot more for a launch then just putting it up and hoping people will find you, it takes a lot of hustle on the front end to promote it
  • It’s really easy to hear about the 7 figure launches, but you need to look at the money they put into it to get those kind of numbers
  • Racheal shares her advice for keeping your launches super simple, especially if you’re just starting
  • Racheal shares the follow up process to her launch: getting feedback is the most important thing to keep using the same program over again
  • Once you know something is successful, you can upgrade your launch little by little
  • Racheal shares when and how she started to ‘go pro’ with her launches
  • Racheal cautions us not to do everything too far ahead of schedule, you need to be responsive to your launch and respond as people are going through it
  • It’s important to realize that you need to listen to feedback even if it’s hard, and you need to ask for the feedback even if you don’t want to hear it
  • We need to be constantly re-evaluating our programs and launches, our business will grow and change over time along with our audience and we may need to let things go or revamp them
  • Racheal gives her advice on how to deal with launch stress and work through it
  • Just because you’re putting out something new doesn’t mean you need to re invent the wheel, use your normal social media, blogging, etc. strategies to support your launch
  • You can only handle what you can handle, it’s okay to admit you bit off more than you can chew
  • Be brutally honest with yourself about where you actually are; it may be your first ‘big launch’ but only you know how much behind the scene work you’ve done before hand
  • You can’t rely on outsourcing everything to make something happen, it all comes back to you
  • Racheal shares that even though she has a team of 10 people, she could personally jump in and do any of the jobs so she feels in control of her launch
  • During a launch, each day could be different; you have to be flexible and respond to changes
  • Not everyone is an ‘early adopter’, they may be waiting to see the results of your launch before they jump in and join
  • Consistency is key: people don’t want to just hear from you when you’re ready to ask for money

Top 3 Takeaways for this Episode:

  1. Keep your launch simple, especially when you’re just starting out.
  2. Don’t expect someone else to “do” your launch for you. You can get the best help around, but you need to know what’s what. No one can care more than you do.
  3. Launch stress is real. Plan for it, prepare for it and you’ll save yourself in the process.

Links for this Episode:

Racheal’s website

Join the Fired Up and Focused Challenge

Fired Up and Focused Book

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie103_.mp3
Category:general -- posted at: 2:00am EST

Systems are one of those things that feel so constricting, but when you have the right systems in place, you can grow your biz and flourish says my guest Sonaya Williams. If you don’t know Sonaya, you need to, she’s the brains behind the people, systems and tools in many big name businesses, and she’s one of the most strategic systems thinkers I know. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode102.

Items Discussed in this Episode:

  • Some of us love systems, and some of us feel they are constraining; but they are necessary for our business
  • Sonaya shares what she thinks the most important system is for growing our business
  • Getting started on systems can be overwhelming; Sonaya gives us advice on how to get started
  • Every business no matter where you are needs systems, but you need to upgrade them based on the upgraded experience you’re giving your client
  • Being able to step out of the systems and hand them off to someone else will allow you to build your business more
  • Hiring is scary! Sonaya gives us her number one tip to find the right person and get them working within the systems that we’ve created
  • It may seem faster at first to just do it yourself, but if you can hand it off you won’t get in the way of progress
  • Sonaya gives us advice on how to figure out what tools to use in your systems based on where you are in your business
  • Choosing a system should be personalized to you and your business: how much support you need, how user friendly it is, how cost effective it will be for how you use it, etc.
  • As a CEO, you shouldn’t be the one learning the ins and outs of the tool, it should be someone on your team when you grow to the level of hiring
  • Sonaya picks one thing that separates really good, solid businesses from the rest
  • Take an unplugged vacation or at least a day! If you have the right systems in place, your business will not fall apart

Top 3 Takeaways for this Episode:

  1. The follow up matters! It takes 8 to 12 follow ups to gain a new client. Create a system to follow up regularly and check in with these potential clients.
  2. Start with the simplest system. Getting them on paper and put into effect will start to create momentum in your business.
  3. You may outgrow your systems over time. We need to be constantly looking at and upgrading our systems as our business grows.

Links for this Episode:

Sonaya Williams Group

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie102.mp3
Category:general -- posted at: 2:00am EST

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode101.

Items Discussed in this Episode:

  • There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that
  • So instead of selling, we wait for things to magically manifest in our business
  • There are ways to sell without being sleazy!
  • Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy!
  • You can sell and come from a place of real, genuine service, and I explain how
  • Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to serve the way you want to
  • If you’ve been honing your craft, why shouldn’t you be fairly paid for your gifts?
  • We can sell with soul and serve, you just have to make the choice and activate change

Links for this Episode:

No B.S. Marketing School VIP Offer

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie101.mp3
Category:general -- posted at: 2:00am EST

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100.

Items Discussed in this Episode:

  • Brittany shares where she thinks email marketing can break down for us.
  • Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice.
  • Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins.
  • It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc.
  • Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics.
  • It’s important to understand for your type of business what you actually need for traffic and email marketing.
  • Brittany shares the most powerful thing you can do with your email to go pro.
  • Consistency can mean a lot of different things for your business, we talk about what consistency should look like for you.
  • When is it time to upgrade your email marketing system?
  • When what you have isn’t working, it’s holding you back from what you want to do, or it’s creating a bottleneck, it may be time to upgrade.
  • Don’t upgrade your marketing just to feel like you’ve arrived, do it when it’s necessary.

Business Lessons Learned from the Last 100 Episodes:

  • The “idea hiatus” was Brittany’s idea, and was one of the best things I’ve done for my business.
  • Sometimes ‘breathing room’ is the best thing you can create for yourself.
  • The lessons I’ve learned have made my upcoming launch the best one yet, it feels really thought out and put together and includes all of the pieces I want because I took my time getting ready.
  • My biggest win for 2015 and for the podcast in general has been consistency.
  • Just because someone seems super successful doesn’t mean they didn’t have months or years of trial and error before you discovered them.

Top 3 Takeaways for this Episode:

  1. Figure out your one signature opt in. Having too many offers in one place can get confusing, so get clear on what your one main opt in will be to start out.
  2. Understand that the advanced email marketing tactics is all about a numbers game. If you don’t have a lot of traffic yet, using all of these tactics may not make sense. It’s not one size fits all!
  3. Make sure all of your content and voice are all flowing together. There needs to be a consistent thread across everything. Use a standard format for your newsletters, use the same voice for all communication, etc.

Links for this Episode:

Brittany’s Website - Foundation & Flow

No B.S. Marketing School - Get on the list now!

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie100.mp3
Category:general -- posted at: 2:00am EST

You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode99.

Items Discussed in this Episode:

  • When it comes to your web page, your homepage is essentially your online welcome mat
  • I’ll share 1 big mistake to avoid with your homepage
  • When you try to please everyone on your homepage, it’s very hard to actually please anyone
  • The paradox of choice impacts our web site so heavily, I explain why
  • The last thing you want to do with your homepage is cause the visitor anxiety
  • The homepage is there to keep your audience around and show them where to go
  • Your homepage is worth the time and energy it takes to get it right

Links for this Episode:

bit.ly/orientationwk

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie99.mp3
Category:general -- posted at: 2:00am EST

You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98.

Items Discussed in this Episode:

  • Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves
  • To simplify your page and make it really consistent, use no more than 3 fonts
  • Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy
  • If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page
  • Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of sticking to their brand
  • Amanda explains the importance of putting the emphasis on your purchase button
  • It is possible to create a unique, pro looking sales page on your own, Amanda explains how
  • There is software you can use to make creating a sales page easier and a lot less stressful; there’s no reason to start from scratch
  • When you do your own sales page, keep it simple, the fancier you try to get, the more of a mess it can end up looking like
  • Amanda shares the top 2 things she wishes people knew about their sales page
  • Amanda shares her best design secret for selling more on your sales page
  • For those of us still needing to DIY our sales pages, Amanda is sharing more about her irresistible sales pages program

Top 3 Takeaways for this Episode:

  1. Don’t make your sales page too busy. We have a temptation to put everything in it the client needs to know, and it can get full very quickly.
  2. If you’re going to do your own sales page, use a template from optimizepress. You can customize it to make it your own, but it will still have structure.
  3. Make your sales page tangible. You need something on the page to anchor it to give people a sneak peek of what they’re getting, this can help remove doubt.

Links for this Episode:  

Irresistible Sales Pages

Amanda’s Website

Sign Up Now for Orientation Week

Adobe Color Wheel

Place It

OptimizePress

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie98.mp3
Category:general -- posted at: 2:00am EST