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August 2015
S M T W T F S
     
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Syndication

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode101.

Items Discussed in this Episode:

  • There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that
  • So instead of selling, we wait for things to magically manifest in our business
  • There are ways to sell without being sleazy!
  • Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy!
  • You can sell and come from a place of real, genuine service, and I explain how
  • Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to serve the way you want to
  • If you’ve been honing your craft, why shouldn’t you be fairly paid for your gifts?
  • We can sell with soul and serve, you just have to make the choice and activate change

Links for this Episode:

No B.S. Marketing School VIP Offer

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie101.mp3
Category:general -- posted at: 2:00am EDT

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100.

Items Discussed in this Episode:

  • Brittany shares where she thinks email marketing can break down for us.
  • Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice.
  • Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins.
  • It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc.
  • Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics.
  • It’s important to understand for your type of business what you actually need for traffic and email marketing.
  • Brittany shares the most powerful thing you can do with your email to go pro.
  • Consistency can mean a lot of different things for your business, we talk about what consistency should look like for you.
  • When is it time to upgrade your email marketing system?
  • When what you have isn’t working, it’s holding you back from what you want to do, or it’s creating a bottleneck, it may be time to upgrade.
  • Don’t upgrade your marketing just to feel like you’ve arrived, do it when it’s necessary.

Business Lessons Learned from the Last 100 Episodes:

  • The “idea hiatus” was Brittany’s idea, and was one of the best things I’ve done for my business.
  • Sometimes ‘breathing room’ is the best thing you can create for yourself.
  • The lessons I’ve learned have made my upcoming launch the best one yet, it feels really thought out and put together and includes all of the pieces I want because I took my time getting ready.
  • My biggest win for 2015 and for the podcast in general has been consistency.
  • Just because someone seems super successful doesn’t mean they didn’t have months or years of trial and error before you discovered them.

Top 3 Takeaways for this Episode:

  1. Figure out your one signature opt in. Having too many offers in one place can get confusing, so get clear on what your one main opt in will be to start out.
  2. Understand that the advanced email marketing tactics is all about a numbers game. If you don’t have a lot of traffic yet, using all of these tactics may not make sense. It’s not one size fits all!
  3. Make sure all of your content and voice are all flowing together. There needs to be a consistent thread across everything. Use a standard format for your newsletters, use the same voice for all communication, etc.

Links for this Episode:

Brittany’s Website - Foundation & Flow

No B.S. Marketing School - Get on the list now!

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie100.mp3
Category:general -- posted at: 2:00am EDT

You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode99.

Items Discussed in this Episode:

  • When it comes to your web page, your homepage is essentially your online welcome mat
  • I’ll share 1 big mistake to avoid with your homepage
  • When you try to please everyone on your homepage, it’s very hard to actually please anyone
  • The paradox of choice impacts our web site so heavily, I explain why
  • The last thing you want to do with your homepage is cause the visitor anxiety
  • The homepage is there to keep your audience around and show them where to go
  • Your homepage is worth the time and energy it takes to get it right

Links for this Episode:

bit.ly/orientationwk

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie99.mp3
Category:general -- posted at: 2:00am EDT

You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98.

Items Discussed in this Episode:

  • Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves
  • To simplify your page and make it really consistent, use no more than 3 fonts
  • Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy
  • If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page
  • Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of sticking to their brand
  • Amanda explains the importance of putting the emphasis on your purchase button
  • It is possible to create a unique, pro looking sales page on your own, Amanda explains how
  • There is software you can use to make creating a sales page easier and a lot less stressful; there’s no reason to start from scratch
  • When you do your own sales page, keep it simple, the fancier you try to get, the more of a mess it can end up looking like
  • Amanda shares the top 2 things she wishes people knew about their sales page
  • Amanda shares her best design secret for selling more on your sales page
  • For those of us still needing to DIY our sales pages, Amanda is sharing more about her irresistible sales pages program

Top 3 Takeaways for this Episode:

  1. Don’t make your sales page too busy. We have a temptation to put everything in it the client needs to know, and it can get full very quickly.
  2. If you’re going to do your own sales page, use a template from optimizepress. You can customize it to make it your own, but it will still have structure.
  3. Make your sales page tangible. You need something on the page to anchor it to give people a sneak peek of what they’re getting, this can help remove doubt.

Links for this Episode:  

Irresistible Sales Pages

Amanda’s Website

Sign Up Now for Orientation Week

Adobe Color Wheel

Place It

OptimizePress

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie98.mp3
Category:general -- posted at: 2:00am EDT

A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.

Items Discussed in this Episode:

  • I explain why about pages are so critical
  • I give you 3 ways to make sure your about page gets it’s job done
  • Check yourself: the about page is not all about you
  • Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
  • Think of your about page as a highlight reel
  • The close on your about page matters so much: get them to do something at the end

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie97.mp3
Category:general -- posted at: 2:00am EDT

Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and mentor Natalie MacNeil and breaking down what it really takes to make your marketing stand out and be professional. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode96.

Items Discussed in this Episode:

  • Natalie shares her very interesting background, her business, and how long she’s been around
  • Natalie gives the scoop on the kinds of numbers she tracks in her business and how it has really helped, especially in the last couple of years
  • We all love looking at the money numbers, Natalie shares her favorite numbers to track
  • Natalie explains why we’re so afraid of numbers, and why we need to overcome that fear
  • It comes down to a main question: Do you want to be an amateur at what you do or do you want to be a pro?
  • If you want to double your business in a year, you absolutely have to pay attention to the numbers in your business
  • Natalie uses meditation to become comfortable with ‘being uncomfortable’ and empowering herself with the information that she needs to become the CEO of her business
  • Having facts to let you know what’s really going on in your business can help calm the fear of feeling like there’s scarcity at times
  • Staying consistent with your brand’s voice is an opportunity to deepen your connection with your audience
  • Cutting out your weekly blog or podcast will probably eventually bite you in the butt, you’re basically only going to your audience when you want something and not providing consistent value

Top 3 Takeaways for this Episode:

  1. Being really focused on creating a consistent, reliable, and trustworthy experience for your clients is key. What can you do right now to up your consistency factor?
  2. Getting obsessed with numbers can actually give you a lot more freedom in your business. Get really clear on what numbers you could be measuring.
  3. Ask for help! You don’t have to be an expert on everything, get people on your team to explain your numbers to you and be in a constant state of learning to ‘turn Pro’.

Links for this Episode:

She Takes On The World

Turning Pro by Steven Pressfield

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie96.mp3
Category:general -- posted at: 2:00am EDT

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode95.

Items Discussed in this Episode:

  • I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed
  • Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things!
  • If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams
  • Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie95.mp3
Category:general -- posted at: 2:00am EDT

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