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Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode94.

Items Discussed in this Episode:

  • I explain where my love of books started and how it’s stuck with me my whole life
  • Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure
  • The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general
  • If you don’t like gory or dark, the Hollywood Alphabet series may not be right for you, but it’s light and quick
  • I just read Primates of Park Avenue a few weeks ago, if you are a RHONY fan or enthralled by the Manhattan lifestyle, this is the book for you! ‘Frothy with a warning’ though, it has some sadness and thought provoking writing
  • I love all of Liane Moriarty’s books, The Husband’s Secret is such a delightful book! Her books are quirky, funny, and very real
  • If you know me at all, you know I love Rob Lowe, and ‘Love Life’ is a memoir that makes him as awesome as ever
  • We need a chick biography to balance out Rob Lowe, and Judy Greer’s is my choice. She’s the BFF you wish you had who just happens to be a celebrity
  • I’m starting a ‘Frothy Beach Read’ thread in the marketing moxie group, so make sure to check it out on FB
  • Stay tuned for the next series on the Marketing Moxie show: I’m going to dive in with great experts to get the answers we need to our best marketing questions

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle

Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

  1. Jessica Darling Series, start with book 1 here!
  2. MZ Kelly’s Hollywood Alphabet Series, start with book 1 here!
  3. Primates of Park Avenue: A Memoir by Wednesday Martin Ph.D.
  4. The Husband’s Secret by Liane Moriarty
  5. Love Life by Rob Lowe
  6. I Don't Know What You Know Me From: My Life as a Co-Star by Judy Greer
Direct download: MMoxie94.mp3
Category:general -- posted at: 2:00am EDT

Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93.

Items Discussed in this Episode:

  • Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot!
  • ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life.
  • ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs.
  • Caitlin had quite a few favorites, I haven’t read ‘E-Myth Revisited’ but have it on my bookshelf and plan to get to it soon, especially since it came up so many times!
  • Yasmine suggests Think and Grow Rich, I’ve been resistant to reading this but should put it on my list.
  • Kaye had lots of great suggestions; I love War of Art, it’s definitely an essential read to put you on a course of thinking of your business in a great wa
  • Kimber agrees with me of the essential need for ‘Referral Engine’!
  • I loved the shout outs to books mentioned in last week’s episode! You can see them in the show notes here.
  • Michelle brought up ‘Profit First’ which is a great read, especially if you’re struggling with the financials in your business.
  • ‘Quiet Power Strategy’ gives great examples and is very practical. A must-read.
  • ‘Great Leads’ is all about writing great headlines, which is something we all need to work on.
  • Lots of great books mentioned on Periscope, get your reading list boosted up and see what you can take away from these great reads.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

The 4-Hour Workweek by Timothy Ferriss
Overwhelmed: How to Work, Love, and Play When No One Has the Time by Brigid Schulte
The Icarus Deception by Seth Godin
The $100 Startup by Chris Guillebeau
The Happiness of Pursuit by Chris Guillebeau
Start: Punch Fear in the Face, Escape Average and Do Work That Matters by Jon Acuff
Worth Every Penny by Sarah Petty
The E-Myth Revisited by Michael E. Gerber
Think and Grow Rich by Napoleon Hill
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
All Marketers are Liars by Seth Godin
The War of Art by Steven Pressfield
Never Eat Alone by Keith Ferrazzi
Daring Greatly by Brene Brown
Eat That Frog! by Brian Tracy
The Referral Engine by John Jantsch
The Compound Effect by Darren Hardy
Choose Yourself! by James Altucher
Profit First by Mike Michaelowicz
Quiet Power Strategy by Tara Gentile
Great Leads by Michael Masterson
Duct Tape Marketing by John Jantsch
Book Yourself Solid Illustrated Edition by Michael Port
Built to Sell by John Warrillow
Motivation Manifesto by Brendon Burchard
It’s Not What You Sell, It’s What You Stand For By Roy M. Spence

Direct download: MMoxie93.mp3
Category:general -- posted at: 2:00am EDT

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know.

Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92.

Items Discussed in this Episode:

  • Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy.
  • The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business.
  • Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires.
  • Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.
  • Scrum takes a look at how people how spectacularly bad at doing things with efficiency. It gives a lot of examples of how to use ‘scrum’ to create efficiency in your business.
  • I was prepared not to like ‘Growth Hacker Marketing’ because of how skinny it is, but it is jam packed full of marketing advice and value.
  • If you haven’t read #girlboss and you are a female entrepreneur, run out and get it! She is sarcastic and frank in a way that most of us need to hear.
  • Small Giants really delves into why companies would choose to be great instead of big; it gets you thinking about the obvious choice might not actually be the best choice for you.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/fave-biz-books
Link to Free Marketing Moxie Facebook Group

Business Model Books Mentioned in this Episode:

  1. Value Proposition Design from Strategyzer
  2. The Pumpkin Plan by Mike Michalowicz
  3. Business Brilliant by Lewis Schiff
  4. Rework by Jason Fried and David Heinemeier Hansson
  5. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
  6. Growth Hacker Marketing by Ryan Holiday
  7. #GirlBoss by Sophia Amoruso
  8. Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Direct download: MMoxie92.mp3
Category:general -- posted at: 9:38am EDT

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91.

Items Discussed in this Episode:

  • I explain the Marketing Moxie Summer Reading series and how fun it’s going to be!
  • I’ve always been fascinated with psychology and persuasion books, and I’ll explain why.
  • If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start.
  • ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven.
  • ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling.
  • ‘Made To Stick’ helps answer the question ‘Why do some ideas succeed while others fail?’
  • ‘Hooked’ answers the question ‘How do companies create products that we can’t put down?’ and explains the psychology of this.
  • I’m doing a summer book giveaway! I’ll explain what’s included and how to enter.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/favebizbooks
Link to Free Marketing Moxie Facebook Group

Persuasion and Storytelling Books Mentioned in this Episode:

  1. Influence: The Psychology of Persuasion by Cialdini
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Cialdini
  3. Winning The Story Wars by Jonah Sachs
  4. Made to Stick by Chip & Dan Heath
  5. Hooked: How to Build Habit-Forming Products by NIr Eyal  
Direct download: MMoxie91.mp3
Category:general -- posted at: 2:00am EDT

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