Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Too many times people don't realize that one of the key things people to do grow their list is using paid traffic - usually Facebook ads - to make it happen. Today's guest Claire Pelletreau is an absolute Facebook ads genius, and loves all things conversions and math, so we have a lively discussion about traffic, conversions and more. Show notes with key points, takeaways, and links for this episodes available at www.maggiepatterson.com/episode72.

Items Discussed in this Episode:

  • Facebook ads can be such a pain! Claire gives her top power tips for launching FB ads
  • If you’re overwhelmed by FB ads, just start slowly
  • Claire gives us some of the first steps to running a successful ad campaign
  • If you don’t have conversion tracking in place, you don’t know how much you’re paying per sign up
  • You need to get comfortable with looking at the reports. They look fancy and scary, but the reality is you don’t need to look at most of the numbers FB provides
  • There is a big connection between your ad campaigns’ success and what’s on your landing page
  • Claire shares some of the big mistakes she sees with landing pages that don’t convert
  • A simple and clean landing page will be what converts best
  • Claire gives some other options besides Facebook for ads if maybe Facebook is not where your ‘people’ are at

Top 3 Takeaways for this Episode:

  1. If you’re overwhelmed by Facebook ads, just start slowly. Listen to the steps Claire laid out to run a successful campaign.
  2. Look at the reports. They look super scary, but you need to look at certain numbers to find the areas where you can improve. Data is power!
  3. Take a hard look at your landing page. What can you do on this page to improve your conversion?
  4. Bonus Takeaway! If you’re not getting the traffic you want from Facebook, it’s worth taking a look at paid campaigns on other social media platforms.

Links for this Episode:

Claire’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie72.mp3
Category:general -- posted at: 2:00am EDT

Pitching yourself can be scary, but there's a right way and a wrong way to go about it. If you're going to do it - you want to do it in a way that you'll be successful and from a place of understanding the exchange that goes on.

Acting like you're doing someone a favor or like you're not worthy isn't the right way to go about it - ever. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode71.

Items Discussed in this Episode:

  • How do you extend the invitation where you’re making the ask?
  • You want to make sure you come across in the best light when you’re trying for an opportunity
  • Do your homework, be smart, and make sure you know what your target actually needs
  • Don’t make the assumption that everyone wants you or that you’re doing them a favor
  • When getting your pitch together, be honest but very clear about what you can offer
  • Keep it short and sweet, people are busy!

Links for this Episode:

Guest Post Pitching Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie71.mp3
Category:general -- posted at: 2:00am EDT

 

Blogging is one of those business things we do over and over...and over, which means it turns into a chore. But don't worry, today's guest Rita Barry has us covered. As a pro blogger, Rita has some amazing advice on how to build a blog with real traffic, create systems and much more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode70.

Items Discussed in this Episode:

  • How Rita went from a hobby blogger, to a professional blogger to teaching blogging
  • Rita explains how the healthy living blogging community inspired her to start blogging and getting to know that community
  • We can try to force a result or an outcome in our business, but sometimes things are going to happen as they should
  • The top things people don’t realize about building a blog
  • Rita explains how the amount of work that goes towards a blog can deter people, but can be totally worth it to grow your business with the right help and plan
  • Networking and building relationships is key to developing and growing your blog
  • You don’t have to network with people who you wouldn’t normally build a relationship with, you can connect with people you would truly be friends with so it’s not fake
  • Rita talks about systems to fill the gaps for bloggers: it’s not just as simple as ‘write, post, publish’!
  • Figuring out what your steps are for creating a blog is key, then break it down for the week so you don’t sit down to a blank screen on Tuesday night to publish Wednesday

Top 3 Takeaways for this Episode:

  1. It looks easy to publish a blog. You need to take the time to delve into the individual steps you take to publish your blog from start to finish. Nailing down these steps will help stop you from feeling so overwhelmed.
  2. Understand the importance of online relationships. It's not just good enough to blog or spend our time writing, we have to take the time to actively engage with other bloggers and our readers to be able to cross-promote and get your name out to a wider audience. Do it from a place of genuine service and the rewards will follow.
  3. Look at your blog systems. Maybe you need a blog systems overhaul. Really look at where your systems need help, where they bottle neck, and where you're falling down. It's really important to understand that without a blog system, you may be skipping vital parts.

Links for this Episode:

bloggenie.ca

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie70.mp3
Category:general -- posted at: 7:33am EDT

Tough love and straight talk for those of you (um, me included) that rely heavily on Facebook for our business, because if it all goes away overnight we're going to have some big ol' problems. In this bite-sized episode I break down how to diversify and why building on "rented land" is a problem for the long-term. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode69.

Items Discussed in this Episode:

  • How finding what I thought was my perfect vacation home relates to running your business on Facebook
  • Most of us who have online businesses are very Facebook dependent
  • I’m challenging you to get all of your eggs out of the Facebook basket and diversify, and I’ve got some tips for how we can do so
  • Use your Facebook ads on Twitter, LinkedIn, Youtube, etc. Another platform may surprise you with its results for your business
  • If you’re connected on Facebook, connect on other platforms also with the same people
  • It’s not a matter of if Facebook will go away, it’s a matter of when it will go away

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie69.mp3
Category:general -- posted at: 7:30am EDT

If you've ever thought "I need to get organized" - today's episode is for you.  My friend and systems powerhouse Alaia Williams joins us to talk systems, organizations and tools. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode68.

Items Discussed in this Episode:

  • Tackling a large project all at once can cause you to crash and burn, start small!
  • Alaia shares her favorite systems for getting started on organization
  • There’s a misconception that systems in your business will restrict you, when really it helps free you up
  • When picking a system, it’s really important that it integrates with what you already use
  • Contact management systems are key, Alaia shares her favorite and some runner ups based on where you’re at with your business
  • Finding a financial system of some sort that works for you is essential, Alaia shares some of her favorites that helps eliminate time wasting
  • Project management systems work very differently for each business, you have to find the one that works for you
  • What do you use for a calendar? Alaia uses google calendar and she explains why and how it works so well for her and her systems
  • How to figure out what your marketing is and create a system around it versus just picking a popular one
  • Alaia uses the book ‘Get Clients Now’ (link below) to teach us how to create your marketing system around getting more clients

Top 3 Takeaways for this Episode:

  1. When it comes to systems and organizations, we are so overwhelmed. Starting where you are and being okay with that versus tackling an entire huge project all at once is key. It’s okay to take on one small change at a time instead of revamping your entire organization system.
  2. Essential Systems are contact management systems, and it’s something most of us are falling down on. It’s so important to act with integrity and make sure you’re really closing the loop on communication for follow through. Also finding a system for financial management that works for you is key.
  3. Get the book ‘Get Clients Now’ (Link below) to prioritize your most urgent need in your business.

Links for this Episode:

Alaia Williams

Contactually

Basecamp 

Asana

Get Clients Now By CJ Hayden

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie68.mp3
Category:general -- posted at: 7:35am EDT

Do you feel like marketing sucks up all your time but your business is kind of flatlining? May be a case of too much push and not enough pull in your marketing. Maybe it’s time for you to push outside the safe zone so you can share your story and message with a wider audience. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode67.

Items Discussed in this Episode:

  • Marketing can be such busy work where we spend all our time working on our business and not in our business
  • To get the highest possible value out of your marketing, you can’t just push your content into the world and expect something to happen
  • How do you actually grow a platform? You have to start pulling!
  • I share some examples of how to pull people to your site by stepping off your own platform
  • If stepping outside your comfort zone seems scary, start small and work on one thing at a time

Links for this Episode:

My Guest Posting Platinum Package

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie67.mp3
Category:general -- posted at: 2:00am EDT

The idea of being a best kept secret sounds like a good idea because it's exclusive. But as an online business owner, it's a terrible idea that's seriously bad for your biz!

For you to show up fully and make an impact people need to know about you. Today's episode breaks down how to overcome this at a high level with some tangible ideas on how to put yourself out there more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode66.

Items Discussed in this Episode:

  • The real challenge is not our competition or the market, it’s obscurity.
  • If no one knows who you are, that will kill your business.
  • It can be really challenging to show up in the middle of a party and introduce yourself, but the online world is easier to navigate and I’ll tell you how.
  • Why showing up to give your service with receiving nothing in return is so important.
  • How I figured out I couldn’t just rely on referrals for my business and what I did about it.
  • People want to tell others about you, but you have to let them know you’re open for business!
  • If you’re letting your clients know you’re open for business and you’re showing up and service, what else do you need to do?

6 Core Concepts of Being ‘Sticky’ (From Made to Stick):

  1. Simplicity: In order for your audience to really latch onto something, it has to be easy for them to grasp.
  2. Unexpectedness: The idea that you need to create friction and violate expectations.
  3. Concreteness: To be clear, you need to talk about things in terms of human action.
  4. Credibility: Let the concepts of what you’re putting out into the world be credible on it’s own merit.
  5. Emotions: You need to make people feel something to connect to you and your brand.
  6. Storytelling: When you hear a story, it becomes a shared experience and part of your imagination.

Top 3 Takeaways for this Episode:

  1. If you want to have a successful business, being the best kept secret is a terrible idea! You need to be somebody that people know your name. Being of service and being open and transparent is going to increase your chances of not being obscure.
  2. Referrals and Reciprocity should be a given. Really service the clients you have today and serving them is what’s going to make this happen. Don’t be too focused on generating new business instead of service your current clients.
  3. We need to be using the ‘sticky principles’ to be intentional in the ways you create your ideas and information so people can really hold onto it.

Links for this Episode:

Made to Stick: Why Some Ideas Survive and Others Die

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie66.mp3
Category:general -- posted at: 7:35am EDT

We talk so much about our brand and think immediately of design, but what about the rest of the puzzle? Do you live your brand and truly embody it? Food for thought in this Feisty Friday show. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode65.

Items Discussed in this Episode:

  • I share some of my ‘hair-raising’ stories, and how it relates to your branding
  • How many seconds does it actually take to make a connection with your audience?
  • If you don’t walk your walk and talk your talk, you are doing your brand a disservice
  • It’s so easy to just become a commodity, I share how to avoid this
  • Nobody’s perfect, I make mistakes, but awareness is super important
  • I issue a challenge for your branding (don’t worry, I’ll be taking on this challenge with you!)

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie65.mp3
Category:general -- posted at: 7:42am EDT

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