Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Jules Taggart is the first return guest on Marketing Moxie and is joining us today to share how to create kick ass sales proposals. No matter how much a prospective client loves you, your proposal can quickly make or break you. To get them to “yes”, Jules offers some power tips and we talk about gotchas with creating proposals. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode37

Items Discussed in this Episode:

  • The biggest mistake when it comes to putting together a sales proposal or quote
  • Jules’ must have elements of a proposal
  • Jules’ #1 tip that makes a difference in her sales proposals
  • How to set up the follow up for a sales proposal
  • How to decide who to give a proposal to, there are times you don’t have to write one!
  • Jules’ and Maggie’s tips for being selective on what you’ll give away for free on your sales calls

Top 3 Takeaways for this Episode:

  1. Make sure you include your results in your proposal. What will you help the client actually achieve?
  2. Be ready to service. Don’t make the client wait weeks and weeks for a proposal. You are sending a message that you are too busy!
  3. Customize your proposals. Give that little extra bit or suggestion to spark the client’s imagination. Think about your subject line.

Links for this Episode:

Jules’ Website

bidsketch

 

Link to Free Marketing Moxie Facebook Group

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Direct download: MarketiingMoxie_38_.mp3
Category:general -- posted at: 2:00am EDT

No matter what you’re promoting, it can be hard to stand out. This episode fellow podcaster Katie Krimitsos shares how she created a promotion around Shark Week in August to have former Shark Tank guests on her show and create buzz in the process. Learn how to use your 'team' when coming up with a creative idea, how not to be afraid to ask, and how to mix things up to keep it fresh! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode36.

Direct download: MarketingMoxie_36_.mp3
Category:general -- posted at: 2:00am EDT

In this solo show I talk about why storytelling is so effective and my best tips from 15+ years of working with corporations and entrepreneurs to help them create their stories. In this episode, you'll learn how to really understand the best types of stories for you and your audience, how to avoid the temptation to use epic stories, and how to give your story a happy ending. Show notes with key points, takeaways, and links for this episode available at maggiepatterson.com/episode35.

Direct download: MMoxie_35_.mp3
Category:general -- posted at: 2:00am EDT

I’m using a loose definition of what it means to be “unconventional” but this show is a solo episode talking about 1:1 work and how in these crazy Internet circles, it shouldn’t make us feel dirty. In this episode, we discuss why 1:1 work is necessary, how to include it in your business, and some common challenges and workarounds for them. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode34.

Direct download: Maggie_34.mp3
Category:general -- posted at: 2:00am EDT

Today we’re diving into the ins and outs of create a video-based show with guest expert Victoria Prozan.  In this episode, you can learn how to be a translator for your industry's language, practice overcoming your own story, and really decide what speaks to you and your brand and how to use it. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode33.

Direct download: MrktngMoxie_33_.mp3
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Challenges are being run all the time, but do they work? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. In this episode, we discuss how to find a way to connect with your community for feedback, how to individualize your marketing for you, and how to borrow from other industries for marketing ideas. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode32.

Direct download: MarktingMoxie_32_.mp3
Category:general -- posted at: 2:00am EDT

Today we’re talking launching. Don’t run - our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more. In this episode, we discuss all the different ways we launch in our business, and how to make your launch engaging and relevent to your audience. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode31.

Direct download: Maggie_Ep31_.mp3
Category:general -- posted at: 2:00am EDT

Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. In this show, we talk about how to use your opt-in to be active and drive sales, the importance of verbage, and how your pricing is telling a story about your brand. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode30.  To continue the conversation, join us over in The Playground-Maggie's exclusive free group on all things marketing.

Direct download: Maggie_Ep30_.mp3
Category:general -- posted at: 2:00am EDT

Do you dream of publishing a book? But you aren’t sure if this Kindle self-publishing thing is legit? This episode is for you! Guest expert Jonny Andrews shares the need to know on Kindle publishing and how to get started.  In this show we talk about the advantages of self-publishing, the KDP program and how to get your book written.   Show notes with key points,take aways and links for this episode available at: www.maggiepatterson.com/episode29

Direct download: Maggie_Ep29_.mp3
Category:general -- posted at: 8:00am EDT

A new series kicks off today called Unconventional Tactics which shares lessons on a wide variety of marketing ideas that aren’t entirely mainstream from Kindle Publishing to Pay What You Wish Sales. Today we have guest expert Natalie Eckdahl from the BixChix Podcast sharing her lessons from 100 interviews.

Items Discussed in this Episode:

  • Natalie’s road to her 100th episode
  • How Natalie’s podcast has helped her networking go global
  • Unconventional lessons Natalie has learned from her podcast guests
  • Natalie’s all time favorite interviews
  • The benefits of podcasting versus blogging
  • The bond that develops between you as a podcaster and your audience
  • How the podcasting community is not competitive as you may think, and is so supportive
  • Getting a team in place is critical if you want to start a podcast and already have another business
  • Natalie explains how being able to change and delegate is important to podcasting as you grow

Show notes for this episode with links to items discussed are available at www.maggiepatterson.com/episode28

Direct download: MarketingMoxie28_.mp3
Category:general -- posted at: 2:00am EDT