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Syndication

This week is a milestone episode! We’ve hit the mark of 50 shows, so I’m sharing my favorite moments, shows, and lessons with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode50

Items Discussed in this Episode:

  • My top lessons I’ve learned about myself from podcasting:
    - Who knew I would have an inner block for explicit language?
    - How being a writer translated to podcasting
    - Things that surprised me about audio, and the unique relationships you develop with your listeners
  • My top lessons I’ve learned from guests on my show:
    - Natalie Eckdahl s lessons from 100 episodes
    - Val Geisler’s take on follow through with your customers
    - Makenna Johnstone and her solid advice for doing it your way and not following the ‘shoulds’
    - Zsofi Koller on everything you need to know about working with a web designer
    - Jessica Kupferman’s ridiculously fun interview about online dating and online business
  • My top lessons I’ve learned about podcasting:
    - I’ve joined the secret club and I love it because it’s all kinds of geeky
    - How surprisingly low-tech podcasting has turned out to be, and how I use my ‘secret weapons’
    - I love interviewing, and I love being interviewed
  • The absolute best thing about podcasting: the fans. You guys are awesome!
  • What’s coming up next on the show and the new series that will follow

Links for this Episode:

Nathalie Eckdahl's Episode

Val Geisler's Episode

Makenna Johnston's Episode

Zsofi Koller's Episode

Jessica Kupferman's Episode

Link to Free Marketing Moxie Facebook Group

Direct download: MM50.mp3
Category:general -- posted at: 2:00am EDT

Branding may be a big old buzz word and so many people aren’t sure what it really means. Jeremy Miller, author of Sticky Branding joins the show to talk about what exactly sticky branding is and how to make it work for our business so we can stand out. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode49.

Items Discussed in this Episode:

  • Jeremy defines what is a ‘sticky brand’ and lists some top brands that are considered ‘sticky brands’ and how they became that way
  • What is ‘tilting the odds’ and how can you apply it to your business?
  • Why being a ‘generalist’ can work against you
  • How Jeremy and his family re-branded their business to a specific niche to make it more successful
  • How to consistently show up in the discussion and being a part of the dialogue for your brand, but not become overwhelmed by trying to be everywhere at once
  • Why ‘busy work’ will be the death of your business
  • Jeremy’s favorite principle of his 12.5 and why it’s the foundation of building a brand

Top Takeaways for this Episode:

  1. Do you have a ‘sticky brand’? Look at your brand critically and ask yourself these questions:
    Would people refer me again and again?
    Am I the top choice?
    Am I remarkable?
  2. Learn how to ‘tilt the odds’. This means finding your competitive advantage. Avoid being a generalist. Find the niche or market that is your sweet spot where you can be the master to go to.
  3. Work on having simple clarity. If you can’t explain in 10 words or less what you do and how you do it, there’s a big problem.This is one of the hardest things to do that I’m still working on too!

Links for this Episode:

Sticky Branding Book

Link to Free Marketing Moxie Facebook Group

Direct download: MM49.mp3
Category:general -- posted at: 2:00am EDT

Are you stuck in a rut when it comes to your marketing or does it feel like what you’re doing doesn’t connect? When we’re always ordering the same thing off the “menu” week in, week out, we’re missing prime opportunities to reach new people and holding ourselves back from growth.  Which is why I’ve created the #moxiechallenge for you - which I’ll run periodically in 2015 to help push you out of the comfort zone. And don’t worry, I’ll be playing right along with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode48.

Items Discussed in this Episode:

  • Why do we keep doing the same things if they don’t connect with our audience or work very well when it comes to marketing?
  • Why I want to stop playing it safe, and what this has to do with turkey sandwiches
  • Why trying new things and experimenting is necessary in 2015
  • My ‘sandbox’ concept for my business this year
  • My 5 ideas for my #moxiechallenge to you

Top 5 Ideas for your #moxiechallenge:

  1. LinkedIn Publishing: Why not use the community you’ve already built on LinkedIn to share your content? (Resource blog post on LinkedIn publishing)
  2. About Page: It shouldn’t be about you, it should be about your audience. About pages need TLC, they are probably one of the most visited pages on your site. (About page resource.)
  3. Storytelling: Write 3 stories connected to your business. Storytelling is what humanizes us and makes us memorable. (Resource: Blog post on storytelling)
  4. Guest Posting: Give guest posting a try. It may not generate mega traffic to your site, but putting yourself out there creates credibility for you. (Resource: Pitching Quick Start Guide)
  5. Interview One of Your Clients: Talk to them about the work you did together and how it impacted their business. (Resource: Voice of Customer Blog Post)

So, what’s it going to be? How will you get your #moxie on for the #moxiechallenge? Share with me on Twitter (@magspatterson) or in the The Playground group on Facebook.


Links for this Episode:

The Cellar Club

Free Pitching Quick Start Guide

Slideshare

Link to Free Marketing Moxie Facebook Group

Direct download: MM48.mp3
Category:general -- posted at: 2:00am EDT

As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode47.

Items Discussed in this Episode:

  • Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us.
  • Lara explains why building a list of people that are your audience is crucial.
  • How important is list size?
  • Lara shares her expertise on adjusting your expectations of your email list and marketing conversions.
  • Lara and Maggie share how it’s been important to them to keep people on their list to build their reputation over time.
  • What can you do to freshen up your email opt-in.
  • What one thing Lara suggests you change or work on for 2015 with your email marketing.

Top Takeaways for this Episode:

  1. You don’t own social. If you’re only focusing on social media and not building your email list, you will pay for it later!
  2. Don’t be obsessed with your numbers. The size of your list doesn’t matter as much as the engagement of your list. Learn to understand open rates and conversions, and learn what to realistically expect.
  3. Create a small and bite-sized opt in. The simpler it is, the more consumable it is for people. What does your audience really need to know to create action?

Links for this Episode:

Lara’s Daily Checklist to stay on top of your online marketing

WellmanWilson

Link to Free Marketing Moxie Facebook Group

Direct download: MM47.mp3
Category:general -- posted at: 2:00am EDT

Money mindset expert Denise Duffield-Thomas joins us on the show today to talk about money mindset, marketing and her experiences self-publishing her book. We discuss manifesting versus hustling, moving people from a book into a paid program and more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode46.

Items Discussed in this Episode:

  • Denise talks about the process of self-publishing her first two books and what it did for her business.
  • The differences between self-publishing and going through a publisher.
  • Denise’s biggest lessons learned from the publishing process.
  • How Denise used her books to move clients into the paid programs she offers.
  • How to become more of a ‘Lucky Bitch’ in your marketing.
  • The importance of following through with your intentions in your business.
  • There isn’t a big secret in how to be successful, Denise breaks it down on how to remove your mental blocks.
  • The number one thing Denise wishes entrepreneurial women knew about money.

Top Takeaways for this Episode:

  1. Use your book as a calling card, even if you self-publish. It’s a way to legitimize your business.
  2. For writing a book, it’s really just a matter of sitting down and doing it. You don’t have to wait for anyone, it’s something you can make happen now!
  3. With marketing, it’s not just about setting a goal or intention. It’s so easy to stay stalled in the idea phase. The difference between people who make money and people who don’t is action.

GIVEAWAY! Win a Lucky Bitch Christmas Bundle

Denise has generously offered to giveaway a Lucky Bitch Christmas Bundle to one lucky listener!
The bundle includes:

  • The Lucky Bitch Manifesting Course
  • Lucky Bitch Live Event Recordings
  • Lucky Bitch and Get Rich Lucky Bitch Audio Books
  • Manifesting Meditations Pack + Money Mantras Subliminal Meditation

Just comment below to enter. We’ll draw one lucky winner on December 17th at Midnight ET via Random.org.  We’ll post winners on the thread!

Links for this Episode:

Lucky Bitch
Lucky Bitch Christmas Bundle
Link to Free Marketing Moxie Facebook Group

Direct download: MM46.mp3
Category:general -- posted at: 2:00am EDT

Hello December...if you’ve not already started, it’s time to get a game plan so when January rolls around you’re not floundering about once the New Year arrives.  Or if you’re already planning, today’s show talks about how to create a realistic plan, plus a glimpse into some behind the scenes of how I’m doing my planning and prioritizing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode45.

Items Discussed in this Episode:

  • The importance of starting to think about 2015 now so you don’t fall into a holiday coma.
  • My strategy for getting over the feelings of overwhelm as you start planning.
  • Ideas for not losing momentum through the holidays.
  • How to ‘brain dump’ and why it’s necessary so you don’t go insane.
  • Moving away from a stodgy annual plan to a 90-day plan that’s flexible.
  • Walking through a 90-day plan so you can create one too.

Top Takeaways for this Episode:

  1. Brain dump! Get everything out of your head: the must-haves, nice-to-haves, everything! Get it all on paper.
  2. Start your 90 day plan. Get it written down, and really get clear on what you can reasonably accomplish in the next 90 days.
  3. Get clear on your priorities in terms of life/work so you don’t burn out.

Links for this Episode:

90-Day Plan Template (*Google Doc, please copy to use for yourself)

Portable Whiteboards (Best thing ever!)

Link to Free Marketing Moxie Facebook Group

Direct download: MM45.mp3
Category:general -- posted at: 2:00am EDT

Diving into the world of storytelling today and talking about how to get out of the “Hero’s Journey” and turn your customers into the hero instead. If we’re always talking about ourselves, we’re missing the point - and customer stories help engage our audience in a totally different way. And it’s a solo show, just me and you! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode44.

Items Discussed in this Episode:

  • Maggie’s history of ‘voice of the customer’ campaigns
  • Why we should be using customer stories instead of just quotes
  • Maggie explains why storytelling actually works
  • Why making your client the hero instead of yourself is so much more impactful
  • The different kinds of proof and when to use each one
  • How and why to ‘step up’ from just using testimonials

Top Takeaways for this Episode:

  1. Are you always talking about yourself? Then stop it! Let your customer’s be the hero. Look at how you’re sharing your clients’ successes and how you can step it up.
  2. What’s one type of proof you can add into the mix to let your customers shine?
  3. Learn more about how customer stories can impact your business with The Client Brewery.

Links for this Episode:

HelpScout

Hubspot

The Client Brewery

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie44_.mp3
Category:general -- posted at: 2:00am EDT

Design, love it or hate it, you need to be somewhat design literate as an entrepreneur. Today’s guest, Christie Halmick is an ex-magazine designer who helps entrepreneurs master the basics of DIY design and she offers some great advice on must-have skills and how to get comfy with design. Show notes with key points, takeaways, and links for episode available at www.maggiepatterson.com/episode43.

Items Discussed in this Episode:

  • Christie’s background and how she got where she is today
  • Christie’s advice for where to start in the design process if you are brand new
  • How to overcome the hesitation, fear, and overwhelm that you feel when you start to design something
  • The top pitfalls and traps we tend to fall into when designing something and how to avoid them
  • Christie explains how to start to ‘make yourself a brand’ from the beginning
  • Why it’s important to pay close attention to your image choices
  • Christie’s favorite do-it-yourself friendly tools

Top Takeaways for this Episode:

  1. Design is a mindset. It’s not brain surgery, get in a playful mindset and let yourself have fun!
  2. Quality over quantity. There are so many design elements available to us now but that doesn’t mean you have to use them all. Really think about starting to simplify, and focus more on telling a story with your design.
  3. Focus on visual consistency. Start to think about your brand’s colors, fonts, etc. so there is harmony and consistency with your design. Make sure your images tell the same story.

Links for this Episode:

Jewels Branch

Canva

PicMonkey

Pixlr

Link to Free Marketing Moxie Facebook Group

Direct download: Marketing_Moxie43_.mp3
Category:general -- posted at: 2:00am EDT

This is one juicy topic - we’re talking sales psychology, the why behind the buy and all kinds of things you need to understand before you build another website, email campaign or try to sell a single thing on the Internet.  Guest Brittany Becher joins us to talk about why online business isn’t that different and what we can learn from the consumer packaged good industry and Target. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode42.

Items Discussed in this Episode:

  • How does sales psychology work?
  • Brittany’s tips for figuring out the ‘why behind the buy’
  • Brittany breaks down how the purchasing decision is made by the client
  • How to get the client in the door, and also how to keep them there longer
  • Brittany connects her ‘corporate world’ sales expertise to the online entrepreneur world
  • The choice paradox and how to avoid it
  • How to use sales psychology without being sleazy or feeling like you’re scamming your clients
  • Brittany’s advice for getting your clients to trust you from the beginning so they keep coming back for more
  • How to use the sometimes untapped resource of repeat customers
  • When to pull the trigger and ‘get to the ask’
  • How to make sure clients can give you their money if they want to

Top Takeaways for this Episode:

  1. Take the time to consider WHY people do what they do as your create your emails and marketing plans. The more you understand the triggers, the more apt you’ll be to be successful.
  2. Choice Paradox. Are you unwittingly creating it? Take a look at your website and see how many decisions people need to make as they go through it. If you find too many - time to streamline!
  3. Are you open for business? Don’t make it hard for people to give you their money. Be clear and don’t hide the price away. No price says “I can’t afford this.”

Links for this Episode:

Foundation & Flow

Foundation & Flow on FB

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_Ep42_.mp3
Category:general -- posted at: 2:00am EDT

Creating an outstanding customer experience isn’t just for big brands. As a small business owner you have the opportunity to create lasting relationships by delivering an amazing experience for each and every customer. Guest Val Geisler joins us today to talk about how to make that happen and all the systems we need to back it up. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode41.

Items Discussed in this Episode:

  • Areas where business owners are dropping the ball in customer service
  • Val’s must-have basic customer service practices
  • The importance of lists and systems in your business
  • Why Val is so passionate about customer service, and why it’s so important
  • Why and how to address negative reviews and issues that arise, because no matter how good we are - it happens
  • The importance of remembering people are ‘people’ even in the virtual world
  • Val’s favorite examples of great customer service
  • Some of Val’s customer service ideas to differentiate yourself

Top Takeaways for this Episode:

    1. Pay attention to what happens once someone becomes a client. We need to continue to impress our clients, even after you get hired.
    2. Write out your systems. If you want people to have a great customer service experience, write out step-by-step how exact that happens so nothing gets missed.
    3. Understand the difference between service and experience. Service is a baseline, but experience is what tells the story about your brand and makes you memorable.

Links for this Episode:

Aspire and Grow

Systems Finishing School

Link to Free Marketing Moxie Facebook Group

Although Systems Finishing School has already begun, Val will open 2 more spots for the 2 lucky listeners who want in. They just have to email support@systemsfinishingschool.com by Thursday at 8amEST.

Direct download: MarketingMoxie41_.mp3
Category:general -- posted at: 2:00am EDT