Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

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Syndication

To kick off the Brilliant Basic Training series here on the show, we have guest expert Suzi Istvan joining us to talk about branding, copycatting vs. inspiration, strategies for shaping your brand and the key things you need to know before you work with a designer. You can get the transcript and show notes at www.maggiepatterson.com/episode10

Direct download: Marketing_Moxie_10_.mp3
Category:general -- posted at: 7:00am EDT

Jessica Kupferman from Lady Business Radio talks about online dating and what it can teach you about online business in this special freeform episode. We talk about how first dates and free consults are the same, what you can learn about personal branding from online dating, plus we share lots of laugh over roosters, bad pitches and more. Show notes at www.maggiepatterson.com/episode9

Direct download: Marketing_moxie9_1_copy.mp3
Category:general -- posted at: 7:00am EDT

Learn how to make the most of every single guest post in this action-packed episode. With our guest expert social media consultant Sophie Bujold, we'll cover what you must do the day your post is published, how to promote on social media and how to reuse your post for months to come. 

Direct download: MarketingMoxie_ep8.mp3
Category:general -- posted at: 12:00am EDT

Learn how to write a great guest blog post with guest expert, Lacy Boggs. Find out what things you must nail in a guest blog post, how to write effectively for the web and deal breakers for bloggers/editors. Go away with a clear idea of how to write killer posts that get published every time. Show notes and worksheet available at www.maggiepatterson.com/episode7

 

 

Direct download: Marketing_Moxie_ep8_1.mp3
Category:general -- posted at: 9:37am EDT

When it comes to guest posting the actual email pitch is the make or break moment. Episode #6 breaks down how to create a powerful and effective guest post pitch including what to avoid when preparing a pitch, how to write a great pitch, what supporting elements you need to sell your pitch, the fine art of pitch follow-up and more.  Notes for this episode at: www.maggiepatterson.com/episode6 

Direct download: MarketingMoxie_ep6.mp3
Category:general -- posted at: 7:00am EDT

Delve into the world of guest posting research find out why you can't skip it! We will look at how to use your ideal customer to shape research, how to find opportunities and different techniques/tools to ensure bloggers and editors say YES to your pitch.  Show notes at: www.maggiepatterson.com/episode5

Direct download: MarketingMoxie_Ep5.mp3
Category:general -- posted at: 7:00am EDT

This episode kicks off a multi-part series on guest posting and we start off with why you should guest post, what you can expect from guest posting, and finding your guest posting WHY.  Plus, we'll talk about the one thing that tends to hold people back from guest posting and how to get over it. Show notes at: www.maggiepatterson.com/episode4 

 

Direct download: Marketing_Moxie_Ep4.mp3
Category:general -- posted at: 12:00am EDT

Your web site copy can quickly make or break your web site, especially your about page.  This episode dives into the about page and helps break down specific things you must include to have a high impact page. Copywriter Erica Lee Strauss shares her perspective on about pages and common deal breakers. Show notes at: www.maggiepatterson.com/episode3

Direct download: Marketing_with_Moxie_Ep3__.mp3
Category:general -- posted at: 11:03am EDT

Are you leaving money on the table with your web site? In this episode we talk about small fixes you can make to your site to help you be more credible. Money Making Expert Ellen Ercolini joins the show to give some helpful tips. 

Direct download: Marketing_Moxie_episode2_.mp3
Category:general -- posted at: 3:04am EDT

In the inaugural episode of Marketing Moxie we'll dive into what marketing with moxie really means and explore how critical your web site really is.  Learn how to lock down your brand voice and common traps when it comes to building a brand voice that's powerful and clear. 

Direct download: Marketing_Moxie_episode1_.mp3
Category:general -- posted at: 1:15am EDT