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April 2017
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30

Syndication

Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. In this show, we talk about how to use your opt-in to be active and drive sales, the importance of verbage, and how your pricing is telling a story about your brand. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode30.  To continue the conversation, join us over in The Playground-Maggie's exclusive free group on all things marketing.

Direct download: Maggie_Ep30_.mp3
Category:general -- posted at: 2:00am EDT

Do you dream of publishing a book? But you aren’t sure if this Kindle self-publishing thing is legit? This episode is for you! Guest expert Jonny Andrews shares the need to know on Kindle publishing and how to get started.  In this show we talk about the advantages of self-publishing, the KDP program and how to get your book written.   Show notes with key points,take aways and links for this episode available at: www.maggiepatterson.com/episode29

Direct download: Maggie_Ep29_.mp3
Category:general -- posted at: 8:00am EDT

A new series kicks off today called Unconventional Tactics which shares lessons on a wide variety of marketing ideas that aren’t entirely mainstream from Kindle Publishing to Pay What You Wish Sales. Today we have guest expert Natalie Eckdahl from the BixChix Podcast sharing her lessons from 100 interviews.

Items Discussed in this Episode:

  • Natalie’s road to her 100th episode
  • How Natalie’s podcast has helped her networking go global
  • Unconventional lessons Natalie has learned from her podcast guests
  • Natalie’s all time favorite interviews
  • The benefits of podcasting versus blogging
  • The bond that develops between you as a podcaster and your audience
  • How the podcasting community is not competitive as you may think, and is so supportive
  • Getting a team in place is critical if you want to start a podcast and already have another business
  • Natalie explains how being able to change and delegate is important to podcasting as you grow

Show notes for this episode with links to items discussed are available at www.maggiepatterson.com/episode28

Direct download: MarketingMoxie28_.mp3
Category:general -- posted at: 2:00am EDT

This episode covers secrets of Pinterest and YouTube with a solo show. Maggie shares some experiences using this platform for her crafting business and what she learned about the power of each one to boost opt-in numbers and drive sales. In this show we cover:

  • My secret life playing with glitter
  • What I really learned from social media around a niche business
  • Why demographics don’t tell the whole story
  • How I doubled my list in a week using Pinterest
  • Some of my favorite Pinterest power tips
  • How I grew my YouTube following and the results that brought to my business
  • What I learned from playing with video formats

Show notes and checklist for this show are available at: www.maggiepatterson.com/episode 27

If you are listening via iTunes and enjoyed the show, please leave a review. You can learn how to rate and review following these step by step directions: http://maggiepatterson.com/subscribe-rate-review/

Direct download: MM_27_.mp3
Category:general -- posted at: 2:00am EDT

Tackling Twitter with guest expert Liz Azyan. Liz shares her story of going from PhD student to social media success on Twitter and her tips for really rocking your Twitter time. Get the show notes and handout for this episode at: www.maggiepatterson.com/episode26

Direct download: MM_26_.mp3
Category:general -- posted at: 3:21pm EDT

Are you on Google+ but pretty much ignoring it? This week’s guest expert Sandy Sidhu shares amazing ideas on how to dive into G+, what we may be missing and how to form connections. Guaranteed to help you rethink G+ and how it fits in your social strategy. Get the show notes and the handout for this episode at: www.maggiepatterson.com/episode25

Direct download: MM_Ep25_.mp3
Category:general -- posted at: 2:00am EDT

The social media smackdown continues and we're talking about LinkedIn with guest expert Karen Yanovich. In this episode we cover a lot of ground including why you need to use LinkedIn, why it is so easy to get results, how you can turn connections into clients and much more. You can get the notes with links and the handout for this episode at www.maggiepatterson.com/episode24

 

Direct download: MM_Ep24_.mp3
Category:general -- posted at: 2:00am EDT

Jackie Johnstone joins us today to chat about all the weirdness with Facebook, what we can do about it, why you need a mix of content to engage your tribe and the power of batching your social media content. You can check out the show notes and grab the worksheet for this episode at www.maggiepatterson.com/episode23.

Direct download: MarketingMoxie_Ep23_.mp3
Category:general -- posted at: 12:42am EDT

The Social Media Smackdown today continues with Sally Hope, life coach and leader of the Wildheart Revolution, joining us to day to talk about building community. From how to get the most out of community, to how social media based communities can change your life and business and why communities rock for introverts this episode covers a lot of ground. Plus, we learn what a Wildheart is and you can find out if you happen to be one. (Hint: I totally am!)  Show notes and links for this episode at www.maggiepatterson.com/episode22 

Direct download: Marketing_Moxie22_.mp3
Category:general -- posted at: 2:00am EDT

 

More real-life successes today as part of the Social Media Smackdown, with love and relationship coach Jenn Scalia sharing her tips for Instagram. She’s gone from 1500 followers in January to more than 13,000 followers on Instagram with her unique approach using quotes related to her business along with a bit of her personality. She provides practical real-life ideas on how to use Instagram. You can check the worksheet and more details on this episode at www.maggiepatterson.com/episode21

Direct download: MarketingMoxie21_.mp3
Category:general -- posted at: 2:00am EDT