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September 2017
S M T W T F S
     
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Syndication

The law is one of those things that seems unglamorous and super expensive as a small business owner, but guest Tamsen Horton breaks down why covering your bases is the best way to be more creative. If you’re in business, you need to handle your legal stuff and this episode explains the areas of your business that need protection. Show notes with key points, takeaways, and links available for this episode at www.maggiepatterson.com/episode40.

Items Discussed in this Episode: 

  • The biggest things Tamsen sees entrepreneurs skipping over when it comes to legal necessities
  • Why and how to treat your website like your storefront
  • How protected are you online? How to tell and how to gain protection
  • Tamsen explains the difference between copyrighting and trademarking
  • Why you have to do the ‘hard legal stuff’ at the beginning and why it’s not smart to wait
  • Why the law should be customized to your business
  • Tamsen’s advice for picking a lawyer

Top Takeaways for this Episode:

  1. The law is what lets us be creative. Without protecting our intellectual property, we can’t be as creative as we want to.
  2. Get it in writing! Any joint venture, contract, etc. Protect yourself by having something in writing.
  3. Legal things are not meant to be templated. This is your business and your life, the best way to conduct business is not using a one size fits all template. Educate yourself to protect yourself.

Links for this Episode:

Tamsen's worksheet for this Episode

Tamsen’s site: Vuja De Law

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_40.mp3
Category:general -- posted at: 2:00am EDT

As a business owner, it’s typical to struggle with staying on track at times. Between good ideas that take you down the rat hole to shiny objects to social media, it’s easy to lose sight of what’s really important. Accountability coach Liz Brazier helps people cut the crap and get down to business, and today she’s sharing how to keep yourself accountable and get the right shit done. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode39.

Items Discussed in this Episode:

  • Liz’s advice for making accountability part of your daily routine
  • Why an accountability partner is so helpful and important
  • How to use a timer to make yourself accountable
  • Liz’s power tips to create accountability in your business
  • How to ‘focus in’ your to-do list to make it not so overwhelming
  • Liz explains the difference between getting busy work done versus getting done what will make a tangible impact in your business and your life
  • How Liz keeps herself personally accountable

Top Takeaways for this Episode:

  1. Get an accountability partner. You need someone to tell what it is you’re going to do, once you speak it aloud it becomes real!
  2. Get clear on the key priority that will make a difference in your business or your life. Once you identify the right thing, you know your daily intention.
  3. Stay connected with your support. You’re not alone! Find a mastermind group, a business best friend, or someone else to stay connected with.
  4. Be kinder to yourself. Don’t let your inner mean girl take over, you can’t do everything perfectly.

Links for this Episode:

Lizbrazier.com

Get Liz’s FREE one month accountability check in

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_39_.mp3
Category:general -- posted at: 2:00am EDT

Whenever I’m in a state of feeling overwhelmed and like my to-do list is out of hand, I talk to my friend Megan Flatt. She’s a business coach who works primarily with moms who are building businesses amid the challenges of day-to-day life with busy kids and family life. Today Megan shares some super practical tips for managing your stress and taming your to-do list for good. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode38.

Items Discussed in this Episode:

  • Megan’s number one tip to get out of overwhelm quickly
  • Some of the top stress triggers Megan has encountered
  • How to identify your own stress triggers, and how to avoid them once you know
  • Megan’s advice for mastering your task list instead of letting it master you
  • What are ‘buckets’ and how can they help you manage your to-do list?
  • Megan’s favorite shortcuts for making the most of your time
  • Why downtime is super important for your business and your life
  • Megan’s top tools you should really embrace to master your to-do list

Top 3 Takeaways for this Episode:

  1. Understand what triggers you, and sends you into that swirling feeling of overwhelm and stress.
  2. Start breaking your schedule down into ‘buckets’. It makes your schedule a lot more manageable, and you can see areas you can ask for help.
  3. Start writing things out with pen and paper. Things become much more tangible when you write it down.
  4. Bonus Takeaway! Start a shareable calendar, no matter what type. It will help you better coordinate, and respect others’ time.

Links for this Episode:

meganflatt.com

Get Megan’s 50 Productivity Hacks for Mama CEOs

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_38_real.mp3
Category:general -- posted at: 2:00am EDT

Jules Taggart is the first return guest on Marketing Moxie and is joining us today to share how to create kick ass sales proposals. No matter how much a prospective client loves you, your proposal can quickly make or break you. To get them to “yes”, Jules offers some power tips and we talk about gotchas with creating proposals. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode37

Items Discussed in this Episode:

  • The biggest mistake when it comes to putting together a sales proposal or quote
  • Jules’ must have elements of a proposal
  • Jules’ #1 tip that makes a difference in her sales proposals
  • How to set up the follow up for a sales proposal
  • How to decide who to give a proposal to, there are times you don’t have to write one!
  • Jules’ and Maggie’s tips for being selective on what you’ll give away for free on your sales calls

Top 3 Takeaways for this Episode:

  1. Make sure you include your results in your proposal. What will you help the client actually achieve?
  2. Be ready to service. Don’t make the client wait weeks and weeks for a proposal. You are sending a message that you are too busy!
  3. Customize your proposals. Give that little extra bit or suggestion to spark the client’s imagination. Think about your subject line.

Links for this Episode:

Jules’ Website

bidsketch

 

Link to Free Marketing Moxie Facebook Group

Rate and Review the Marketing Moxie Podcast Here!

Direct download: MarketiingMoxie_38_.mp3
Category:general -- posted at: 2:00am EDT

No matter what you’re promoting, it can be hard to stand out. This episode fellow podcaster Katie Krimitsos shares how she created a promotion around Shark Week in August to have former Shark Tank guests on her show and create buzz in the process. Learn how to use your 'team' when coming up with a creative idea, how not to be afraid to ask, and how to mix things up to keep it fresh! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode36.

Direct download: MarketingMoxie_36_.mp3
Category:general -- posted at: 2:00am EDT

In this solo show I talk about why storytelling is so effective and my best tips from 15+ years of working with corporations and entrepreneurs to help them create their stories. In this episode, you'll learn how to really understand the best types of stories for you and your audience, how to avoid the temptation to use epic stories, and how to give your story a happy ending. Show notes with key points, takeaways, and links for this episode available at maggiepatterson.com/episode35.

Direct download: MMoxie_35_.mp3
Category:general -- posted at: 2:00am EDT

I’m using a loose definition of what it means to be “unconventional” but this show is a solo episode talking about 1:1 work and how in these crazy Internet circles, it shouldn’t make us feel dirty. In this episode, we discuss why 1:1 work is necessary, how to include it in your business, and some common challenges and workarounds for them. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode34.

Direct download: Maggie_34.mp3
Category:general -- posted at: 2:00am EDT

Today we’re diving into the ins and outs of create a video-based show with guest expert Victoria Prozan.  In this episode, you can learn how to be a translator for your industry's language, practice overcoming your own story, and really decide what speaks to you and your brand and how to use it. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode33.

Direct download: MrktngMoxie_33_.mp3
Category:general -- posted at: 2:00am EDT

Challenges are being run all the time, but do they work? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. In this episode, we discuss how to find a way to connect with your community for feedback, how to individualize your marketing for you, and how to borrow from other industries for marketing ideas. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode32.

Direct download: MarktingMoxie_32_.mp3
Category:general -- posted at: 2:00am EDT

Today we’re talking launching. Don’t run - our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more. In this episode, we discuss all the different ways we launch in our business, and how to make your launch engaging and relevent to your audience. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode31.

Direct download: Maggie_Ep31_.mp3
Category:general -- posted at: 2:00am EDT