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September 2017
S M T W T F S
     
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Syndication

Putting yourself out there can be nerve racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself - pitching 30 podcasts in 30 days. She shares how she did it and how it helped her spread her wings. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode90.

Items Discussed in this Episode:

  • Kira pitched 30 podcasts in 30 days, she explains what really instigated this for her and how the process worked.
  • At some point, you have to stop focusing on your business crushes and start focusing on your own business.
  • Kira shares her biggest hang ups for her project and how she overcame them.
  • It’s easy to feel like you aren’t an expert and aren’t good enough to be interviewed, but once you do it you realize you have something to say.
  • Once you start building momentum, pitching becomes so much easier!
  • Kira gives the advice to start small-pitch a small number of smaller podcasts and pile up the wins to boost your confidence.
  • Your baby step may be to start your own show to hear your own voice and build your confidence before beginning to pitch yourself.
  • We all have people we look up to in our industry, and we tend to create a chasm between ‘us’ and ‘them’. This can block you from reaching out and building a relationship with them and helping each other.
  • Kira shares the biggest things she’s learned from going through the entire process.
  • The online market is ever changing, you can’t just create or do one thing and expect it to last forever. Keep coming up with new ideas, and if you fail, move onto the next!
  • Kira shares some of the biggest things you can do to get over the fear of pitching yourself as a podcast guest.
  • Be aware of the way you’re presenting yourself, but don’t pick yourself apart after the interview is over. Celebrate it and move on!

Top 3 Takeaways for this Episode:

  1. Sometimes you need to bust through the fear by setting a challenge. What’s one thing you can do in the next 3 days to get over a fear?
  2. Kira used a building block approach to her pitching and understands how to use each experience to build for the next. How can you increase your chances of success by taking steady action over time?
  3. Have you been interviewed lately? Be kind to yourself. Learn from each one and improve over time. Progress not perfection.

Links for this Episode:

www.kirahug.com

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie90.mp3
Category:general -- posted at: 2:00am EDT

Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode89.

Items Discussed in this Episode:

  • Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool.
  • If you’re going to ask for a referral, you need to do work that is referral-worthy.
  • Customer experience is what will fire up your referral business.
  • I break down how to make referrals a part of your business and make sure you’re not ignoring it.
  • If you want referrals, you need to be someone who gives them without expecting to receive in return.
  • It’s up to you to deliver the goods every single time to your customers.
  • In a world where reputation is everything, we’re not going to refer someone who’s only so so.
  • If you have a solid business, it’s easy for people to assume you’re full. So be careful to avoid messages like “I’m full” or “I’m booked out”.
  • I share my top 3 ways to actually ask for a referral.
  • Referrals are not a given, they need to be earned.

Links for this Episode:

The Referral Engine by John Jantsch

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie89.mp3
Category:general -- posted at: 2:00am EDT

Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder, because there’s a lot of moving pieces from scripting to set up to getting your hair tamed. Holly Gillen joins us today to help break it all down and get us comfortable in front of the camera. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode88.

Items Discussed in this Episode:

  • Holly explains why it’s so important to get over our fear of the camera and use video in our business.
  • 85% of people are more likely to make a purchase once they’ve watched a video of some sort on your site.
  • For teaching, 65% of your education can reach people in visual form versus only 10% in text form.
  • How can we pick and choose the right places to use video if we’re just starting out?
  • Holly shares some unique ways to use videos for sales and marketing.
  • Confused about all the different kinds of video software? Holly breaks it down for us.
  • Choose your platforms and stick to the 3 that work for you so you don’t become overwhelmed.
  • Holly explains how to create platform specific videos versus using the same youtube video for each platform.
  • FB videos are getting the most organic reach right now, Holly has some power tips for using video in your FB world.
  • How do we actually get comfortable in front of the camera? Holly fills us in.
  • Holly shares her advice on preparation and scripts for your videos.
  • 65-75% of the time spent on a video is the preparation time.

Top 3 Takeaways for this Episode:

  1. Set a date now to film your next (or first) video. When it’s scheduled it’s real and I’m sure you need to use more video in your business.
  2. Write your talking points or script based on Holly’s power tips.
  3. Pick one way to start using video in your business - from vlogging to a sales video - creating that connection can go a long way to building your business.

Links for this Episode:

Holly G Studios

Holly’s From Start to Star

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie88.mp3
Category:general -- posted at: 2:00am EDT

Do you dream of abundance and fortune in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The fortune my friends, is in your follow-up. Today we break down some proven ideas on how to help you provide a top notch customer experience and build your business in the process. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode87.

Items Discussed in this Episode:

  • Why ‘follow up’ is actually a very feisty topic.
  • When you suck at follow up, you’re leaving money on the table.
  • I break down some ways you can follow up very easily and quickly.
  • Following up is not bugging someone, you just don’t know if you don’t ask.
  • Having a follow up system should be a critical part of your process.
  • I share some examples of awesome follow up systems that truly have worked.
  • Following up with current clients (think of it like an upsell) should be a key part of your client strategy.
  • Keeping in touch with your past clients is just a smart business move, take the time to maintain your relationships.

Links for this Episode:

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Contactually

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie87.mp3
Category:general -- posted at: 2:00am EDT

What if you could build your business without doing all of the marketing things? It is possible! In this episode we break down the #1 marketing strategy you’ll ever have - surprising and delighting your customers. Focusing on the clients you have today can transform your business tomorrow. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode86.

Items Discussed in this Episode:

  • At the core of businesses and brands that I love is that they make me feel good.
  • It costs 7 times more to hire a new customer than to keep an existing one, so let’s work to reduce the hustle.
  • What does it actually mean to truly surprise and delight your clients?
  • Handling the details from day 1 is super important; if you provide a really good experience up front, you need to continue that until they walk out the door.
  • Let’s get back to basics: what is really important to your clients?
  • Boundaries are necessary and important, but don’t confuse boundaries with being petty or turning great clients away.
  • Going the extra mile and saying yes when it could be a no shows you actually care and helps you to stand out.
  • If you can stop and truly listen to what your client is saying (and most of all what they’re not saying) it will result in a loyal customer base.
  • I share a few real time examples of surprise and delight in action with businesses I’ve interacted with recently.
  • I challenge you to listen more to your customers, to figure out the details of your systems, and to pay attention in your day to day life for examples you can use to surprise and delight your customers.

Top 3 Takeaways for this Episode:

  1. Figure out the ways you can listen more to your customers. What do they really need?
  2. Sit down with your client flow and figure out what really matters to your clients so you can nail it.
  3. Pay attention to how you experience surprise and delight on a day-to-day basis so you can get ideas on you adapt concepts for your business.

Links for this Episode:

Simple Studs

Take Another Bite

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie86.mp3
Category:general -- posted at: 2:00am EDT

Brand experience, customer experience, customer care...total buzz words right? Earlier this year, one of my good friends said she thought that the “customer experience” conversation was on it’s way to being the next content marketing.  Trendy or not, I don’t think we can ignore it or pretend it’s not a critical marketing strategy if we want to go. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode85.

Items Discussed in this Episode:

  • When we have a great experience, we stand up and take notice. Shouldn’t this just be the norm?
  • As a business owner, it’s up to you to make providing a great customer service experience your mission.
  • If you don’t nail this piece, the rest really doesn’t matter!
  • It costs 7 times more to acquire a new customer than to keep one you already have.
  • If you want to make more of an impact, focus on the clients you have right now.
  • This is the call for you to forget the marketing to do list, and to start surprising and delighting your current clients.
  • This is simple, basic, rudimentary stuff, but it’s stuff that’s being forgotten in our businesses.
  • My challenge to you: what’s your way you’re going to surprise and delight your customers?

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie85.mp3
Category:general -- posted at: 2:00am EDT

Think you don’t have money mindset issues? Think again! We all have a story around money and Kylie Patchett joins us today to help bust through the myths and misconceptions we may have to help us step up and own our money mindset. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode84.

Items Discussed in this Episode:

  • Kylie puts the ‘woo-woo’ attitude about having a money mindset to rest once and for all.
  • Why we are holding ourselves back with our money mindset and how we can change it.
  • The idea that we have to be overworked and exhausted to succeed at entrepreneurship is all too common and not true or sustainable.
  • Kylie explains where we get in our own way in our business, and how to recognize what tools we need to get out of it.
  • Trying to do your business someone else’s way is all too common and a mistake for your business in the long run.
  • We need to create a quiet space for ourselves where we can go inward and really hear our own voice.
  • What is a money block and why do we have them?
  • Kylie shares a couple simple ways to start clearing out your money blocks to make room for things to happen.
  • Figuring out your beliefs about money is paramount to breaking through them to try and reach a healthy money mindset.
  • Affirming and stating a new belief is great, but we have to act from that new belief to make it work.
  • Naming the obnoxious voice in our head of fear and inner doubt can help you talk to it and reassure it to calm down and separate it from the truth.

Top 3 Takeaways for this Episode:

  1. Think about ways you’ve probably sabotaged yourself with your money mindset? Is it a case of the can’ts or pricing things ridiculously low? Taking notice of where you may be struggling is the best place to start.
  2. Take time today to create quiet space to silence all the voices in you and get grounded. This time can help you get back on track and focus on what really matters to you.
  3. Name the obnoxious voice in your head so when it shows up you can calm it down and cut through the chatter.

Links for this Episode:

Kylie’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie84.mp3
Category:general -- posted at: 2:00am EDT

 

It’s time for a math lesson - or maybe it’s a plea for us to all pay attention to the math so we can run more productive and profitable businesses. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode83.

Items Discussed in this Episode:

  • We’re almost at the mid point of the year, which is when we start to look at where we are in terms of our ‘big goal’
  • We may find ourselves doing something drastic to try and get to our goal, and this can be dangerous
  • Before you do anything, please stop and ‘do the math’
  • Conversion is the secret sauce in your business on what will take you from good to great
  • Sometimes you need to look inside your business instead of outside for programs or coaches to help you reach your goal
  • Don’t be afraid of the numbers and the math, they might end up being the best thing to happen to your business
  • Google has a lot of tools we can use to dig into where we’re missing steps in our business and on our site
  • Don’t lose site of the big picture and what really matters, don’t get carried away by the numbers and lose the soul of your business. You can have both!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie83.mp3
Category:general -- posted at: 2:00am EDT

One of the biggest challenges that most business owners face is that marketing takes up way too much time. From learning the ropes to actually implementing strategies, it can be a steep learning curve. Which is exactly why you’ll want to hear what Michelle Evans has to say, she has an amazing corporate marketing background which gives her a different spin on online marketing and what we really need to be doing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode82.

Items Discussed in this Episode:

  • There is no ‘one-size-fits-all’ for marketing, don’t be fooled by how seductive the ‘magic strategies’ can be.
  • Michelle explains what she sees happening with people following the ‘one-size-fits-all’ approach in their marketing.
  • Michelle gives us some key questions we have to answer about our business before we can even begin to have a marketing strategy.
  • The key assessments Michelle uses with her clients to help them pinpoint their uniqueness in their target market.
  • Why knowing your audience and target client inside and out is so important.
  • Michelle explains how to find the people who want what you offer.
  • When you do get to talk to someone who is your ideal client, Michelle gives us tips on what to ask them and how to use your findings.
  • How to not let your marketing take over your business, and how to make the time you do spend on it the most effective it can be.
  • Michelle pinpoints some common marketing tactics she sees people hanging on to that aren’t necessarily working.

Top 3 Takeaways for this Episode:

  1. Don’t get seduced by big promises and things that seem too good to be true. Sometimes the simplest things are the ones that produce the biggest results.
  2. Before you dive into marketing get clear on your strengths, goals, audience and more. And if you’ve been at this for a while, take some time to periodically reassess so you’re not letting things get stale.
  3. Is your marketing getting you where you want to go? More marketing isn’t the answer, maybe letting some things go so you can make what you are doing work more effectively.

Links for this Episode:

Michelle’s site

Michelle’s Simple Marketing Metrics Opt-In

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie82.mp3
Category:general -- posted at: 2:00am EDT

Calling something strategic doesn’t make it so. In fact, strategy is being used and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode81.

Items Discussed in this Episode:

  • I explain why the word ‘strategy’ puts me on edge as of late.
  • The difference between a strategy and a tactic is hard to grasp and easy to make interchangeable when they shouldn’t be at all.
  • When we use the word ‘strategy’ too often, we are setting the expectations off and it isn’t doing us any favor.
  • Why me being a minor in history relates to the terms ‘strategy’ and ‘tactics’.
  • How your strategy is the big picture plan (the ‘what’ and the ‘why’) and your tactics are your ‘how’
  • Your strategy can be stretched over months or years, while the tactics are your day to day to dos to reach that goal.
  • I’m not the word police, but I think the word ‘strategy’ should be used carefully so it doesn’t become just another buzzword.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie81.mp3
Category:general -- posted at: 2:00am EDT