Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic (general)

Categories

general

marketing
marketing, PR

Archives

2016
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

March 2017
S M T W T F S
     
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31

Syndication

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100.

Items Discussed in this Episode:

  • Brittany shares where she thinks email marketing can break down for us.
  • Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice.
  • Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins.
  • It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc.
  • Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics.
  • It’s important to understand for your type of business what you actually need for traffic and email marketing.
  • Brittany shares the most powerful thing you can do with your email to go pro.
  • Consistency can mean a lot of different things for your business, we talk about what consistency should look like for you.
  • When is it time to upgrade your email marketing system?
  • When what you have isn’t working, it’s holding you back from what you want to do, or it’s creating a bottleneck, it may be time to upgrade.
  • Don’t upgrade your marketing just to feel like you’ve arrived, do it when it’s necessary.

Business Lessons Learned from the Last 100 Episodes:

  • The “idea hiatus” was Brittany’s idea, and was one of the best things I’ve done for my business.
  • Sometimes ‘breathing room’ is the best thing you can create for yourself.
  • The lessons I’ve learned have made my upcoming launch the best one yet, it feels really thought out and put together and includes all of the pieces I want because I took my time getting ready.
  • My biggest win for 2015 and for the podcast in general has been consistency.
  • Just because someone seems super successful doesn’t mean they didn’t have months or years of trial and error before you discovered them.

Top 3 Takeaways for this Episode:

  1. Figure out your one signature opt in. Having too many offers in one place can get confusing, so get clear on what your one main opt in will be to start out.
  2. Understand that the advanced email marketing tactics is all about a numbers game. If you don’t have a lot of traffic yet, using all of these tactics may not make sense. It’s not one size fits all!
  3. Make sure all of your content and voice are all flowing together. There needs to be a consistent thread across everything. Use a standard format for your newsletters, use the same voice for all communication, etc.

Links for this Episode:

Brittany’s Website - Foundation & Flow

No B.S. Marketing School - Get on the list now!

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie100.mp3
Category:general -- posted at: 2:00am EDT

You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode99.

Items Discussed in this Episode:

  • When it comes to your web page, your homepage is essentially your online welcome mat
  • I’ll share 1 big mistake to avoid with your homepage
  • When you try to please everyone on your homepage, it’s very hard to actually please anyone
  • The paradox of choice impacts our web site so heavily, I explain why
  • The last thing you want to do with your homepage is cause the visitor anxiety
  • The homepage is there to keep your audience around and show them where to go
  • Your homepage is worth the time and energy it takes to get it right

Links for this Episode:

bit.ly/orientationwk

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie99.mp3
Category:general -- posted at: 2:00am EDT

You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98.

Items Discussed in this Episode:

  • Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves
  • To simplify your page and make it really consistent, use no more than 3 fonts
  • Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy
  • If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page
  • Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of sticking to their brand
  • Amanda explains the importance of putting the emphasis on your purchase button
  • It is possible to create a unique, pro looking sales page on your own, Amanda explains how
  • There is software you can use to make creating a sales page easier and a lot less stressful; there’s no reason to start from scratch
  • When you do your own sales page, keep it simple, the fancier you try to get, the more of a mess it can end up looking like
  • Amanda shares the top 2 things she wishes people knew about their sales page
  • Amanda shares her best design secret for selling more on your sales page
  • For those of us still needing to DIY our sales pages, Amanda is sharing more about her irresistible sales pages program

Top 3 Takeaways for this Episode:

  1. Don’t make your sales page too busy. We have a temptation to put everything in it the client needs to know, and it can get full very quickly.
  2. If you’re going to do your own sales page, use a template from optimizepress. You can customize it to make it your own, but it will still have structure.
  3. Make your sales page tangible. You need something on the page to anchor it to give people a sneak peek of what they’re getting, this can help remove doubt.

Links for this Episode:  

Irresistible Sales Pages

Amanda’s Website

Sign Up Now for Orientation Week

Adobe Color Wheel

Place It

OptimizePress

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie98.mp3
Category:general -- posted at: 2:00am EDT

A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.

Items Discussed in this Episode:

  • I explain why about pages are so critical
  • I give you 3 ways to make sure your about page gets it’s job done
  • Check yourself: the about page is not all about you
  • Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
  • Think of your about page as a highlight reel
  • The close on your about page matters so much: get them to do something at the end

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie97.mp3
Category:general -- posted at: 2:00am EDT

Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and mentor Natalie MacNeil and breaking down what it really takes to make your marketing stand out and be professional. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode96.

Items Discussed in this Episode:

  • Natalie shares her very interesting background, her business, and how long she’s been around
  • Natalie gives the scoop on the kinds of numbers she tracks in her business and how it has really helped, especially in the last couple of years
  • We all love looking at the money numbers, Natalie shares her favorite numbers to track
  • Natalie explains why we’re so afraid of numbers, and why we need to overcome that fear
  • It comes down to a main question: Do you want to be an amateur at what you do or do you want to be a pro?
  • If you want to double your business in a year, you absolutely have to pay attention to the numbers in your business
  • Natalie uses meditation to become comfortable with ‘being uncomfortable’ and empowering herself with the information that she needs to become the CEO of her business
  • Having facts to let you know what’s really going on in your business can help calm the fear of feeling like there’s scarcity at times
  • Staying consistent with your brand’s voice is an opportunity to deepen your connection with your audience
  • Cutting out your weekly blog or podcast will probably eventually bite you in the butt, you’re basically only going to your audience when you want something and not providing consistent value

Top 3 Takeaways for this Episode:

  1. Being really focused on creating a consistent, reliable, and trustworthy experience for your clients is key. What can you do right now to up your consistency factor?
  2. Getting obsessed with numbers can actually give you a lot more freedom in your business. Get really clear on what numbers you could be measuring.
  3. Ask for help! You don’t have to be an expert on everything, get people on your team to explain your numbers to you and be in a constant state of learning to ‘turn Pro’.

Links for this Episode:

She Takes On The World

Turning Pro by Steven Pressfield

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie96.mp3
Category:general -- posted at: 2:00am EDT

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode95.

Items Discussed in this Episode:

  • I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed
  • Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things!
  • If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams
  • Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie95.mp3
Category:general -- posted at: 2:00am EDT

Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode94.

Items Discussed in this Episode:

  • I explain where my love of books started and how it’s stuck with me my whole life
  • Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure
  • The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general
  • If you don’t like gory or dark, the Hollywood Alphabet series may not be right for you, but it’s light and quick
  • I just read Primates of Park Avenue a few weeks ago, if you are a RHONY fan or enthralled by the Manhattan lifestyle, this is the book for you! ‘Frothy with a warning’ though, it has some sadness and thought provoking writing
  • I love all of Liane Moriarty’s books, The Husband’s Secret is such a delightful book! Her books are quirky, funny, and very real
  • If you know me at all, you know I love Rob Lowe, and ‘Love Life’ is a memoir that makes him as awesome as ever
  • We need a chick biography to balance out Rob Lowe, and Judy Greer’s is my choice. She’s the BFF you wish you had who just happens to be a celebrity
  • I’m starting a ‘Frothy Beach Read’ thread in the marketing moxie group, so make sure to check it out on FB
  • Stay tuned for the next series on the Marketing Moxie show: I’m going to dive in with great experts to get the answers we need to our best marketing questions

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle

Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

  1. Jessica Darling Series, start with book 1 here!
  2. MZ Kelly’s Hollywood Alphabet Series, start with book 1 here!
  3. Primates of Park Avenue: A Memoir by Wednesday Martin Ph.D.
  4. The Husband’s Secret by Liane Moriarty
  5. Love Life by Rob Lowe
  6. I Don't Know What You Know Me From: My Life as a Co-Star by Judy Greer
Direct download: MMoxie94.mp3
Category:general -- posted at: 2:00am EDT

Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93.

Items Discussed in this Episode:

  • Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot!
  • ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life.
  • ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs.
  • Caitlin had quite a few favorites, I haven’t read ‘E-Myth Revisited’ but have it on my bookshelf and plan to get to it soon, especially since it came up so many times!
  • Yasmine suggests Think and Grow Rich, I’ve been resistant to reading this but should put it on my list.
  • Kaye had lots of great suggestions; I love War of Art, it’s definitely an essential read to put you on a course of thinking of your business in a great wa
  • Kimber agrees with me of the essential need for ‘Referral Engine’!
  • I loved the shout outs to books mentioned in last week’s episode! You can see them in the show notes here.
  • Michelle brought up ‘Profit First’ which is a great read, especially if you’re struggling with the financials in your business.
  • ‘Quiet Power Strategy’ gives great examples and is very practical. A must-read.
  • ‘Great Leads’ is all about writing great headlines, which is something we all need to work on.
  • Lots of great books mentioned on Periscope, get your reading list boosted up and see what you can take away from these great reads.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

The 4-Hour Workweek by Timothy Ferriss
Overwhelmed: How to Work, Love, and Play When No One Has the Time by Brigid Schulte
The Icarus Deception by Seth Godin
The $100 Startup by Chris Guillebeau
The Happiness of Pursuit by Chris Guillebeau
Start: Punch Fear in the Face, Escape Average and Do Work That Matters by Jon Acuff
Worth Every Penny by Sarah Petty
The E-Myth Revisited by Michael E. Gerber
Think and Grow Rich by Napoleon Hill
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
All Marketers are Liars by Seth Godin
The War of Art by Steven Pressfield
Never Eat Alone by Keith Ferrazzi
Daring Greatly by Brene Brown
Eat That Frog! by Brian Tracy
The Referral Engine by John Jantsch
The Compound Effect by Darren Hardy
Choose Yourself! by James Altucher
Profit First by Mike Michaelowicz
Quiet Power Strategy by Tara Gentile
Great Leads by Michael Masterson
Duct Tape Marketing by John Jantsch
Book Yourself Solid Illustrated Edition by Michael Port
Built to Sell by John Warrillow
Motivation Manifesto by Brendon Burchard
It’s Not What You Sell, It’s What You Stand For By Roy M. Spence

Direct download: MMoxie93.mp3
Category:general -- posted at: 2:00am EDT

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know.

Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92.

Items Discussed in this Episode:

  • Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy.
  • The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business.
  • Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires.
  • Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.
  • Scrum takes a look at how people how spectacularly bad at doing things with efficiency. It gives a lot of examples of how to use ‘scrum’ to create efficiency in your business.
  • I was prepared not to like ‘Growth Hacker Marketing’ because of how skinny it is, but it is jam packed full of marketing advice and value.
  • If you haven’t read #girlboss and you are a female entrepreneur, run out and get it! She is sarcastic and frank in a way that most of us need to hear.
  • Small Giants really delves into why companies would choose to be great instead of big; it gets you thinking about the obvious choice might not actually be the best choice for you.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/fave-biz-books
Link to Free Marketing Moxie Facebook Group

Business Model Books Mentioned in this Episode:

  1. Value Proposition Design from Strategyzer
  2. The Pumpkin Plan by Mike Michalowicz
  3. Business Brilliant by Lewis Schiff
  4. Rework by Jason Fried and David Heinemeier Hansson
  5. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
  6. Growth Hacker Marketing by Ryan Holiday
  7. #GirlBoss by Sophia Amoruso
  8. Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Direct download: MMoxie92.mp3
Category:general -- posted at: 9:38am EDT

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91.

Items Discussed in this Episode:

  • I explain the Marketing Moxie Summer Reading series and how fun it’s going to be!
  • I’ve always been fascinated with psychology and persuasion books, and I’ll explain why.
  • If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start.
  • ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven.
  • ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling.
  • ‘Made To Stick’ helps answer the question ‘Why do some ideas succeed while others fail?’
  • ‘Hooked’ answers the question ‘How do companies create products that we can’t put down?’ and explains the psychology of this.
  • I’m doing a summer book giveaway! I’ll explain what’s included and how to enter.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/favebizbooks
Link to Free Marketing Moxie Facebook Group

Persuasion and Storytelling Books Mentioned in this Episode:

  1. Influence: The Psychology of Persuasion by Cialdini
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Cialdini
  3. Winning The Story Wars by Jonah Sachs
  4. Made to Stick by Chip & Dan Heath
  5. Hooked: How to Build Habit-Forming Products by NIr Eyal  
Direct download: MMoxie91.mp3
Category:general -- posted at: 2:00am EDT