Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic (general)

Categories

general

marketing
marketing, PR

Archives

2016
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

April 2017
S M T W T F S
     
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30

Syndication

Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a personal finance expert and brand ambassador shares her secrets to getting out there with live events and media opportunities. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode110.

 

Items Discussed in this Episode:

  • Danetha shares what her business has looked like as far as networking over the last year
  • Live events have taught Danetha a lot about her business, not feeling alone, and tweaking her offerings to better serve her community
  • Danetha talks about some of the high profile interviews she’s been able to land and how she made it happen
  • Media interviews don’t just happen by other people magically appearing, you have to do the work that goes into it
  • If you actually do your homework before you pitch, you stand out right away
  • Danetha shares her number one tip for how to start to use live events and interviews to get yourself out there
  • Always come at your pitch with a mindset of service, not of self-promotion
  • Danetha talks about how staying in touch, not necessarily to always pitch yourself, can nurture your working relationship
  • Danetha shares her results so far and how doing media and live events has impacted her business
  • Most of the opportunities that have come about for Danetha through live events and interviews are things she would have never thought of doing in her business otherwise

Top 3 Takeaways for this Episode:

  1. Being seen isn’t going to magically happen. How can you put yourself out there? Go to an event? Pitch the media? It’s not about being discovered.
  2. Lose the worries about putting yourself out there. Focus on how you can be of service instead and the rest will follow.
  3. Stay open. You never know what opportunities may land if you’re out there and people have different needs. Danetha shared some good examples of money maker that came her way from connecting with the right people.

Links for this Episode:

Danetha’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie110.mp3
Category:general -- posted at: 2:00am EDT

We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and shares exactly how that’s impacting her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode109.

Items Discussed in this Episode:

  • Breanne explains her unique business model and how she loves to run her business
  • Breanne shares what she has learned about not just referrals, but introductions specifically
  • We talk about the difference between introductions and referrals, and Breanne explains which one has been more beneficial to her business
  • The education process can be really challenging, Breanne shares how it’s a big part of her business to educate her clients on how to refer someone to her
  • Making an introduction is a lot less pressure than making a referral, Breanne explains why
  • We talk about what an indirect introduction is and how it can gain you some of your best clients
  • We try to do the things we’re ‘told to do’ in our business, but it’s not necessarily what we want to be doing. Breanne shares how it’s been freeing to follow how she really wants to build her business
  • Don’t be afraid to start deep and then go wider, don’t scale until you’re ready! Breanne shares her three ‘R’s and how they have grown her client base naturally
  • Breanne gives advice on how to ask for a connection and not feel weird about it
  • Breanne adds an ‘ask’ in a couple of her onboarding and offboarding emails, she explains why
  • Breanne shares how to make the ‘ask’ for an introduction about the client she’s asking and not about herself
  • If you want your clients to make connections for you, you have to teach them how to do it. Breanne shares how she’s done this for her clients
  • The more work you do for your clients in the referral process, the more likely they are to help you out!

Top 3 Takeaways for this Episode:

  1. Do you find yourself with referrals that are a bit off? It’s up to you to educate your clients on the types of people you’re looking for and and how you can help them.
  2. If you find asking for referrals hard, try asking for introductions instead. Breanne’s system offers a simple way to widen your circle and meet the perfect for you clients.
  3. Remember, you need to position this as a win/win and not you turning around and asking clients for something. Timing is everything!

Links for this Episode:

Breanne’s Site

mynameisbreanne.com/refer

Streak CRM Plugin for Google

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie109.mp3
Category:general -- posted at: 6:24am EDT

One of my fave video pros, Holly G joins us today to talk about Periscope.  She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the what’s working now series. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode108.

Items Discussed in this Episode:

  • Holly gives us the rundown of what Periscope is and what we can use it for in our business
  • Holly shares how she’s really using Periscope to add value to her business
  • We talk about how to actually make time to periscope in your business
  • Holly shares what she learned over her first month of using Periscope strategically and the results for her business
  • Using Periscope can increase your following on all other social media platforms, Holly shares her personal results
  • Before you decide to just hop on Periscope, you need to make sure ‘your tribe’ is actually hanging out there
  • Get yourself and your strategy business ready, you need to prep and plan out your scopes to make them impactful
  • Be flexible with your planning: make sure people can ask questions and give feedback since that is the great part about this platform
  • Holly goes over the essential equipment for Periscope
  • If you think you are ready to jump into Periscope, Holly urges you to really know your ‘why’
  • Holly reminds us to keep it classy, remember you are using this for your business!

Top 3 Takeaways for this Episode:

  1. Periscope is there to enhance what you’re already doing. If you don’t have your business set up yet, hopping into a platform like periscope and expecting it to skyrocket your success is totally unrealistic.
  2. Make sure that you really know why you are using Periscope. Understand your purpose and plan, be very clear about your expectations. Test and correct as you go.
  3. Before you Periscope, get prepared! Make sure you have the right equipment: phone, tripod, etc. And make sure you are clear and have a plan, it will make all the difference.

Links for this Episode:

Follow Holly on Periscope

Holly G Studios

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie108.mp3
Category:general -- posted at: 2:00am EDT

We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the coming weeks, I’ve got a series of business owners sharing marketing tactics and their results.

Today we kick off with me sharing what’s working for me when it comes to time management and productivity. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode107.

Items Discussed in this Episode:

  • True expert advice is only great to a point, doing more and more is a recipe for going insane
  • To spend time working on your business instead of in your business, you have to really zone in on what’s working for you and your business
  • The ‘What’s working now’ series, will feature people who are quietly building great businesses that really serve their clients
  • Who cares about what worked for great marketers 4 years ago? Let’s focus on what’s working today!
  • Market conditions change and evolve, you may need to dig deeper than what’s on the surface of what’s working now
  • The results that these experts are achieving may not be big, but they are realistic and achievable, ‘small wins’ that add up over time
  • Not having to always work with the expectations and the ‘shoulds’ give us the space to breathe and figure out what’s working for our business
  • Something that’s working for me right now is ‘The 12 Week Year’
  • Using smaller chunks of time can help you optimize your performance, and it’s really working for me on a day to day basis right now
  • Each week of mine now includes 4 times: buffer time, strategy blocks, creative time, and non business reading time. I explain what each of these mean to me and my business, and how they are helping  move my business forward

Links for this Episode:

The 12 Week Year

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie107.mp3
Category:general -- posted at: 2:00am EDT

Speaking is about so much more than speaking, it’s about sharing your message and connecting with your audience. Alexia (Lex) Vernon joins us today to talk about how to speak as a total pro move, how to make the most of your time on stage and what it really takes to land a TEDx talk. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode106.

Items Discussed in this Episode:

  • Alexia breaks down the notion that we have to be super extroverted in order to speak on stage
  • Alexia shares her best tip to find your natural speaking style and use it for public speaking
  • You want to create for your audience the same feeling you have when speaking to your best friend
  • Alexia shares the difference between an good speaker, and a great speaker that people will remember in years from now
  • People can’t just feel lit up during your speech, to be truly effective you want your audience to walk away knowing what they need to do differently
  • Alexia and I discuss another big hang up: having a story that doesn’t seem ‘epic’ enough
  • People learn in lots of different ways, don’t force yourself to tell a story that isn’t ‘you’
  • Alexia talks about what we can do now to jump start our speaking abilities and confidence
  • When watching other speakers, make sure you’re just absorbing how they make the speech their own and not starting to take their speaking tactics and make them your own
  • If you want to make doing a TED talk a goal, Alexia shares the number one tip for working towards that
  • As a TEDx event organizer, Alexia lets us in on what she looks for in an application for a speaker

Top 3 Takeaways for this Episode:

  1. Speaking is about more than speaking, you want to light your audience up and have them walk away knowing what they want to do differently.
  2. Get over the story you have about speaking, you don’t have to be extroverted or super high energy. You can do you on stage and still rock it.
  3. TEDx talks aren’t about your message, they’re about an idea that’s worth spreading that’s new and never been heard. Your idea is the #1 thing organizers are going to look for.

Links for this Episode:

Lex’s Website

Spotlight Speakers Salon FB Group

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie_106.mp3
Category:general -- posted at: 2:00am EDT

Live events are the thing of nightmares and cold sweats for most of us, but Lori Kennedy has been running a successful event in the health space for the past four years. Lori’s going to share the need to know for any live event, what to plan for and how they can help you go pro in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode105.

Items Discussed in this Episode:

  • Hosting a live event can scare a lot of us, Lori shares what made her create her first live event
  • Lori shares what the numbers looked like for her first live event, including paid seats and tickets she gave away
  • Lori shares her number one tip for running a live event to save money
  • Every year of running her live event, Lori has added a new element to amp it up
  • Lori shares the number one thing to look at before deciding if you want to host a live event
  • Lori and I talk about the budget for running an event and the kind of budget items you should be watching out for
  • Marketing your live event is super important and printing can get expensive so you need to balance this cost accordingly
  • Mixing online and offline marketing is key for running a live event
  • Lori shares how hosting live events has helped her go pro in her business
  • People who have a message want to share it; so providing them a stage to do so can help you leverage yourself off of people who are more successful than you

Top 3 Takeaways for this Episode:

  1. Lori’s events have grown her biz and established her credibility. How can you add a live component to your current business to help you go pro?
  2. If you’re running a live event, sponsors can help you defray the big budgets involved.
  3. For any live event, you need online and offline marketing, and a healthy budget to make it work.

Links for this Episode:

Lori’s Website

Lori on FB

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie105.mp3
Category:general -- posted at: 2:00am EDT

Courses, programs, group coaching...all of these things are seen as the gold standard in the online world as they bring you passive income. Last week we talked about what launching a program looks like, but what happens when you actually run that course? Marie Poulin, the creator of Digital Strategy School joins us today to break down her journey from idea to launch to actually running the program. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode104.

 

Items Discussed in this Episode:

  • Marie shares how long it took to get from the idea of the digital strategy school to where she is today
  • Marie lets us in on the process she went through to develop her course
  • Marie used a beta group to test and tweak her course, this helped her make some unexpected changes based on feedback
  • When developing a new course, it doesn’t matter how ‘pro’ you are, you will always have to work through self doubt and the impostor complex; Marie shares how she did so
  • There’s no magical formula for creating a course, but surrounding yourself with supportive and knowledgeable people is key
  • Marie explains how she transitioned from one to one work to ‘one to many’ work
  • Because we are busy and have a lot going on, where should we start if we’re thinking of creating a group course?
  • Hiring the people that you know are going to help you get your course launched is super important, and this will look different for everyone based on their business
  • Marie shares some ‘Marie Secrets’ for making ourselves seem more pro
  • Being very consistent and confident with who you want to work with is key to going pro with your course
  • Clients need a routine and need to know what it is for success; but we are working with humans so having compassion and kindness is key
  • Living up to your financial obligations is a huge part of going pro, make sure you set expectations and are super clear about the financial commitments you set

Top 3 Takeaways for this Episode:

  1. Running a course and putting it out in the world may mean you need to do some mental work as all kinds of things can come up along the way.
  2. Get help. You shouldn’t go this alone. Talk to people who’ve done this before to find out what’s really involved before you commit.
  3. Running a course requires time and energy. If there’s a live component you need to show up and deliver your best.

Links for this Episode:

Digital Strategy School starting again this month!

Marie Poulin

Oki Doki

Episode #76 - Impostor Complex and How to Handle It with Tanya Geisler

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie104.mp3
Category:general -- posted at: 2:00am EDT

Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a real launch looks like, why you’re not likely going to have a 7-figure (or even a 6-figure) launch right away and gets real about the ins and outs of making a program like this happen. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode103.

Items Discussed in this Episode:

  • Racheal talks about how many times she has launched her signature program and what launching looked like the first few times versus now
  • Ignorance is bliss! If Racheal had known how intense her program would be, she probably wouldn’t have done it
  • It takes a lot more for a launch then just putting it up and hoping people will find you, it takes a lot of hustle on the front end to promote it
  • It’s really easy to hear about the 7 figure launches, but you need to look at the money they put into it to get those kind of numbers
  • Racheal shares her advice for keeping your launches super simple, especially if you’re just starting
  • Racheal shares the follow up process to her launch: getting feedback is the most important thing to keep using the same program over again
  • Once you know something is successful, you can upgrade your launch little by little
  • Racheal shares when and how she started to ‘go pro’ with her launches
  • Racheal cautions us not to do everything too far ahead of schedule, you need to be responsive to your launch and respond as people are going through it
  • It’s important to realize that you need to listen to feedback even if it’s hard, and you need to ask for the feedback even if you don’t want to hear it
  • We need to be constantly re-evaluating our programs and launches, our business will grow and change over time along with our audience and we may need to let things go or revamp them
  • Racheal gives her advice on how to deal with launch stress and work through it
  • Just because you’re putting out something new doesn’t mean you need to re invent the wheel, use your normal social media, blogging, etc. strategies to support your launch
  • You can only handle what you can handle, it’s okay to admit you bit off more than you can chew
  • Be brutally honest with yourself about where you actually are; it may be your first ‘big launch’ but only you know how much behind the scene work you’ve done before hand
  • You can’t rely on outsourcing everything to make something happen, it all comes back to you
  • Racheal shares that even though she has a team of 10 people, she could personally jump in and do any of the jobs so she feels in control of her launch
  • During a launch, each day could be different; you have to be flexible and respond to changes
  • Not everyone is an ‘early adopter’, they may be waiting to see the results of your launch before they jump in and join
  • Consistency is key: people don’t want to just hear from you when you’re ready to ask for money

Top 3 Takeaways for this Episode:

  1. Keep your launch simple, especially when you’re just starting out.
  2. Don’t expect someone else to “do” your launch for you. You can get the best help around, but you need to know what’s what. No one can care more than you do.
  3. Launch stress is real. Plan for it, prepare for it and you’ll save yourself in the process.

Links for this Episode:

Racheal’s website

Join the Fired Up and Focused Challenge

Fired Up and Focused Book

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie103_.mp3
Category:general -- posted at: 2:00am EDT

Systems are one of those things that feel so constricting, but when you have the right systems in place, you can grow your biz and flourish says my guest Sonaya Williams. If you don’t know Sonaya, you need to, she’s the brains behind the people, systems and tools in many big name businesses, and she’s one of the most strategic systems thinkers I know. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode102.

Items Discussed in this Episode:

  • Some of us love systems, and some of us feel they are constraining; but they are necessary for our business
  • Sonaya shares what she thinks the most important system is for growing our business
  • Getting started on systems can be overwhelming; Sonaya gives us advice on how to get started
  • Every business no matter where you are needs systems, but you need to upgrade them based on the upgraded experience you’re giving your client
  • Being able to step out of the systems and hand them off to someone else will allow you to build your business more
  • Hiring is scary! Sonaya gives us her number one tip to find the right person and get them working within the systems that we’ve created
  • It may seem faster at first to just do it yourself, but if you can hand it off you won’t get in the way of progress
  • Sonaya gives us advice on how to figure out what tools to use in your systems based on where you are in your business
  • Choosing a system should be personalized to you and your business: how much support you need, how user friendly it is, how cost effective it will be for how you use it, etc.
  • As a CEO, you shouldn’t be the one learning the ins and outs of the tool, it should be someone on your team when you grow to the level of hiring
  • Sonaya picks one thing that separates really good, solid businesses from the rest
  • Take an unplugged vacation or at least a day! If you have the right systems in place, your business will not fall apart

Top 3 Takeaways for this Episode:

  1. The follow up matters! It takes 8 to 12 follow ups to gain a new client. Create a system to follow up regularly and check in with these potential clients.
  2. Start with the simplest system. Getting them on paper and put into effect will start to create momentum in your business.
  3. You may outgrow your systems over time. We need to be constantly looking at and upgrading our systems as our business grows.

Links for this Episode:

Sonaya Williams Group

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie102.mp3
Category:general -- posted at: 2:00am EDT

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode101.

Items Discussed in this Episode:

  • There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that
  • So instead of selling, we wait for things to magically manifest in our business
  • There are ways to sell without being sleazy!
  • Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy!
  • You can sell and come from a place of real, genuine service, and I explain how
  • Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to serve the way you want to
  • If you’ve been honing your craft, why shouldn’t you be fairly paid for your gifts?
  • We can sell with soul and serve, you just have to make the choice and activate change

Links for this Episode:

No B.S. Marketing School VIP Offer

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie101.mp3
Category:general -- posted at: 2:00am EDT