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April 2016
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Syndication

If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with you about how you’re unlikely to make ALL the money while working an hour/day or frolicking on the beach. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode130.

Items Discussed in this Episode:

  • When it comes to earning a services based business, your revenue is one of your burning issues: you need it to grow the way you want to grow and serve your clients the way you want
  • There’s a lack of truth telling and a lot of claims out there about how people are earning the money they are in their business
  • I want to level with you: because we are all selling, we lose touch with being of service and with having a soul
  • I break down my 3 favorite mistakes, lies and myths with running a services-based business
  • You need a proven process and reputation to start earning passive income: I explain the why and how
  • The fastest path to cash will always be working with clients; you have to do the work
  • Results matter, people need to know you can deliver. Anyone who tells you that you can earn money in your sleep or from the beach are not giving you the truth
  • You can build a successful online business without an email list, I explain the why and how
  • The days of ‘follow these 5 steps to cash’ or ‘here’s how to get to 6 figures’ are over; it is irrelevant and nonsense (maybe it’s not over, but I’m o-v-e-r it)
  • If you are running a services-based business for the money, go get a 9 to 5; the best way to get the results and get paid is by playing to your strengths and by doing the work

Links for this Episode:

Heart & Hustle FREE Challenge (Starts 4/25)

Inside Scoop Episode 2

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group

Direct download: MMoxie130.mp3
Category:general -- posted at: 2:00am EDT

Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with our ads so you can use them in a way that’s productive and profitable. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode129.

Items Discussed in this Episode:

  • Kamila shares the number one mistake we tend to make with Facebook ads
  • When running an ad, you have to make sure it’s in line with your overall goal for your company
  • There’s a lot of things to have in place before actually running an ad, Kamila breaks it down for us
  • Kamila shares some of the reasons your ad may not be converting; it’s not just about having the ad
  • You can have a really high click-through rate, but it’s not actually converting. The goal is to gain clients, not to just have a high click-through rate
  • If you work with everything together: landing page, ads, your offer, your timing, etc. then you can get to the bottom of what’s working and what’s not
  • Kamila gives her power tip for getting the most out of our FB ad money
  • Find something that’s converting really well and use that until it stops working: Kamila explains why this is important
  • Kamila shares how and when to scale your ad campaign
  • Holding a webinar and then a launch is no longer enough, you have to have a concrete sequence to get the results you want and ads can help
  • Kamila explains how and why to not take it personally when things don’t go well with your ads
  • Kamila shares what the good times to run ads are depending on your business
  • Kamila shares what we should think about and what we should know before we outsource our FB ad management

[clickToTweet tweet="FB ads making you nuts? Listen to this - @kamilagornia @magspatterson break it all down -" quote="FB ads making you nuts? Listen to this - @kamilagornia @magspatterson break it all down -"]

Top 3 Takeaways from this Episode:

  1. Ads aren’t just about the ads. Get organized with an offer your audience wants and a landing page that converts. It’s easy to think FB ads are a ATM, when they only work if you’ve got everything else handled.
  2. Get ready to experiment. This is not a cookie cutter thing, every campaign, every offer, every business will perform differently. Be okay with failing and tweaking as you go.
  3. Before you decide you’re going to hand off FB ads, get super clear on what’s involved, why you should or shouldn’t do it. Also, remember, costs don’t include your ad budget!

Links for this Episode:

Kamila’s Site

Kamila’s FB Ads Course

Link to Free Scoop Insiders Facebook Group

Direct download: MMoxie129.mp3
Category:general -- posted at: 2:00am EDT

Have you ever looked at your Facebook page and thought, “what’s the point?”. You’re definitely not alone. In this episode Hibiscus Moon shares how she’s built an active and very engaged following on Facebook with some practical tips you won’t want to miss. Show notes with key points, takeaways, and links from this episode available at www.maggiepatterson.com/episode128.

Items Discussed in this Episode:

  • Hibiscus explains how she’s built such a great following on FB when it’s become so hard to do so
  • Treating FB like a conversation by giving personal answers to questions and comments is key
  • Using FB to sell all the time can turn people off, Hibiscus explains how to avoid this and why
  • Getting people to treat your page like a community is important, it will get people interacting with each other and show they’re with like-minded people
  • Hibiscus explains how to make the people on your page feel safe and not abandoned so they keep coming back
  • FB badges are new and can get you more users, Hibiscus shares how to earn them
  • How can you use your page to stay connected in a way that’s real and honest and not fake or has too much selling?
  • Hibiscus shares how often she posts and the basic content of her posts as a guideline
  • Using scheduled posts mixed in with real time posts is a good policy, Hibiscus shares how this has worked for her
  • Sharing others’ posts is helpful too, it can gain your page more traction
  • People want to see real, authentic, behind the scenes posts about what’s really going on
  • Hibiscus shares her favorite thing about Facebook and why we should invest the time in our FB page
  • Don’t find your favorite platform and then your audience, find your audience where they are hanging out and put the time in there

Top 3 Takeaways from this Episode:

  1. Are you making your Facebook page conversational or are you just publishing and pushing your message? Look at how you can make it more engaging and create a real conversation so people come back for more.
  2. Hibiscus posts multiple times per day with different types of content. So if you’re publishing twice a week and then wondering why you’re not hitting the mark, that may be the reason why.
  3. One thing that knocked my socks off about Hibiscus’ team is that they try to reply and engage with their tribe so they feel like it’s a safe place and they’re heard. What can you do to create this type of connection on your page?

Links for this Episode:

Hibiscus’ Site

Free Gift from Hibiscus

Hibiscus on Facebook

Link to Free Scoop Insiders Facebook Group

Direct download: MMoxie128.mp3
Category:general -- posted at: 2:00am EDT

Fasten your seatbelts friends. If you’ve been craving a dose of straight talk about what’s really happening in the online business world, coach Vasavi Kumar is serving it up today. And warning, she tells it like it is, and with no shortage of colorful language. (NSFW if you’ve got a 9 to 5, and this one is not friendly for those who cringe at an f-bomb, because they will be dropped!) Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode127.

Items Discussed in this Episode:

  • Vasavi shares the number one BS thing we are doing as female business owners and why we need to cut it out right now
  • As women, we are taught not to hustle or work too hard, but we should pride ourselves on being a beast in our business
  • We live in a society where we want what we want right now, but we don’t want to do the work it takes to get there
  • There is really no such thing as an overnight success, Vasavi shares how her business has been a 24/7 project for years and that’s why she got where she is
  • Vasavi shares where she has said ‘no’ to potential clients and why taking someone that’s not a good fit for you on is detrimental to your business
  • We are constantly looking to buy courses and coaches but not implement half of what we’re learning
  • Vasavi shares her parents’ immigration story and how it has impacted her way of doing business and hustling
  • How can we be smart and not fall into the false marketing tactics and be authentic in our business? Vasavi gives us her advice
  • Vasavi shares the craziest thing she sees happening online with female business owners and what we can do to stop it
  • Stop trying to be the mini version of someone else, be yourself
  • Most people are running a services based business, that doesn’t have to be a dirty secret, offering 1:1 services is what most of us are doing and that’s ok
  • If the only goal you have is a money goal, you may end up going back to the drawing board. Money should be an external motivator. Vasavi explains

Top 3 Takeaways from this Episode:

  1. Sometimes you just gotta hustle and grace isn’t going to happen. That’s totally okay, don’t apologize for committing to making it happen.
  2. The time honored advice of be yourself is always a good place to start. Show up and do you. Don’t be a cheap imitation.
  3. If it’s all about the money, you’re going to run out of steam. You need to have other goals beyond making bank or you’ll lose your soul (and maybe your sanity) in the process.

Links for this Episode:

Vasavi’s site

Rent Vasavi’s Brain

Link to Free Scoop Insiders Facebook Group

Direct download: MMoxie127.mp3
Category:general -- posted at: 2:00am EDT

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