Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

New year...now what? In today’s episode we’re going to talk about what a new year really means in your business, and how to get reset.

In the spirit of what’s working now, I’ll share what’s coming with me into 2016, what needs to go, and some of my fave ways to get reset for something new. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode117.

Items Discussed in this Episode:

  • Give yourself room and space to be okay with not everything changing immediately just because it’s a new year
  • I talk about thinking of each day as your fresh start instead of the entire year, not everything will go according to plan!
  • I share with you how I do my planning each year and why it works for me
  • I give examples of how things are constantly changing for me every 90 days, including pulling things off my dream list onto my to do list
  • A plan is really important but can lead to planning paralysis: I explain what this is and how it holds us back in our business
  • Make sure you do the math with your planning: it’s easy to thinking you have to do something but if the math doesn’t work out to make you a good profit, it’s probably not worth it
  • Know what is possible and set your goals on real numbers, as you probably won’t be ‘the different’ one
  • I share my personal plan for 2016 and how I’m getting there
  • Set your desired feeling for 2016; mine was space for 2015 and I share what that meant for me. I also share my new desire for 2016 and why
  • I’m also sharing what’s in store for my business in 2016 and what’s happening to The Marketing Moxie Show

Top 3 Strategies for resetting in 2016:

  1. Take the pressure off! A new year doesn’t mean everything will automatically fall into place. It’s about the small gains you make along the way.
  2. Ditch the full year planning. I do 2 part planning: the overview (things like vacations, launches, etc) and then 90 day plans and goals.
  3. Stop over planning! You learn by planning, not by doing. Don’t plan yourself right out of what you’re doing.

Links for this Episode:

http://www.rachealcook.com/big-goals-for-2016/

Ep 107 Talking About the 12 Week Year - http://maggiepatterson.com/episode107/

Neuyear Wall Calendar

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie117.mp3
Category:general -- posted at: 2:00am EDT

What’s working now continues as we dive into a specific tactic that’s helped Jules Taggart do less outbound marketing and increase the percentage of referrals and repeat clients. If you run a services-based business, you’ll want to listen to what Jules is doing and get these ideas into action. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode116.

Items Discussed in this Episode:

  • Jules shares how and why she has spent more time this year marketing to current and past clients and people in her inner circle instead of mass marketing
  • Jules explains how she keeps touching base with clients without feeling pushy
  • Jules shares her 4 steps she uses to market each client individually according to their needs
  • Sending your potential clients information pertinent to them lets them know you’re thinking about them whether or not you decide to work together
  • Once she’s wrapped up a client, Jules explains what she does to continue nurturing that relationship
  • Once you’re done working with someone, anticipating what’s next for them and how you can help them further is key to continuing your relationship
  • Playing the long game in sales is how Jules has shifted her marketing and kept clients coming back
  • Jules' tip for scheduling the follow up so you don’t keep putting it off or miss it
  • Jules shares some of her results from focusing her marketing in this way over the past year
  • Asking for referrals is key, and doing it in the right way is super important
  • Jules explains how doing less marketing is okay, it’s more important to be doing the things you want to do

Top 3 Takeaways for this Episode:

  1. Be of value and understand your sale cycle. Be very strategic about when you touch people and how you do it. If you have a longer sales cycle, you may need to get creative!
  2. I’m very passionate about the thank you note: a hand written, thoughtful note speaks volumes. It’s way more personal than an email and will set you apart.
  3. If you want to have repeat clients continue to come back to you, you need to be anticipating their needs. Don’t just follow up with ‘do you need something else?’ Instead, offer help with something specific you know they have coming up. Do this with real acts of service in mind and not in a pushy, ‘sales-ey’ way

Links for this Episode:

julestaggart.com

Episode 109

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie116.mp3
Category:general -- posted at: 9:24am EDT

If you run a services-based business you may have had the experience of offering free consults that turn into an exercise in frustration as you’re not closing any clients. Coach Cailen Asher shares the tweaks she made to her consult process to help deliver more value and sign on more clients in today’s show. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode115.

Items Discussed in this Episode:

  • Cailen shares what she’s been doing to close more free consult conversations into actual business
  • It’s okay to share your format and expectations with your free consult client at the beginning of your call
  • The key is to listen: really hear what they need from you without thinking about whether they’ll hire you or not
  • Once you’ve listened, offer 1 piece of valuable advice that they can implement right away and will give them a taste of working with you
  • Cailen walks us through her system for pre-qualifying clients before they get on the call
  • Use your pre-screen form as a starting point for your call with them, come to the table with some ideas on how you’ll be able to help them
  • Make sure you send a reminder for the consultation; it’s an easy thing to forget
  • Following up is key, just because you don’t land the booking on the call doesn’t mean the answer is no
  • Sometimes the answer is no only because the client feels pushed into it on the call; you have to balance that with being confident in your value
  • Deliver your price with confidence and then stop talking, don’t over explain or give a bunch of options
  • Cailen shares the results she’s experienced since implementing a defined way to approach her free consults
  • When you start feeling more confident about your consultations, you will enjoy them more and bring a more positive energy to the call which will ultimately result in more ‘yes’

Top 3 Takeaways for this Episode:

  1. Prequalify people before you book them for a consult. Make sure prospects are a good fit with you and how you do things.
  2. Have a structure for your consult so they know exactly what to expect and you can maximize your time together.
  3. When it’s time to make the offer, find a way to do it confidently and so it meets everyone’s needs.

Links for this Episode:

Cailen’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie115.mp3
Category:general -- posted at: 7:51am EDT

Have you ever had the stressful experience of breaking your Wordpress website? Or needing to call someone to make small changes? Or worst yet, your small business doesn’t really have a site because it’s just too complicated? If you’ve experienced any of this, you’ll want to listen to this episode with Connie Holen and get the scoop on Squarespace as an option for getting your business online. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode114.

Items Discussed in this Episode:

  • Connie explains why Squarespace is a good idea for a lot of businesses versus wordpress
  • Connie started in Wordpress and she shares why it fell apart for her and made her want to find something different
  • When you get into Wordpress, you’re not just dealing with Wordpress itself: it can be overwhelming and nerve-wracking when you add in the plugins, security, hosting, etc.
  • If you own a small business and you just don’t have the time to learn the tech side of things, Connie shares why Squarespace will be much easier for you to get started with
  • To not have to wait to contact a developer to make changes and make them in ‘real time’ instead is so beneficial for your business
  • Squarespace has it’s limitations, but for your average small business it does what you need it to do
  • Connie shares the benefits and results you may end up with in the long run by deciding to use Squarespace
  • Most small business owners wish they had more time, and you’ll save lots of of it with Squarespace
  • Your website should be ever evolving and changing, and Squarespace will help you do this as you go versus waiting for perfection
  • It’s surprising how many big, well-known brands are now running on Squarespace and how much you can do with it

Top 3 Takeaways for this Episode:

  1. Wordpress isn’t the only game in town. If you’re struggling with your website, Squarespace may be a viable option. Check out how it maybe able to help you get going online.
  2. If you’re stuck on having a Wordpress site, carefully look at why you want one. List out the pros/cons and you may find that Squarespace is a good options for you - with way less stress.
  3. Are you a small biz with no time to spare? Especially for a local small business or the non-tech savvy, Squarespace makes the tech part simple.

Links for this Episode:

Connie’s site

Connie’s flow chart to help you decide if Squarespace is right for you

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie114.mp3
Category:general -- posted at: 2:00am EDT

Does social media make you want to tear your hair out? Or do you feel like it’s cold and pointless? You’re going to love what Lara Eastburn shares with us today as part of the what’s working now series as Lara puts the heart back in social and puts how we market in perspective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode113.

Items Discussed in this Episode:

  • Lara explains how she’s not ‘just another social media person’  and how she tries to work with people like her
  • For those of us with small businesses, social media is scary because we forget to ‘speak human’ and not worry about all the statistics
  • Marketing happens everywhere! We’ve moved it to the online world for our businesses, but it should feel the same as marketing ‘live’
  • When it comes to social media, we tend to put on our ‘virtual business suits’ and take our personality out of it
  • If we can recognize that everything we do is already ‘social’, you don’t have to think of social media as something extra, it’s just woven into what we already do
  • Lara gives us advice on where to start with your social media
  • If you can put yourself mentally in a ‘cocktail party’, it takes the pressure off of how to create your social media content
  • It’s hard to really hear ‘it’s okay to just be who you are’; Lara explains why it’s so important
  • Lara shares her results from practicing what she preaches
  • Lara explains how to start building a kind of ‘yellow brick road’ for our clients through our social media

Top 3 Takeaways for this Episode:

  1. Are you speaking “human” on social media or does it feel a bit robotic? Loosen up. Be yourself and stop trying so hard.
  2. Everything we do is social, so when we show up on social media it’s just an extension of that. Lose the virtual business suit and let your freak flag fly.
  3. Do you have a yellow brick road to move people from getting to know you on social to wanting to learn more? Get intentional about how you’re using social to help that happen.

Links for this Episode:

Lara’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie113.mp3
Category:general -- posted at: 2:00am EDT

Do you want to incorporate giving back into your business plan, but aren’t sure where to start? Or how to do it without seeming like you’re over the top or only doing it as a marketing ploy?  Meg Clarke from Clapping Dog Media shares exactly how she does it in her business and how it’s been instrumental in her success. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode112.

Items Discussed in this Episode:

  • Meg shares how she’s baked giving back right into her business model
  • Before Meg actually started her business, she used the sites she built for free for organizations she’s really passionate about to build her portfolio
  • Meg shares what she did this summer to give back and how amazing the experience was
  • Meg explains how she uses micro lending to help the women of Uganda who make beautiful jewelry
  • Meg shares her number one tip for making giving back part of her model
  • We talk about how to present your charity work without feeling awkward or ‘braggy’ about it
  • Meg didn’t set out to give to get something in return, but there has been a measurable impact on her business over the last year
  • We want to do business with people we like, so when you see someone doing something you admire and appreciate, it makes you want to work with them
  • Giving back can humanize us to our audience, and Meg shares how what you get back is so much bigger than what you give

Top 3 Takeaways for this Episode:

  1. If you want to give back it doesn’t have to be in money, it can be in time or in kind services. Get creative.
  2. Pick something you feel connected with and strongly about - not just what everyone else out there is picking.
  3. You get to choose how and when you give back, so create a plan and make it part of how you operate.

Links for this Episode:

Meg’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie112.mp3
Category:general -- posted at: 2:00am EDT

Today we’re talking about the thing that likely strikes fear into your work-from-home heart - networking. You know, the kind that involves putting on pants and leaving your house. Mallie from the Systems Scientist breaks it all down for us and shares her results in today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode111.

Items Discussed in this Episode:

  • Mallie shares what she’s been doing using in person networking and how she worked herself up to doing it
  • Mallie is all about systems, so she shares what system she uses for managing her in person networking
  • Scheduling time after an event for follow up is really important
  • Finding your niche for in person events is as important as finding your niche online; if you just go to any entrepreneur event, it might not be the type of people you would work with. Mallie explains how she did her research
  • Mallie shares the results she’s seen since she started in person networking
  • Connecting the dots between your online clients and your in person clients is a benefit you might not think will happen, but it can
  • Don’t be afraid of your local people, running an online business doesn’t mean you just have to work online
  • Mallie explains how meeting someone in person speeds up that ‘know, like, trust’ factor
  • If there’s not any local events near you, maybe think about creating one! Mallie used this to create a group that never even met in person and still got her a new client

[clickToTweet tweet=" Networking in person to score more clients with @mallierydzik and @magspatterson. #podcast" quote=" Networking in person to score more clients with @mallierydzik and @magspatterson. #podcast"]

Top 3 Takeaways for this Episode:

  1. Running an online business doesn’t mean you need to hide out online. You can find local clients. What’s one thing you can do now to connect locally?
  2. Research some local events and pick one to attend in the next month. I promise it won’t kill you.
    If you’re struggling to get your business off the ground nothing works faster than building 1:1 relationships. How would in-person networking help you grow faster?

Links for this Episode:

Mallie’s Site - Systems Scientist

Meetup.com

Fizzle.co Community

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie111.mp3
Category:general -- posted at: 2:00am EDT

Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a personal finance expert and brand ambassador shares her secrets to getting out there with live events and media opportunities. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode110.

 

Items Discussed in this Episode:

  • Danetha shares what her business has looked like as far as networking over the last year
  • Live events have taught Danetha a lot about her business, not feeling alone, and tweaking her offerings to better serve her community
  • Danetha talks about some of the high profile interviews she’s been able to land and how she made it happen
  • Media interviews don’t just happen by other people magically appearing, you have to do the work that goes into it
  • If you actually do your homework before you pitch, you stand out right away
  • Danetha shares her number one tip for how to start to use live events and interviews to get yourself out there
  • Always come at your pitch with a mindset of service, not of self-promotion
  • Danetha talks about how staying in touch, not necessarily to always pitch yourself, can nurture your working relationship
  • Danetha shares her results so far and how doing media and live events has impacted her business
  • Most of the opportunities that have come about for Danetha through live events and interviews are things she would have never thought of doing in her business otherwise

Top 3 Takeaways for this Episode:

  1. Being seen isn’t going to magically happen. How can you put yourself out there? Go to an event? Pitch the media? It’s not about being discovered.
  2. Lose the worries about putting yourself out there. Focus on how you can be of service instead and the rest will follow.
  3. Stay open. You never know what opportunities may land if you’re out there and people have different needs. Danetha shared some good examples of money maker that came her way from connecting with the right people.

Links for this Episode:

Danetha’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie110.mp3
Category:general -- posted at: 2:00am EDT

We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and shares exactly how that’s impacting her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode109.

Items Discussed in this Episode:

  • Breanne explains her unique business model and how she loves to run her business
  • Breanne shares what she has learned about not just referrals, but introductions specifically
  • We talk about the difference between introductions and referrals, and Breanne explains which one has been more beneficial to her business
  • The education process can be really challenging, Breanne shares how it’s a big part of her business to educate her clients on how to refer someone to her
  • Making an introduction is a lot less pressure than making a referral, Breanne explains why
  • We talk about what an indirect introduction is and how it can gain you some of your best clients
  • We try to do the things we’re ‘told to do’ in our business, but it’s not necessarily what we want to be doing. Breanne shares how it’s been freeing to follow how she really wants to build her business
  • Don’t be afraid to start deep and then go wider, don’t scale until you’re ready! Breanne shares her three ‘R’s and how they have grown her client base naturally
  • Breanne gives advice on how to ask for a connection and not feel weird about it
  • Breanne adds an ‘ask’ in a couple of her onboarding and offboarding emails, she explains why
  • Breanne shares how to make the ‘ask’ for an introduction about the client she’s asking and not about herself
  • If you want your clients to make connections for you, you have to teach them how to do it. Breanne shares how she’s done this for her clients
  • The more work you do for your clients in the referral process, the more likely they are to help you out!

Top 3 Takeaways for this Episode:

  1. Do you find yourself with referrals that are a bit off? It’s up to you to educate your clients on the types of people you’re looking for and and how you can help them.
  2. If you find asking for referrals hard, try asking for introductions instead. Breanne’s system offers a simple way to widen your circle and meet the perfect for you clients.
  3. Remember, you need to position this as a win/win and not you turning around and asking clients for something. Timing is everything!

Links for this Episode:

Breanne’s Site

mynameisbreanne.com/refer

Streak CRM Plugin for Google

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie109.mp3
Category:general -- posted at: 6:24am EDT

One of my fave video pros, Holly G joins us today to talk about Periscope.  She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the what’s working now series. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode108.

Items Discussed in this Episode:

  • Holly gives us the rundown of what Periscope is and what we can use it for in our business
  • Holly shares how she’s really using Periscope to add value to her business
  • We talk about how to actually make time to periscope in your business
  • Holly shares what she learned over her first month of using Periscope strategically and the results for her business
  • Using Periscope can increase your following on all other social media platforms, Holly shares her personal results
  • Before you decide to just hop on Periscope, you need to make sure ‘your tribe’ is actually hanging out there
  • Get yourself and your strategy business ready, you need to prep and plan out your scopes to make them impactful
  • Be flexible with your planning: make sure people can ask questions and give feedback since that is the great part about this platform
  • Holly goes over the essential equipment for Periscope
  • If you think you are ready to jump into Periscope, Holly urges you to really know your ‘why’
  • Holly reminds us to keep it classy, remember you are using this for your business!

Top 3 Takeaways for this Episode:

  1. Periscope is there to enhance what you’re already doing. If you don’t have your business set up yet, hopping into a platform like periscope and expecting it to skyrocket your success is totally unrealistic.
  2. Make sure that you really know why you are using Periscope. Understand your purpose and plan, be very clear about your expectations. Test and correct as you go.
  3. Before you Periscope, get prepared! Make sure you have the right equipment: phone, tripod, etc. And make sure you are clear and have a plan, it will make all the difference.

Links for this Episode:

Follow Holly on Periscope

Holly G Studios

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie108.mp3
Category:general -- posted at: 2:00am EDT

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