You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98.
Items Discussed in this Episode:
- Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves
- To simplify your page and make it really consistent, use no more than 3 fonts
- Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy
- If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page
- Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of sticking to their brand
- Amanda explains the importance of putting the emphasis on your purchase button
- It is possible to create a unique, pro looking sales page on your own, Amanda explains how
- There is software you can use to make creating a sales page easier and a lot less stressful; there’s no reason to start from scratch
- When you do your own sales page, keep it simple, the fancier you try to get, the more of a mess it can end up looking like
- Amanda shares the top 2 things she wishes people knew about their sales page
- Amanda shares her best design secret for selling more on your sales page
- For those of us still needing to DIY our sales pages, Amanda is sharing more about her irresistible sales pages program
Top 3 Takeaways for this Episode:
- Don’t make your sales page too busy. We have a temptation to put everything in it the client needs to know, and it can get full very quickly.
- If you’re going to do your own sales page, use a template from optimizepress. You can customize it to make it your own, but it will still have structure.
- Make your sales page tangible. You need something on the page to anchor it to give people a sneak peek of what they’re getting, this can help remove doubt.
Links for this Episode:
Irresistible Sales Pages
Sign Up Now for Orientation Week
Adobe Color Wheel
Link to Free Marketing Moxie Facebook Group