Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

If you’re launching anything in 2015, you’ll want to listen to this episode where our guest Courtney Johnston walks us through the must-have elements of our launch copy - most of which is so easy to overlook, including all those must-send emails. Show notes with key points, takeaways and links for this episode available at

Items Discussed in this Episode:

  • Courtney explains what we should do to plan in advance for our launch copy and not do it all at the last minute
  • The three pieces of launch copy you must nail no matter how complicated or simple your launch
  • Why your ‘cart closing’ email may be the most important one you write
  • Courtney’s best tips for getting your message clear before your launch
  • It’s okay to name a specific goal or result your client will achieve by using your program
  • The most effective and important types of emails you should have covered off during your launch

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Top 3 Takeaways for this Episode:

  1. Have a launch plan. Figure out ALL of the pieces of copy you need well in advance so you can be smart and strategic.
  2. Understand that communicating with your list is critical during a launch and that you’ll have 7 different types of emails going to them during this time.
  3. Be very clear on the outcome of result of what you’re offering. That’s the #1 thing people want to know.

Links for this Episode:

Courtney’s Launch Copy Planning Kit

Link to Free Marketing Moxie Facebook Group

Direct download: MM53.mp3
Category:general -- posted at: 2:00am EST