The Marketing Moxie Podcast

New year...now what? In today’s episode we’re going to talk about what a new year really means in your business, and how to get reset.

In the spirit of what’s working now, I’ll share what’s coming with me into 2016, what needs to go, and some of my fave ways to get reset for something new. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode117.

Items Discussed in this Episode:

  • Give yourself room and space to be okay with not everything changing immediately just because it’s a new year
  • I talk about thinking of each day as your fresh start instead of the entire year, not everything will go according to plan!
  • I share with you how I do my planning each year and why it works for me
  • I give examples of how things are constantly changing for me every 90 days, including pulling things off my dream list onto my to do list
  • A plan is really important but can lead to planning paralysis: I explain what this is and how it holds us back in our business
  • Make sure you do the math with your planning: it’s easy to thinking you have to do something but if the math doesn’t work out to make you a good profit, it’s probably not worth it
  • Know what is possible and set your goals on real numbers, as you probably won’t be ‘the different’ one
  • I share my personal plan for 2016 and how I’m getting there
  • Set your desired feeling for 2016; mine was space for 2015 and I share what that meant for me. I also share my new desire for 2016 and why
  • I’m also sharing what’s in store for my business in 2016 and what’s happening to The Marketing Moxie Show

Top 3 Strategies for resetting in 2016:

  1. Take the pressure off! A new year doesn’t mean everything will automatically fall into place. It’s about the small gains you make along the way.
  2. Ditch the full year planning. I do 2 part planning: the overview (things like vacations, launches, etc) and then 90 day plans and goals.
  3. Stop over planning! You learn by planning, not by doing. Don’t plan yourself right out of what you’re doing.

Links for this Episode:

http://www.rachealcook.com/big-goals-for-2016/

Ep 107 Talking About the 12 Week Year - http://maggiepatterson.com/episode107/

Neuyear Wall Calendar

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie117.mp3
Category:general -- posted at: 2:00am EST

What’s working now continues as we dive into a specific tactic that’s helped Jules Taggart do less outbound marketing and increase the percentage of referrals and repeat clients. If you run a services-based business, you’ll want to listen to what Jules is doing and get these ideas into action. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode116.

Items Discussed in this Episode:

  • Jules shares how and why she has spent more time this year marketing to current and past clients and people in her inner circle instead of mass marketing
  • Jules explains how she keeps touching base with clients without feeling pushy
  • Jules shares her 4 steps she uses to market each client individually according to their needs
  • Sending your potential clients information pertinent to them lets them know you’re thinking about them whether or not you decide to work together
  • Once she’s wrapped up a client, Jules explains what she does to continue nurturing that relationship
  • Once you’re done working with someone, anticipating what’s next for them and how you can help them further is key to continuing your relationship
  • Playing the long game in sales is how Jules has shifted her marketing and kept clients coming back
  • Jules' tip for scheduling the follow up so you don’t keep putting it off or miss it
  • Jules shares some of her results from focusing her marketing in this way over the past year
  • Asking for referrals is key, and doing it in the right way is super important
  • Jules explains how doing less marketing is okay, it’s more important to be doing the things you want to do

Top 3 Takeaways for this Episode:

  1. Be of value and understand your sale cycle. Be very strategic about when you touch people and how you do it. If you have a longer sales cycle, you may need to get creative!
  2. I’m very passionate about the thank you note: a hand written, thoughtful note speaks volumes. It’s way more personal than an email and will set you apart.
  3. If you want to have repeat clients continue to come back to you, you need to be anticipating their needs. Don’t just follow up with ‘do you need something else?’ Instead, offer help with something specific you know they have coming up. Do this with real acts of service in mind and not in a pushy, ‘sales-ey’ way

Links for this Episode:

julestaggart.com

Episode 109

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie116.mp3
Category:general -- posted at: 9:24am EST

If you run a services-based business you may have had the experience of offering free consults that turn into an exercise in frustration as you’re not closing any clients. Coach Cailen Asher shares the tweaks she made to her consult process to help deliver more value and sign on more clients in today’s show. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode115.

Items Discussed in this Episode:

  • Cailen shares what she’s been doing to close more free consult conversations into actual business
  • It’s okay to share your format and expectations with your free consult client at the beginning of your call
  • The key is to listen: really hear what they need from you without thinking about whether they’ll hire you or not
  • Once you’ve listened, offer 1 piece of valuable advice that they can implement right away and will give them a taste of working with you
  • Cailen walks us through her system for pre-qualifying clients before they get on the call
  • Use your pre-screen form as a starting point for your call with them, come to the table with some ideas on how you’ll be able to help them
  • Make sure you send a reminder for the consultation; it’s an easy thing to forget
  • Following up is key, just because you don’t land the booking on the call doesn’t mean the answer is no
  • Sometimes the answer is no only because the client feels pushed into it on the call; you have to balance that with being confident in your value
  • Deliver your price with confidence and then stop talking, don’t over explain or give a bunch of options
  • Cailen shares the results she’s experienced since implementing a defined way to approach her free consults
  • When you start feeling more confident about your consultations, you will enjoy them more and bring a more positive energy to the call which will ultimately result in more ‘yes’

Top 3 Takeaways for this Episode:

  1. Prequalify people before you book them for a consult. Make sure prospects are a good fit with you and how you do things.
  2. Have a structure for your consult so they know exactly what to expect and you can maximize your time together.
  3. When it’s time to make the offer, find a way to do it confidently and so it meets everyone’s needs.

Links for this Episode:

Cailen’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie115.mp3
Category:general -- posted at: 7:51am EST

Have you ever had the stressful experience of breaking your Wordpress website? Or needing to call someone to make small changes? Or worst yet, your small business doesn’t really have a site because it’s just too complicated? If you’ve experienced any of this, you’ll want to listen to this episode with Connie Holen and get the scoop on Squarespace as an option for getting your business online. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode114.

Items Discussed in this Episode:

  • Connie explains why Squarespace is a good idea for a lot of businesses versus wordpress
  • Connie started in Wordpress and she shares why it fell apart for her and made her want to find something different
  • When you get into Wordpress, you’re not just dealing with Wordpress itself: it can be overwhelming and nerve-wracking when you add in the plugins, security, hosting, etc.
  • If you own a small business and you just don’t have the time to learn the tech side of things, Connie shares why Squarespace will be much easier for you to get started with
  • To not have to wait to contact a developer to make changes and make them in ‘real time’ instead is so beneficial for your business
  • Squarespace has it’s limitations, but for your average small business it does what you need it to do
  • Connie shares the benefits and results you may end up with in the long run by deciding to use Squarespace
  • Most small business owners wish they had more time, and you’ll save lots of of it with Squarespace
  • Your website should be ever evolving and changing, and Squarespace will help you do this as you go versus waiting for perfection
  • It’s surprising how many big, well-known brands are now running on Squarespace and how much you can do with it

Top 3 Takeaways for this Episode:

  1. Wordpress isn’t the only game in town. If you’re struggling with your website, Squarespace may be a viable option. Check out how it maybe able to help you get going online.
  2. If you’re stuck on having a Wordpress site, carefully look at why you want one. List out the pros/cons and you may find that Squarespace is a good options for you - with way less stress.
  3. Are you a small biz with no time to spare? Especially for a local small business or the non-tech savvy, Squarespace makes the tech part simple.

Links for this Episode:

Connie’s site

Connie’s flow chart to help you decide if Squarespace is right for you

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie114.mp3
Category:general -- posted at: 2:00am EST

Does social media make you want to tear your hair out? Or do you feel like it’s cold and pointless? You’re going to love what Lara Eastburn shares with us today as part of the what’s working now series as Lara puts the heart back in social and puts how we market in perspective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode113.

Items Discussed in this Episode:

  • Lara explains how she’s not ‘just another social media person’  and how she tries to work with people like her
  • For those of us with small businesses, social media is scary because we forget to ‘speak human’ and not worry about all the statistics
  • Marketing happens everywhere! We’ve moved it to the online world for our businesses, but it should feel the same as marketing ‘live’
  • When it comes to social media, we tend to put on our ‘virtual business suits’ and take our personality out of it
  • If we can recognize that everything we do is already ‘social’, you don’t have to think of social media as something extra, it’s just woven into what we already do
  • Lara gives us advice on where to start with your social media
  • If you can put yourself mentally in a ‘cocktail party’, it takes the pressure off of how to create your social media content
  • It’s hard to really hear ‘it’s okay to just be who you are’; Lara explains why it’s so important
  • Lara shares her results from practicing what she preaches
  • Lara explains how to start building a kind of ‘yellow brick road’ for our clients through our social media

Top 3 Takeaways for this Episode:

  1. Are you speaking “human” on social media or does it feel a bit robotic? Loosen up. Be yourself and stop trying so hard.
  2. Everything we do is social, so when we show up on social media it’s just an extension of that. Lose the virtual business suit and let your freak flag fly.
  3. Do you have a yellow brick road to move people from getting to know you on social to wanting to learn more? Get intentional about how you’re using social to help that happen.

Links for this Episode:

Lara’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie113.mp3
Category:general -- posted at: 2:00am EST

Do you want to incorporate giving back into your business plan, but aren’t sure where to start? Or how to do it without seeming like you’re over the top or only doing it as a marketing ploy?  Meg Clarke from Clapping Dog Media shares exactly how she does it in her business and how it’s been instrumental in her success. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode112.

Items Discussed in this Episode:

  • Meg shares how she’s baked giving back right into her business model
  • Before Meg actually started her business, she used the sites she built for free for organizations she’s really passionate about to build her portfolio
  • Meg shares what she did this summer to give back and how amazing the experience was
  • Meg explains how she uses micro lending to help the women of Uganda who make beautiful jewelry
  • Meg shares her number one tip for making giving back part of her model
  • We talk about how to present your charity work without feeling awkward or ‘braggy’ about it
  • Meg didn’t set out to give to get something in return, but there has been a measurable impact on her business over the last year
  • We want to do business with people we like, so when you see someone doing something you admire and appreciate, it makes you want to work with them
  • Giving back can humanize us to our audience, and Meg shares how what you get back is so much bigger than what you give

Top 3 Takeaways for this Episode:

  1. If you want to give back it doesn’t have to be in money, it can be in time or in kind services. Get creative.
  2. Pick something you feel connected with and strongly about - not just what everyone else out there is picking.
  3. You get to choose how and when you give back, so create a plan and make it part of how you operate.

Links for this Episode:

Meg’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie112.mp3
Category:general -- posted at: 2:00am EST

Today we’re talking about the thing that likely strikes fear into your work-from-home heart - networking. You know, the kind that involves putting on pants and leaving your house. Mallie from the Systems Scientist breaks it all down for us and shares her results in today’s episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode111.

Items Discussed in this Episode:

  • Mallie shares what she’s been doing using in person networking and how she worked herself up to doing it
  • Mallie is all about systems, so she shares what system she uses for managing her in person networking
  • Scheduling time after an event for follow up is really important
  • Finding your niche for in person events is as important as finding your niche online; if you just go to any entrepreneur event, it might not be the type of people you would work with. Mallie explains how she did her research
  • Mallie shares the results she’s seen since she started in person networking
  • Connecting the dots between your online clients and your in person clients is a benefit you might not think will happen, but it can
  • Don’t be afraid of your local people, running an online business doesn’t mean you just have to work online
  • Mallie explains how meeting someone in person speeds up that ‘know, like, trust’ factor
  • If there’s not any local events near you, maybe think about creating one! Mallie used this to create a group that never even met in person and still got her a new client

[clickToTweet tweet=" Networking in person to score more clients with @mallierydzik and @magspatterson. #podcast" quote=" Networking in person to score more clients with @mallierydzik and @magspatterson. #podcast"]

Top 3 Takeaways for this Episode:

  1. Running an online business doesn’t mean you need to hide out online. You can find local clients. What’s one thing you can do now to connect locally?
  2. Research some local events and pick one to attend in the next month. I promise it won’t kill you.
    If you’re struggling to get your business off the ground nothing works faster than building 1:1 relationships. How would in-person networking help you grow faster?

Links for this Episode:

Mallie’s Site - Systems Scientist

Meetup.com

Fizzle.co Community

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie111.mp3
Category:general -- posted at: 2:00am EST

Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a personal finance expert and brand ambassador shares her secrets to getting out there with live events and media opportunities. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode110.

 

Items Discussed in this Episode:

  • Danetha shares what her business has looked like as far as networking over the last year
  • Live events have taught Danetha a lot about her business, not feeling alone, and tweaking her offerings to better serve her community
  • Danetha talks about some of the high profile interviews she’s been able to land and how she made it happen
  • Media interviews don’t just happen by other people magically appearing, you have to do the work that goes into it
  • If you actually do your homework before you pitch, you stand out right away
  • Danetha shares her number one tip for how to start to use live events and interviews to get yourself out there
  • Always come at your pitch with a mindset of service, not of self-promotion
  • Danetha talks about how staying in touch, not necessarily to always pitch yourself, can nurture your working relationship
  • Danetha shares her results so far and how doing media and live events has impacted her business
  • Most of the opportunities that have come about for Danetha through live events and interviews are things she would have never thought of doing in her business otherwise

Top 3 Takeaways for this Episode:

  1. Being seen isn’t going to magically happen. How can you put yourself out there? Go to an event? Pitch the media? It’s not about being discovered.
  2. Lose the worries about putting yourself out there. Focus on how you can be of service instead and the rest will follow.
  3. Stay open. You never know what opportunities may land if you’re out there and people have different needs. Danetha shared some good examples of money maker that came her way from connecting with the right people.

Links for this Episode:

Danetha’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie110.mp3
Category:general -- posted at: 2:00am EST

We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and shares exactly how that’s impacting her business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode109.

Items Discussed in this Episode:

  • Breanne explains her unique business model and how she loves to run her business
  • Breanne shares what she has learned about not just referrals, but introductions specifically
  • We talk about the difference between introductions and referrals, and Breanne explains which one has been more beneficial to her business
  • The education process can be really challenging, Breanne shares how it’s a big part of her business to educate her clients on how to refer someone to her
  • Making an introduction is a lot less pressure than making a referral, Breanne explains why
  • We talk about what an indirect introduction is and how it can gain you some of your best clients
  • We try to do the things we’re ‘told to do’ in our business, but it’s not necessarily what we want to be doing. Breanne shares how it’s been freeing to follow how she really wants to build her business
  • Don’t be afraid to start deep and then go wider, don’t scale until you’re ready! Breanne shares her three ‘R’s and how they have grown her client base naturally
  • Breanne gives advice on how to ask for a connection and not feel weird about it
  • Breanne adds an ‘ask’ in a couple of her onboarding and offboarding emails, she explains why
  • Breanne shares how to make the ‘ask’ for an introduction about the client she’s asking and not about herself
  • If you want your clients to make connections for you, you have to teach them how to do it. Breanne shares how she’s done this for her clients
  • The more work you do for your clients in the referral process, the more likely they are to help you out!

Top 3 Takeaways for this Episode:

  1. Do you find yourself with referrals that are a bit off? It’s up to you to educate your clients on the types of people you’re looking for and and how you can help them.
  2. If you find asking for referrals hard, try asking for introductions instead. Breanne’s system offers a simple way to widen your circle and meet the perfect for you clients.
  3. Remember, you need to position this as a win/win and not you turning around and asking clients for something. Timing is everything!

Links for this Episode:

Breanne’s Site

mynameisbreanne.com/refer

Streak CRM Plugin for Google

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie109.mp3
Category:general -- posted at: 6:24am EST

One of my fave video pros, Holly G joins us today to talk about Periscope.  She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the what’s working now series. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode108.

Items Discussed in this Episode:

  • Holly gives us the rundown of what Periscope is and what we can use it for in our business
  • Holly shares how she’s really using Periscope to add value to her business
  • We talk about how to actually make time to periscope in your business
  • Holly shares what she learned over her first month of using Periscope strategically and the results for her business
  • Using Periscope can increase your following on all other social media platforms, Holly shares her personal results
  • Before you decide to just hop on Periscope, you need to make sure ‘your tribe’ is actually hanging out there
  • Get yourself and your strategy business ready, you need to prep and plan out your scopes to make them impactful
  • Be flexible with your planning: make sure people can ask questions and give feedback since that is the great part about this platform
  • Holly goes over the essential equipment for Periscope
  • If you think you are ready to jump into Periscope, Holly urges you to really know your ‘why’
  • Holly reminds us to keep it classy, remember you are using this for your business!

Top 3 Takeaways for this Episode:

  1. Periscope is there to enhance what you’re already doing. If you don’t have your business set up yet, hopping into a platform like periscope and expecting it to skyrocket your success is totally unrealistic.
  2. Make sure that you really know why you are using Periscope. Understand your purpose and plan, be very clear about your expectations. Test and correct as you go.
  3. Before you Periscope, get prepared! Make sure you have the right equipment: phone, tripod, etc. And make sure you are clear and have a plan, it will make all the difference.

Links for this Episode:

Follow Holly on Periscope

Holly G Studios

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie108.mp3
Category:general -- posted at: 2:00am EST

We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the coming weeks, I’ve got a series of business owners sharing marketing tactics and their results.

Today we kick off with me sharing what’s working for me when it comes to time management and productivity. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode107.

Items Discussed in this Episode:

  • True expert advice is only great to a point, doing more and more is a recipe for going insane
  • To spend time working on your business instead of in your business, you have to really zone in on what’s working for you and your business
  • The ‘What’s working now’ series, will feature people who are quietly building great businesses that really serve their clients
  • Who cares about what worked for great marketers 4 years ago? Let’s focus on what’s working today!
  • Market conditions change and evolve, you may need to dig deeper than what’s on the surface of what’s working now
  • The results that these experts are achieving may not be big, but they are realistic and achievable, ‘small wins’ that add up over time
  • Not having to always work with the expectations and the ‘shoulds’ give us the space to breathe and figure out what’s working for our business
  • Something that’s working for me right now is ‘The 12 Week Year’
  • Using smaller chunks of time can help you optimize your performance, and it’s really working for me on a day to day basis right now
  • Each week of mine now includes 4 times: buffer time, strategy blocks, creative time, and non business reading time. I explain what each of these mean to me and my business, and how they are helping  move my business forward

Links for this Episode:

The 12 Week Year

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie107.mp3
Category:general -- posted at: 2:00am EST

Speaking is about so much more than speaking, it’s about sharing your message and connecting with your audience. Alexia (Lex) Vernon joins us today to talk about how to speak as a total pro move, how to make the most of your time on stage and what it really takes to land a TEDx talk. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode106.

Items Discussed in this Episode:

  • Alexia breaks down the notion that we have to be super extroverted in order to speak on stage
  • Alexia shares her best tip to find your natural speaking style and use it for public speaking
  • You want to create for your audience the same feeling you have when speaking to your best friend
  • Alexia shares the difference between an good speaker, and a great speaker that people will remember in years from now
  • People can’t just feel lit up during your speech, to be truly effective you want your audience to walk away knowing what they need to do differently
  • Alexia and I discuss another big hang up: having a story that doesn’t seem ‘epic’ enough
  • People learn in lots of different ways, don’t force yourself to tell a story that isn’t ‘you’
  • Alexia talks about what we can do now to jump start our speaking abilities and confidence
  • When watching other speakers, make sure you’re just absorbing how they make the speech their own and not starting to take their speaking tactics and make them your own
  • If you want to make doing a TED talk a goal, Alexia shares the number one tip for working towards that
  • As a TEDx event organizer, Alexia lets us in on what she looks for in an application for a speaker

Top 3 Takeaways for this Episode:

  1. Speaking is about more than speaking, you want to light your audience up and have them walk away knowing what they want to do differently.
  2. Get over the story you have about speaking, you don’t have to be extroverted or super high energy. You can do you on stage and still rock it.
  3. TEDx talks aren’t about your message, they’re about an idea that’s worth spreading that’s new and never been heard. Your idea is the #1 thing organizers are going to look for.

Links for this Episode:

Lex’s Website

Spotlight Speakers Salon FB Group

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie_106.mp3
Category:general -- posted at: 2:00am EST

Live events are the thing of nightmares and cold sweats for most of us, but Lori Kennedy has been running a successful event in the health space for the past four years. Lori’s going to share the need to know for any live event, what to plan for and how they can help you go pro in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode105.

Items Discussed in this Episode:

  • Hosting a live event can scare a lot of us, Lori shares what made her create her first live event
  • Lori shares what the numbers looked like for her first live event, including paid seats and tickets she gave away
  • Lori shares her number one tip for running a live event to save money
  • Every year of running her live event, Lori has added a new element to amp it up
  • Lori shares the number one thing to look at before deciding if you want to host a live event
  • Lori and I talk about the budget for running an event and the kind of budget items you should be watching out for
  • Marketing your live event is super important and printing can get expensive so you need to balance this cost accordingly
  • Mixing online and offline marketing is key for running a live event
  • Lori shares how hosting live events has helped her go pro in her business
  • People who have a message want to share it; so providing them a stage to do so can help you leverage yourself off of people who are more successful than you

Top 3 Takeaways for this Episode:

  1. Lori’s events have grown her biz and established her credibility. How can you add a live component to your current business to help you go pro?
  2. If you’re running a live event, sponsors can help you defray the big budgets involved.
  3. For any live event, you need online and offline marketing, and a healthy budget to make it work.

Links for this Episode:

Lori’s Website

Lori on FB

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie105.mp3
Category:general -- posted at: 2:00am EST

Courses, programs, group coaching...all of these things are seen as the gold standard in the online world as they bring you passive income. Last week we talked about what launching a program looks like, but what happens when you actually run that course? Marie Poulin, the creator of Digital Strategy School joins us today to break down her journey from idea to launch to actually running the program. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode104.

 

Items Discussed in this Episode:

  • Marie shares how long it took to get from the idea of the digital strategy school to where she is today
  • Marie lets us in on the process she went through to develop her course
  • Marie used a beta group to test and tweak her course, this helped her make some unexpected changes based on feedback
  • When developing a new course, it doesn’t matter how ‘pro’ you are, you will always have to work through self doubt and the impostor complex; Marie shares how she did so
  • There’s no magical formula for creating a course, but surrounding yourself with supportive and knowledgeable people is key
  • Marie explains how she transitioned from one to one work to ‘one to many’ work
  • Because we are busy and have a lot going on, where should we start if we’re thinking of creating a group course?
  • Hiring the people that you know are going to help you get your course launched is super important, and this will look different for everyone based on their business
  • Marie shares some ‘Marie Secrets’ for making ourselves seem more pro
  • Being very consistent and confident with who you want to work with is key to going pro with your course
  • Clients need a routine and need to know what it is for success; but we are working with humans so having compassion and kindness is key
  • Living up to your financial obligations is a huge part of going pro, make sure you set expectations and are super clear about the financial commitments you set

Top 3 Takeaways for this Episode:

  1. Running a course and putting it out in the world may mean you need to do some mental work as all kinds of things can come up along the way.
  2. Get help. You shouldn’t go this alone. Talk to people who’ve done this before to find out what’s really involved before you commit.
  3. Running a course requires time and energy. If there’s a live component you need to show up and deliver your best.

Links for this Episode:

Digital Strategy School starting again this month!

Marie Poulin

Oki Doki

Episode #76 - Impostor Complex and How to Handle It with Tanya Geisler

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie104.mp3
Category:general -- posted at: 2:00am EST

Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a real launch looks like, why you’re not likely going to have a 7-figure (or even a 6-figure) launch right away and gets real about the ins and outs of making a program like this happen. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode103.

Items Discussed in this Episode:

  • Racheal talks about how many times she has launched her signature program and what launching looked like the first few times versus now
  • Ignorance is bliss! If Racheal had known how intense her program would be, she probably wouldn’t have done it
  • It takes a lot more for a launch then just putting it up and hoping people will find you, it takes a lot of hustle on the front end to promote it
  • It’s really easy to hear about the 7 figure launches, but you need to look at the money they put into it to get those kind of numbers
  • Racheal shares her advice for keeping your launches super simple, especially if you’re just starting
  • Racheal shares the follow up process to her launch: getting feedback is the most important thing to keep using the same program over again
  • Once you know something is successful, you can upgrade your launch little by little
  • Racheal shares when and how she started to ‘go pro’ with her launches
  • Racheal cautions us not to do everything too far ahead of schedule, you need to be responsive to your launch and respond as people are going through it
  • It’s important to realize that you need to listen to feedback even if it’s hard, and you need to ask for the feedback even if you don’t want to hear it
  • We need to be constantly re-evaluating our programs and launches, our business will grow and change over time along with our audience and we may need to let things go or revamp them
  • Racheal gives her advice on how to deal with launch stress and work through it
  • Just because you’re putting out something new doesn’t mean you need to re invent the wheel, use your normal social media, blogging, etc. strategies to support your launch
  • You can only handle what you can handle, it’s okay to admit you bit off more than you can chew
  • Be brutally honest with yourself about where you actually are; it may be your first ‘big launch’ but only you know how much behind the scene work you’ve done before hand
  • You can’t rely on outsourcing everything to make something happen, it all comes back to you
  • Racheal shares that even though she has a team of 10 people, she could personally jump in and do any of the jobs so she feels in control of her launch
  • During a launch, each day could be different; you have to be flexible and respond to changes
  • Not everyone is an ‘early adopter’, they may be waiting to see the results of your launch before they jump in and join
  • Consistency is key: people don’t want to just hear from you when you’re ready to ask for money

Top 3 Takeaways for this Episode:

  1. Keep your launch simple, especially when you’re just starting out.
  2. Don’t expect someone else to “do” your launch for you. You can get the best help around, but you need to know what’s what. No one can care more than you do.
  3. Launch stress is real. Plan for it, prepare for it and you’ll save yourself in the process.

Links for this Episode:

Racheal’s website

Join the Fired Up and Focused Challenge

Fired Up and Focused Book

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie103_.mp3
Category:general -- posted at: 2:00am EST

Systems are one of those things that feel so constricting, but when you have the right systems in place, you can grow your biz and flourish says my guest Sonaya Williams. If you don’t know Sonaya, you need to, she’s the brains behind the people, systems and tools in many big name businesses, and she’s one of the most strategic systems thinkers I know. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode102.

Items Discussed in this Episode:

  • Some of us love systems, and some of us feel they are constraining; but they are necessary for our business
  • Sonaya shares what she thinks the most important system is for growing our business
  • Getting started on systems can be overwhelming; Sonaya gives us advice on how to get started
  • Every business no matter where you are needs systems, but you need to upgrade them based on the upgraded experience you’re giving your client
  • Being able to step out of the systems and hand them off to someone else will allow you to build your business more
  • Hiring is scary! Sonaya gives us her number one tip to find the right person and get them working within the systems that we’ve created
  • It may seem faster at first to just do it yourself, but if you can hand it off you won’t get in the way of progress
  • Sonaya gives us advice on how to figure out what tools to use in your systems based on where you are in your business
  • Choosing a system should be personalized to you and your business: how much support you need, how user friendly it is, how cost effective it will be for how you use it, etc.
  • As a CEO, you shouldn’t be the one learning the ins and outs of the tool, it should be someone on your team when you grow to the level of hiring
  • Sonaya picks one thing that separates really good, solid businesses from the rest
  • Take an unplugged vacation or at least a day! If you have the right systems in place, your business will not fall apart

Top 3 Takeaways for this Episode:

  1. The follow up matters! It takes 8 to 12 follow ups to gain a new client. Create a system to follow up regularly and check in with these potential clients.
  2. Start with the simplest system. Getting them on paper and put into effect will start to create momentum in your business.
  3. You may outgrow your systems over time. We need to be constantly looking at and upgrading our systems as our business grows.

Links for this Episode:

Sonaya Williams Group

No B.S. Marketing School - Now Open for Registration!

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie102.mp3
Category:general -- posted at: 2:00am EST

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode101.

Items Discussed in this Episode:

  • There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that
  • So instead of selling, we wait for things to magically manifest in our business
  • There are ways to sell without being sleazy!
  • Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy!
  • You can sell and come from a place of real, genuine service, and I explain how
  • Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to serve the way you want to
  • If you’ve been honing your craft, why shouldn’t you be fairly paid for your gifts?
  • We can sell with soul and serve, you just have to make the choice and activate change

Links for this Episode:

No B.S. Marketing School VIP Offer

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie101.mp3
Category:general -- posted at: 2:00am EST

We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode100.

Items Discussed in this Episode:

  • Brittany shares where she thinks email marketing can break down for us.
  • Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice.
  • Brittany explains how to not distract your audience with ‘shiny objects’ by having too many opt ins.
  • It’s okay to have more than one opt in, but offer it in a different forum ie. blog post, FB ads, etc.
  • Once you have the volume to have a lot of opt ins, go for it. Before then, you won’t see the results from a lot of marketing tactics.
  • It’s important to understand for your type of business what you actually need for traffic and email marketing.
  • Brittany shares the most powerful thing you can do with your email to go pro.
  • Consistency can mean a lot of different things for your business, we talk about what consistency should look like for you.
  • When is it time to upgrade your email marketing system?
  • When what you have isn’t working, it’s holding you back from what you want to do, or it’s creating a bottleneck, it may be time to upgrade.
  • Don’t upgrade your marketing just to feel like you’ve arrived, do it when it’s necessary.

Business Lessons Learned from the Last 100 Episodes:

  • The “idea hiatus” was Brittany’s idea, and was one of the best things I’ve done for my business.
  • Sometimes ‘breathing room’ is the best thing you can create for yourself.
  • The lessons I’ve learned have made my upcoming launch the best one yet, it feels really thought out and put together and includes all of the pieces I want because I took my time getting ready.
  • My biggest win for 2015 and for the podcast in general has been consistency.
  • Just because someone seems super successful doesn’t mean they didn’t have months or years of trial and error before you discovered them.

Top 3 Takeaways for this Episode:

  1. Figure out your one signature opt in. Having too many offers in one place can get confusing, so get clear on what your one main opt in will be to start out.
  2. Understand that the advanced email marketing tactics is all about a numbers game. If you don’t have a lot of traffic yet, using all of these tactics may not make sense. It’s not one size fits all!
  3. Make sure all of your content and voice are all flowing together. There needs to be a consistent thread across everything. Use a standard format for your newsletters, use the same voice for all communication, etc.

Links for this Episode:

Brittany’s Website - Foundation & Flow

No B.S. Marketing School - Get on the list now!

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie100.mp3
Category:general -- posted at: 2:00am EST

You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode99.

Items Discussed in this Episode:

  • When it comes to your web page, your homepage is essentially your online welcome mat
  • I’ll share 1 big mistake to avoid with your homepage
  • When you try to please everyone on your homepage, it’s very hard to actually please anyone
  • The paradox of choice impacts our web site so heavily, I explain why
  • The last thing you want to do with your homepage is cause the visitor anxiety
  • The homepage is there to keep your audience around and show them where to go
  • Your homepage is worth the time and energy it takes to get it right

Links for this Episode:

bit.ly/orientationwk

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie99.mp3
Category:general -- posted at: 2:00am EST

You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you. Which is exactly what digital stylist Amanda Genther talks about in today’s show - how to DIY and still look like a pro! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode98.

Items Discussed in this Episode:

  • Amanda shares the top 2 mistakes we make when trying to do our sales pages ourselves
  • To simplify your page and make it really consistent, use no more than 3 fonts
  • Create your color palette before you start your sales page and only use a max of 5 colors; they will keep the page from getting too busy
  • If you don’t break up the text on your sales page it looks very clumped together. Amanda gives us her 2 rules for text placement on your sales page
  • Amanda shares some common trends happening in sales pages, and the mistake we make by going with a trend instead of sticking to their brand
  • Amanda explains the importance of putting the emphasis on your purchase button
  • It is possible to create a unique, pro looking sales page on your own, Amanda explains how
  • There is software you can use to make creating a sales page easier and a lot less stressful; there’s no reason to start from scratch
  • When you do your own sales page, keep it simple, the fancier you try to get, the more of a mess it can end up looking like
  • Amanda shares the top 2 things she wishes people knew about their sales page
  • Amanda shares her best design secret for selling more on your sales page
  • For those of us still needing to DIY our sales pages, Amanda is sharing more about her irresistible sales pages program

Top 3 Takeaways for this Episode:

  1. Don’t make your sales page too busy. We have a temptation to put everything in it the client needs to know, and it can get full very quickly.
  2. If you’re going to do your own sales page, use a template from optimizepress. You can customize it to make it your own, but it will still have structure.
  3. Make your sales page tangible. You need something on the page to anchor it to give people a sneak peek of what they’re getting, this can help remove doubt.

Links for this Episode:  

Irresistible Sales Pages

Amanda’s Website

Sign Up Now for Orientation Week

Adobe Color Wheel

Place It

OptimizePress

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie98.mp3
Category:general -- posted at: 2:00am EST

A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode97.

Items Discussed in this Episode:

  • I explain why about pages are so critical
  • I give you 3 ways to make sure your about page gets it’s job done
  • Check yourself: the about page is not all about you
  • Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
  • Think of your about page as a highlight reel
  • The close on your about page matters so much: get them to do something at the end

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

 

 

Direct download: MMoxie97.mp3
Category:general -- posted at: 2:00am EST

Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and mentor Natalie MacNeil and breaking down what it really takes to make your marketing stand out and be professional. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode96.

Items Discussed in this Episode:

  • Natalie shares her very interesting background, her business, and how long she’s been around
  • Natalie gives the scoop on the kinds of numbers she tracks in her business and how it has really helped, especially in the last couple of years
  • We all love looking at the money numbers, Natalie shares her favorite numbers to track
  • Natalie explains why we’re so afraid of numbers, and why we need to overcome that fear
  • It comes down to a main question: Do you want to be an amateur at what you do or do you want to be a pro?
  • If you want to double your business in a year, you absolutely have to pay attention to the numbers in your business
  • Natalie uses meditation to become comfortable with ‘being uncomfortable’ and empowering herself with the information that she needs to become the CEO of her business
  • Having facts to let you know what’s really going on in your business can help calm the fear of feeling like there’s scarcity at times
  • Staying consistent with your brand’s voice is an opportunity to deepen your connection with your audience
  • Cutting out your weekly blog or podcast will probably eventually bite you in the butt, you’re basically only going to your audience when you want something and not providing consistent value

Top 3 Takeaways for this Episode:

  1. Being really focused on creating a consistent, reliable, and trustworthy experience for your clients is key. What can you do right now to up your consistency factor?
  2. Getting obsessed with numbers can actually give you a lot more freedom in your business. Get really clear on what numbers you could be measuring.
  3. Ask for help! You don’t have to be an expert on everything, get people on your team to explain your numbers to you and be in a constant state of learning to ‘turn Pro’.

Links for this Episode:

She Takes On The World

Turning Pro by Steven Pressfield

Sign Up Now for Orientation Week

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie96.mp3
Category:general -- posted at: 2:00am EST

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode95.

Items Discussed in this Episode:

  • I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed
  • Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things!
  • If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams
  • Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie95.mp3
Category:general -- posted at: 2:00am EST

Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode94.

Items Discussed in this Episode:

  • I explain where my love of books started and how it’s stuck with me my whole life
  • Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure
  • The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general
  • If you don’t like gory or dark, the Hollywood Alphabet series may not be right for you, but it’s light and quick
  • I just read Primates of Park Avenue a few weeks ago, if you are a RHONY fan or enthralled by the Manhattan lifestyle, this is the book for you! ‘Frothy with a warning’ though, it has some sadness and thought provoking writing
  • I love all of Liane Moriarty’s books, The Husband’s Secret is such a delightful book! Her books are quirky, funny, and very real
  • If you know me at all, you know I love Rob Lowe, and ‘Love Life’ is a memoir that makes him as awesome as ever
  • We need a chick biography to balance out Rob Lowe, and Judy Greer’s is my choice. She’s the BFF you wish you had who just happens to be a celebrity
  • I’m starting a ‘Frothy Beach Read’ thread in the marketing moxie group, so make sure to check it out on FB
  • Stay tuned for the next series on the Marketing Moxie show: I’m going to dive in with great experts to get the answers we need to our best marketing questions

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle

Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

  1. Jessica Darling Series, start with book 1 here!
  2. MZ Kelly’s Hollywood Alphabet Series, start with book 1 here!
  3. Primates of Park Avenue: A Memoir by Wednesday Martin Ph.D.
  4. The Husband’s Secret by Liane Moriarty
  5. Love Life by Rob Lowe
  6. I Don't Know What You Know Me From: My Life as a Co-Star by Judy Greer
Direct download: MMoxie94.mp3
Category:general -- posted at: 2:00am EST

Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93.

Items Discussed in this Episode:

  • Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot!
  • ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life.
  • ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs.
  • Caitlin had quite a few favorites, I haven’t read ‘E-Myth Revisited’ but have it on my bookshelf and plan to get to it soon, especially since it came up so many times!
  • Yasmine suggests Think and Grow Rich, I’ve been resistant to reading this but should put it on my list.
  • Kaye had lots of great suggestions; I love War of Art, it’s definitely an essential read to put you on a course of thinking of your business in a great wa
  • Kimber agrees with me of the essential need for ‘Referral Engine’!
  • I loved the shout outs to books mentioned in last week’s episode! You can see them in the show notes here.
  • Michelle brought up ‘Profit First’ which is a great read, especially if you’re struggling with the financials in your business.
  • ‘Quiet Power Strategy’ gives great examples and is very practical. A must-read.
  • ‘Great Leads’ is all about writing great headlines, which is something we all need to work on.
  • Lots of great books mentioned on Periscope, get your reading list boosted up and see what you can take away from these great reads.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Link to Free Marketing Moxie Facebook Group

Fave Books Mentioned in this Episode:

The 4-Hour Workweek by Timothy Ferriss
Overwhelmed: How to Work, Love, and Play When No One Has the Time by Brigid Schulte
The Icarus Deception by Seth Godin
The $100 Startup by Chris Guillebeau
The Happiness of Pursuit by Chris Guillebeau
Start: Punch Fear in the Face, Escape Average and Do Work That Matters by Jon Acuff
Worth Every Penny by Sarah Petty
The E-Myth Revisited by Michael E. Gerber
Think and Grow Rich by Napoleon Hill
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
All Marketers are Liars by Seth Godin
The War of Art by Steven Pressfield
Never Eat Alone by Keith Ferrazzi
Daring Greatly by Brene Brown
Eat That Frog! by Brian Tracy
The Referral Engine by John Jantsch
The Compound Effect by Darren Hardy
Choose Yourself! by James Altucher
Profit First by Mike Michaelowicz
Quiet Power Strategy by Tara Gentile
Great Leads by Michael Masterson
Duct Tape Marketing by John Jantsch
Book Yourself Solid Illustrated Edition by Michael Port
Built to Sell by John Warrillow
Motivation Manifesto by Brendon Burchard
It’s Not What You Sell, It’s What You Stand For By Roy M. Spence

Direct download: MMoxie93.mp3
Category:general -- posted at: 2:00am EST

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know.

Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode92.

Items Discussed in this Episode:

  • Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy.
  • The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business.
  • Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires.
  • Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.
  • Scrum takes a look at how people how spectacularly bad at doing things with efficiency. It gives a lot of examples of how to use ‘scrum’ to create efficiency in your business.
  • I was prepared not to like ‘Growth Hacker Marketing’ because of how skinny it is, but it is jam packed full of marketing advice and value.
  • If you haven’t read #girlboss and you are a female entrepreneur, run out and get it! She is sarcastic and frank in a way that most of us need to hear.
  • Small Giants really delves into why companies would choose to be great instead of big; it gets you thinking about the obvious choice might not actually be the best choice for you.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/fave-biz-books
Link to Free Marketing Moxie Facebook Group

Business Model Books Mentioned in this Episode:

  1. Value Proposition Design from Strategyzer
  2. The Pumpkin Plan by Mike Michalowicz
  3. Business Brilliant by Lewis Schiff
  4. Rework by Jason Fried and David Heinemeier Hansson
  5. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
  6. Growth Hacker Marketing by Ryan Holiday
  7. #GirlBoss by Sophia Amoruso
  8. Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Direct download: MMoxie92.mp3
Category:general -- posted at: 9:38am EST

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91.

Items Discussed in this Episode:

  • I explain the Marketing Moxie Summer Reading series and how fun it’s going to be!
  • I’ve always been fascinated with psychology and persuasion books, and I’ll explain why.
  • If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start.
  • ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven.
  • ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling.
  • ‘Made To Stick’ helps answer the question ‘Why do some ideas succeed while others fail?’
  • ‘Hooked’ answers the question ‘How do companies create products that we can’t put down?’ and explains the psychology of this.
  • I’m doing a summer book giveaway! I’ll explain what’s included and how to enter.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/favebizbooks
Link to Free Marketing Moxie Facebook Group

Persuasion and Storytelling Books Mentioned in this Episode:

  1. Influence: The Psychology of Persuasion by Cialdini
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Cialdini
  3. Winning The Story Wars by Jonah Sachs
  4. Made to Stick by Chip & Dan Heath
  5. Hooked: How to Build Habit-Forming Products by NIr Eyal  
Direct download: MMoxie91.mp3
Category:general -- posted at: 2:00am EST

Putting yourself out there can be nerve racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself - pitching 30 podcasts in 30 days. She shares how she did it and how it helped her spread her wings. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode90.

Items Discussed in this Episode:

  • Kira pitched 30 podcasts in 30 days, she explains what really instigated this for her and how the process worked.
  • At some point, you have to stop focusing on your business crushes and start focusing on your own business.
  • Kira shares her biggest hang ups for her project and how she overcame them.
  • It’s easy to feel like you aren’t an expert and aren’t good enough to be interviewed, but once you do it you realize you have something to say.
  • Once you start building momentum, pitching becomes so much easier!
  • Kira gives the advice to start small-pitch a small number of smaller podcasts and pile up the wins to boost your confidence.
  • Your baby step may be to start your own show to hear your own voice and build your confidence before beginning to pitch yourself.
  • We all have people we look up to in our industry, and we tend to create a chasm between ‘us’ and ‘them’. This can block you from reaching out and building a relationship with them and helping each other.
  • Kira shares the biggest things she’s learned from going through the entire process.
  • The online market is ever changing, you can’t just create or do one thing and expect it to last forever. Keep coming up with new ideas, and if you fail, move onto the next!
  • Kira shares some of the biggest things you can do to get over the fear of pitching yourself as a podcast guest.
  • Be aware of the way you’re presenting yourself, but don’t pick yourself apart after the interview is over. Celebrate it and move on!

Top 3 Takeaways for this Episode:

  1. Sometimes you need to bust through the fear by setting a challenge. What’s one thing you can do in the next 3 days to get over a fear?
  2. Kira used a building block approach to her pitching and understands how to use each experience to build for the next. How can you increase your chances of success by taking steady action over time?
  3. Have you been interviewed lately? Be kind to yourself. Learn from each one and improve over time. Progress not perfection.

Links for this Episode:

www.kirahug.com

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie90.mp3
Category:general -- posted at: 2:00am EST

Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode89.

Items Discussed in this Episode:

  • Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool.
  • If you’re going to ask for a referral, you need to do work that is referral-worthy.
  • Customer experience is what will fire up your referral business.
  • I break down how to make referrals a part of your business and make sure you’re not ignoring it.
  • If you want referrals, you need to be someone who gives them without expecting to receive in return.
  • It’s up to you to deliver the goods every single time to your customers.
  • In a world where reputation is everything, we’re not going to refer someone who’s only so so.
  • If you have a solid business, it’s easy for people to assume you’re full. So be careful to avoid messages like “I’m full” or “I’m booked out”.
  • I share my top 3 ways to actually ask for a referral.
  • Referrals are not a given, they need to be earned.

Links for this Episode:

The Referral Engine by John Jantsch

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie89.mp3
Category:general -- posted at: 2:00am EST

Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder, because there’s a lot of moving pieces from scripting to set up to getting your hair tamed. Holly Gillen joins us today to help break it all down and get us comfortable in front of the camera. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode88.

Items Discussed in this Episode:

  • Holly explains why it’s so important to get over our fear of the camera and use video in our business.
  • 85% of people are more likely to make a purchase once they’ve watched a video of some sort on your site.
  • For teaching, 65% of your education can reach people in visual form versus only 10% in text form.
  • How can we pick and choose the right places to use video if we’re just starting out?
  • Holly shares some unique ways to use videos for sales and marketing.
  • Confused about all the different kinds of video software? Holly breaks it down for us.
  • Choose your platforms and stick to the 3 that work for you so you don’t become overwhelmed.
  • Holly explains how to create platform specific videos versus using the same youtube video for each platform.
  • FB videos are getting the most organic reach right now, Holly has some power tips for using video in your FB world.
  • How do we actually get comfortable in front of the camera? Holly fills us in.
  • Holly shares her advice on preparation and scripts for your videos.
  • 65-75% of the time spent on a video is the preparation time.

Top 3 Takeaways for this Episode:

  1. Set a date now to film your next (or first) video. When it’s scheduled it’s real and I’m sure you need to use more video in your business.
  2. Write your talking points or script based on Holly’s power tips.
  3. Pick one way to start using video in your business - from vlogging to a sales video - creating that connection can go a long way to building your business.

Links for this Episode:

Holly G Studios

Holly’s From Start to Star

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie88.mp3
Category:general -- posted at: 2:00am EST

Do you dream of abundance and fortune in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The fortune my friends, is in your follow-up. Today we break down some proven ideas on how to help you provide a top notch customer experience and build your business in the process. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode87.

Items Discussed in this Episode:

  • Why ‘follow up’ is actually a very feisty topic.
  • When you suck at follow up, you’re leaving money on the table.
  • I break down some ways you can follow up very easily and quickly.
  • Following up is not bugging someone, you just don’t know if you don’t ask.
  • Having a follow up system should be a critical part of your process.
  • I share some examples of awesome follow up systems that truly have worked.
  • Following up with current clients (think of it like an upsell) should be a key part of your client strategy.
  • Keeping in touch with your past clients is just a smart business move, take the time to maintain your relationships.

Links for this Episode:

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Contactually

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie87.mp3
Category:general -- posted at: 2:00am EST

What if you could build your business without doing all of the marketing things? It is possible! In this episode we break down the #1 marketing strategy you’ll ever have - surprising and delighting your customers. Focusing on the clients you have today can transform your business tomorrow. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode86.

Items Discussed in this Episode:

  • At the core of businesses and brands that I love is that they make me feel good.
  • It costs 7 times more to hire a new customer than to keep an existing one, so let’s work to reduce the hustle.
  • What does it actually mean to truly surprise and delight your clients?
  • Handling the details from day 1 is super important; if you provide a really good experience up front, you need to continue that until they walk out the door.
  • Let’s get back to basics: what is really important to your clients?
  • Boundaries are necessary and important, but don’t confuse boundaries with being petty or turning great clients away.
  • Going the extra mile and saying yes when it could be a no shows you actually care and helps you to stand out.
  • If you can stop and truly listen to what your client is saying (and most of all what they’re not saying) it will result in a loyal customer base.
  • I share a few real time examples of surprise and delight in action with businesses I’ve interacted with recently.
  • I challenge you to listen more to your customers, to figure out the details of your systems, and to pay attention in your day to day life for examples you can use to surprise and delight your customers.

Top 3 Takeaways for this Episode:

  1. Figure out the ways you can listen more to your customers. What do they really need?
  2. Sit down with your client flow and figure out what really matters to your clients so you can nail it.
  3. Pay attention to how you experience surprise and delight on a day-to-day basis so you can get ideas on you adapt concepts for your business.

Links for this Episode:

Simple Studs

Take Another Bite

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie86.mp3
Category:general -- posted at: 2:00am EST

Brand experience, customer experience, customer care...total buzz words right? Earlier this year, one of my good friends said she thought that the “customer experience” conversation was on it’s way to being the next content marketing.  Trendy or not, I don’t think we can ignore it or pretend it’s not a critical marketing strategy if we want to go. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode85.

Items Discussed in this Episode:

  • When we have a great experience, we stand up and take notice. Shouldn’t this just be the norm?
  • As a business owner, it’s up to you to make providing a great customer service experience your mission.
  • If you don’t nail this piece, the rest really doesn’t matter!
  • It costs 7 times more to acquire a new customer than to keep one you already have.
  • If you want to make more of an impact, focus on the clients you have right now.
  • This is the call for you to forget the marketing to do list, and to start surprising and delighting your current clients.
  • This is simple, basic, rudimentary stuff, but it’s stuff that’s being forgotten in our businesses.
  • My challenge to you: what’s your way you’re going to surprise and delight your customers?

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie85.mp3
Category:general -- posted at: 2:00am EST

Think you don’t have money mindset issues? Think again! We all have a story around money and Kylie Patchett joins us today to help bust through the myths and misconceptions we may have to help us step up and own our money mindset. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode84.

Items Discussed in this Episode:

  • Kylie puts the ‘woo-woo’ attitude about having a money mindset to rest once and for all.
  • Why we are holding ourselves back with our money mindset and how we can change it.
  • The idea that we have to be overworked and exhausted to succeed at entrepreneurship is all too common and not true or sustainable.
  • Kylie explains where we get in our own way in our business, and how to recognize what tools we need to get out of it.
  • Trying to do your business someone else’s way is all too common and a mistake for your business in the long run.
  • We need to create a quiet space for ourselves where we can go inward and really hear our own voice.
  • What is a money block and why do we have them?
  • Kylie shares a couple simple ways to start clearing out your money blocks to make room for things to happen.
  • Figuring out your beliefs about money is paramount to breaking through them to try and reach a healthy money mindset.
  • Affirming and stating a new belief is great, but we have to act from that new belief to make it work.
  • Naming the obnoxious voice in our head of fear and inner doubt can help you talk to it and reassure it to calm down and separate it from the truth.

Top 3 Takeaways for this Episode:

  1. Think about ways you’ve probably sabotaged yourself with your money mindset? Is it a case of the can’ts or pricing things ridiculously low? Taking notice of where you may be struggling is the best place to start.
  2. Take time today to create quiet space to silence all the voices in you and get grounded. This time can help you get back on track and focus on what really matters to you.
  3. Name the obnoxious voice in your head so when it shows up you can calm it down and cut through the chatter.

Links for this Episode:

Kylie’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie84.mp3
Category:general -- posted at: 2:00am EST

 

It’s time for a math lesson - or maybe it’s a plea for us to all pay attention to the math so we can run more productive and profitable businesses. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode83.

Items Discussed in this Episode:

  • We’re almost at the mid point of the year, which is when we start to look at where we are in terms of our ‘big goal’
  • We may find ourselves doing something drastic to try and get to our goal, and this can be dangerous
  • Before you do anything, please stop and ‘do the math’
  • Conversion is the secret sauce in your business on what will take you from good to great
  • Sometimes you need to look inside your business instead of outside for programs or coaches to help you reach your goal
  • Don’t be afraid of the numbers and the math, they might end up being the best thing to happen to your business
  • Google has a lot of tools we can use to dig into where we’re missing steps in our business and on our site
  • Don’t lose site of the big picture and what really matters, don’t get carried away by the numbers and lose the soul of your business. You can have both!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie83.mp3
Category:general -- posted at: 2:00am EST

One of the biggest challenges that most business owners face is that marketing takes up way too much time. From learning the ropes to actually implementing strategies, it can be a steep learning curve. Which is exactly why you’ll want to hear what Michelle Evans has to say, she has an amazing corporate marketing background which gives her a different spin on online marketing and what we really need to be doing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode82.

Items Discussed in this Episode:

  • There is no ‘one-size-fits-all’ for marketing, don’t be fooled by how seductive the ‘magic strategies’ can be.
  • Michelle explains what she sees happening with people following the ‘one-size-fits-all’ approach in their marketing.
  • Michelle gives us some key questions we have to answer about our business before we can even begin to have a marketing strategy.
  • The key assessments Michelle uses with her clients to help them pinpoint their uniqueness in their target market.
  • Why knowing your audience and target client inside and out is so important.
  • Michelle explains how to find the people who want what you offer.
  • When you do get to talk to someone who is your ideal client, Michelle gives us tips on what to ask them and how to use your findings.
  • How to not let your marketing take over your business, and how to make the time you do spend on it the most effective it can be.
  • Michelle pinpoints some common marketing tactics she sees people hanging on to that aren’t necessarily working.

Top 3 Takeaways for this Episode:

  1. Don’t get seduced by big promises and things that seem too good to be true. Sometimes the simplest things are the ones that produce the biggest results.
  2. Before you dive into marketing get clear on your strengths, goals, audience and more. And if you’ve been at this for a while, take some time to periodically reassess so you’re not letting things get stale.
  3. Is your marketing getting you where you want to go? More marketing isn’t the answer, maybe letting some things go so you can make what you are doing work more effectively.

Links for this Episode:

Michelle’s site

Michelle’s Simple Marketing Metrics Opt-In

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie82.mp3
Category:general -- posted at: 2:00am EST

Calling something strategic doesn’t make it so. In fact, strategy is being used and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode81.

Items Discussed in this Episode:

  • I explain why the word ‘strategy’ puts me on edge as of late.
  • The difference between a strategy and a tactic is hard to grasp and easy to make interchangeable when they shouldn’t be at all.
  • When we use the word ‘strategy’ too often, we are setting the expectations off and it isn’t doing us any favor.
  • Why me being a minor in history relates to the terms ‘strategy’ and ‘tactics’.
  • How your strategy is the big picture plan (the ‘what’ and the ‘why’) and your tactics are your ‘how’
  • Your strategy can be stretched over months or years, while the tactics are your day to day to dos to reach that goal.
  • I’m not the word police, but I think the word ‘strategy’ should be used carefully so it doesn’t become just another buzzword.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie81.mp3
Category:general -- posted at: 2:00am EST

We hear it all the time about following our passion, but today’s guest has a different spin on passion and purpose. Author and writer Jeff Goins joins the show today to discuss his new book The Art of Work. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode80.

Items Discussed in this Episode:

  • Jeff discusses how he never thought he had a ‘dream’ but followed the thread of his life to narrow down what it could be.
  • The past doesn’t have to dictate your future, but it can inform it.
  • Jeff explains how finding out your pursuit is the easiest part, but the work that goes into it from then on is the real process and the journey that lasts your whole life.
  • Jeff’s advice on how to master our own skills in a way that lets us write our own ticket.
  • With the changing economy, you have to be ready to accept your calling can be more than one thing.
  • If you have several things that you do and that compliment each other well, you will always be able to change and grow with your life and the economy.
  • Jeff explains the different hats he wears in his business and combines those skills to benefit his career in the best way.

Top 3 Takeaways for this Episode:

  1. What can you do to master the skills you need to be in charge of your future? Where are you today and what do you need to get where you want to go?
  2. Accepting your calling can be a challenge, but once you tap into that you’ll be able to adapt as the world of work evolves.
  3. What different hats do you wear, and how can you wear the ones that are most aligned with your calling?

Links for this Episode:

Jeff’s site

The Art of Work by Jeff Goins

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie80.mp3
Category:general -- posted at: 2:00am EST

When you’ve worked in corporate, it’s hard sometimes to break free of those expectations and you can find yourself being way more formal than you need to be. Today we dive into how you can still be professional and not sound over the top corporate in your communications. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode79.

Items Discussed in this Episode:

  • If you come from a corporate environment, you can be so worried about being professional that you come across as formal and impersonal
  • Not confusing being professional with being corporate is one of the toughest things to translate to the online entrepreneurial world
  • You can be professional and have personality and not sound like a robot
  • Some signs you are ‘overdoing it’ in being formal
  • Why are we so scared of letting our personality out? The reason we started our own business is to be able to do our own thing!
  • It’s easy to default to what we know and not step outside our comfort zone, but formality can sound very fake
  • I share a couple quick tips for letting your personality shine through

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie79.mp3
Category:general -- posted at: 2:00am EST

If you’re a creative, I’m willing to bet that the word legal or lawyer puts your back up because it feels constricting. The reality is that, creatives absolutely need a legal strategy in place and this episode has Chicago-based lawyer to creatives, Patrice Perkins breaking it all down. Show notes with key points, takeaways and links for this episode available at www.maggiepatterson.com/episode78.

Items Discussed in this Episode:

  • When you’re a creative, legal stuff can seem boring. Patrice explains how to look at in a different way to get excited about it.
  • Patrice cautions against ‘following the herd’ with legal for your business and what you definitely shouldn’t DIY.
  • We chat about some of the best options for creating a plan to protect your IP.
  • Patrice explains what a trade secret is and why it’s important in your business.
  • The ‘quick and easy’ way to tell the difference between a copyright and a trademark.
  • One of the things that keeps entrepreneurs up at night is someone taking our course or offering, sticking their name on it, and calling it their own. Patrice explains how easy and inexpensive it can be to protect our content.
  • What to include in your terms of service to protect yourself and your process.
  • There are people out there trying to rip us off, but the majority of cases are people who just aren’t thinking or simply don’t know any better. You need to protect against both and Patrice explains how.
  • Patrice breaks down exactly what a copyright is and what it means for your business.
  • The one thing Patrice wishes everyone knew when it came to the law and their business.
  • Why preparing for the worst case scenario can be beneficial to your business (and doesn’t mean you’re being over the top).

Top 3 Takeaways for this Episode:

  1. You can’t afford not to protect your IP. And by doing that you’re actually giving yourself more time to expand and do more of what you love.
  2. Hello, trade secrets. This could be just the solution you’re looking for.
  3. Consider starting to submit your copyrighted works as you create them so that you’re fully protected from copycats and would-be rip off artists.

Links for this Episode:

Creative Genius Society (Patrice’s Blog)

Creative Genius Law (Patrice’s Website)

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie78.mp3
Category:general -- posted at: 2:00am EST

The month of May marks a major milestone in my biz as I celebrate my 10th anniversary.  Back then I was the mom of a soon to be one year old who didn’t want to go back to her amazing, but fast-paced job. So I opted out and decided to do things a whole new way.  Here are a few things I’ve been reflecting on that have made this all possible. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode77.

Items Discussed in this Episode:

  • I can’t believe I’ve been in business 10 years, but at the same time there wasn’t another option when I left my full time job. (Well there was, but I wasn’t thrilled about those options.)
  • I love the continuous learning aspect of running my own business and in hindsight I even love the bad experiences I’ve had along the way.
  • Not having a website is not an excuse for not growing your business. For 8 years I had no website and still made it all work.
  • Having a really strong personal network and focusing on delivering really great experiences for my clients has been my main strategy for business growth. Not fancy online tactics or anything fancy. The basics work.
  • Your business will never be perfect, don’t wait around for it to get there before getting started.
    When you are the CEO, how you show up in the world is the most important thing in your business. (And newsflash, you’re the CEO whether you realize it or not.)
  • Being myself and being genuine in my business is what has gotten me as far as I’ve come. No excuses or apologies.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie77.mp3
Category:general -- posted at: 2:00am EST

If you’ve ever thought ”I’m not good enough” or “they're going to find out I’m a fake” - this show is for you. Why? Because you're likely experiencing impostor complex. Coach Tanya Geisler breaks down the essentials of impostor complex, why it’s actually good news if you have it, and how to live with it. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode76.

Items Discussed in this Episode:

  • Tanya explains what the impostor complex is and some signs that you are currently struggling with it
  • When we recognize that we’re experiencing the impostor complex, how can we deal with it and work through it?
  • Why having the impostor complex means you’re actually stronger than most around you
  • How the impostor complex in parenting parallels running your business
  • Why hearing stories of others having the impostor complex can show us we are in excellent company
  • Tanya shares some hallmark concepts of the impostor complex and how to deal with them
  • Knowing we won’t get rid of the impostor complex fully, Tanya gives us pointers on how we can quiet it and learn to live with it on a daily basis
  • Some of the common lies the impostor complex tells us
  • How the impostor complex can actually help us be better in our business and question ourselves in a healthy way

Top 3 Takeaways for this Episode:

  1. Remember that if you have impostor complex that it means you’re high performing and that you actually care about being excellent at what you do.
  2. Embrace the fact that impostor complex isn’t something you can defeat, but you can learn how to live with.
  3. Learn the lies of impostor complex so you can quickly identify when you’re going “there” - being aware of it makes a huge difference in managing it.

Links for this Episode:

Tanya’s site

Sign up to Tanya’s list to get the 12 Lies of the Impostor Complex

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie76.mp3
Category:general -- posted at: 2:00am EST

When does too much of a good thing become well, too much of a good thing? As business owners we’ve got freedom, but we’re also able to do whatever we please which means we can get carried away. Which is why I’m a big fan of a hiatus where you take a break from things in your business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode75.

Items Discussed in this Episode:

  • How my creative and idea hiatus last year came about and the advantages it had for my business.
  • What my Fascinate test results say about my need to take a hiatus sometimes because I’m literally drowning in “good” ideas.
  • Some ideas of what things to take a hiatus from - especially as we go into the Summer months!
  • How your personality and business style can dictate what you should take a hiatus from because sometimes we can be our own worst enemy.
  • How ‘too much of a good thing’ applies to your archetype and your business and what to do about it.

Links for this Episode:

Sign Up to Learn More About the Fascination Advantage System

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie75.mp3
Category:general -- posted at: 2:00am EST

If you don’t know today’s guest, you need to. She’s an absolute powerhouse when it comes to digital strategy. She break what a digital strategy is, why you need one and how this is something you can’t afford to overlook. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode74.

Items Discussed in this Episode:

  • If you think of web design as the ‘what’ then strategy is the ‘how’, digital strategy helps you decide how you’re going to use digital tools to help you reach out business goals
  • Marie shares where we are struggling with our digital strategy and how to fix it
  • The difference between a content strategy and a digital strategy
  • The numbers that Marie looks at to create and analyze a digital strategy
  • Why you shouldn’t be scared to look at your numbers, they can actually empower you!
  • We spend so much time in creation mode that we don’t remember to reuse our content and optimizing all the things we already have
  • Marie explains how to create a long term strategy and not just a short term strategy for your offerings and promotions
  • Sometimes you need someone you trust to tell you what to do with your business, we don’t give ourselves the same advice we would give to our friends
  • Why and how Marie started to obsess and incorporate digital strategy into her business instead of just web design
  • Marie shares some of the biggest mistakes made in planning and designing your site
  • Going through rebranding and changing your website should push you completely out of your comfort zone, then you know you’re not pushing yourself hard enough
  • Marie tells the story of a quick blog she posted to Medium and how it took off unexpectedly. It’s a great example of how testing the waters and stepping outside of your own platform can surprise you with how beneficial it could be
  • Marie and I discuss how much time to set aside to work ‘on’ your business instead of ‘in’ your business

Top 3 Takeaways for this Episode:

  1. Do you have a digital strategy? No - then you probably need on that breaks down all the moving pieces you need to operate your business.
  2. Outside perspective is critical - there’s no need to go this alone. Get people you trust to weigh in on what they think.
  3. Are you blocking out time to work on your business, not just in your business? Time to block out time each week so you’re focused 100% on the things that will drive your future.

Links for this Episode:

Marie’s site

Digital Strategy School

Oki Doki

Amy Porterfield’s Episode that covers context switching

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie74.mp3
Category:general -- posted at: 2:00am EST

Warning - ranty times ahead.  This week I get super feisty about Facebook and how people forget the whole point is people when building community. Thanks to Michelle and Val for the inspiration for this episode as I often wonder if how I feel about people behaving badly is you know, well, just me. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode73.

Items Discussed in this Episode:

  • If we’re going to all use Facebook for business, please act like a human. If you wouldn’t do it in person, please don’t do it on Facebook! (Official hashtag #notcool)
  • I’m all for selling on Facebook, but it needs to be in an appropriate time and place. Showing up only to sell is not okay and means you're entirely missing the point of community.
  • Communities are for connecting, not for list building. Think about how stringent you want to be, and how you want to connect with that person.  Sending a PM to say you must give me your email is obnoxious. (Please stop it.)
  • Do not private message people without their permission. You don’t need to solicit, if people want to buy your stuff they will. It's the online equivalent of telemarketing and it feels desperate.
  • Think about poor citizenship and how you can be of the greatest possible service as it will make you stand out.

Links for this Episode:

Link to Free (No Email Required) Marketing Moxie Facebook Group

Direct download: MMoxie73.mp3
Category:general -- posted at: 2:00am EST

Too many times people don't realize that one of the key things people to do grow their list is using paid traffic - usually Facebook ads - to make it happen. Today's guest Claire Pelletreau is an absolute Facebook ads genius, and loves all things conversions and math, so we have a lively discussion about traffic, conversions and more. Show notes with key points, takeaways, and links for this episodes available at www.maggiepatterson.com/episode72.

Items Discussed in this Episode:

  • Facebook ads can be such a pain! Claire gives her top power tips for launching FB ads
  • If you’re overwhelmed by FB ads, just start slowly
  • Claire gives us some of the first steps to running a successful ad campaign
  • If you don’t have conversion tracking in place, you don’t know how much you’re paying per sign up
  • You need to get comfortable with looking at the reports. They look fancy and scary, but the reality is you don’t need to look at most of the numbers FB provides
  • There is a big connection between your ad campaigns’ success and what’s on your landing page
  • Claire shares some of the big mistakes she sees with landing pages that don’t convert
  • A simple and clean landing page will be what converts best
  • Claire gives some other options besides Facebook for ads if maybe Facebook is not where your ‘people’ are at

Top 3 Takeaways for this Episode:

  1. If you’re overwhelmed by Facebook ads, just start slowly. Listen to the steps Claire laid out to run a successful campaign.
  2. Look at the reports. They look super scary, but you need to look at certain numbers to find the areas where you can improve. Data is power!
  3. Take a hard look at your landing page. What can you do on this page to improve your conversion?
  4. Bonus Takeaway! If you’re not getting the traffic you want from Facebook, it’s worth taking a look at paid campaigns on other social media platforms.

Links for this Episode:

Claire’s site

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie72.mp3
Category:general -- posted at: 2:00am EST

Pitching yourself can be scary, but there's a right way and a wrong way to go about it. If you're going to do it - you want to do it in a way that you'll be successful and from a place of understanding the exchange that goes on.

Acting like you're doing someone a favor or like you're not worthy isn't the right way to go about it - ever. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode71.

Items Discussed in this Episode:

  • How do you extend the invitation where you’re making the ask?
  • You want to make sure you come across in the best light when you’re trying for an opportunity
  • Do your homework, be smart, and make sure you know what your target actually needs
  • Don’t make the assumption that everyone wants you or that you’re doing them a favor
  • When getting your pitch together, be honest but very clear about what you can offer
  • Keep it short and sweet, people are busy!

Links for this Episode:

Guest Post Pitching Guide

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie71.mp3
Category:general -- posted at: 2:00am EST

 

Blogging is one of those business things we do over and over...and over, which means it turns into a chore. But don't worry, today's guest Rita Barry has us covered. As a pro blogger, Rita has some amazing advice on how to build a blog with real traffic, create systems and much more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode70.

Items Discussed in this Episode:

  • How Rita went from a hobby blogger, to a professional blogger to teaching blogging
  • Rita explains how the healthy living blogging community inspired her to start blogging and getting to know that community
  • We can try to force a result or an outcome in our business, but sometimes things are going to happen as they should
  • The top things people don’t realize about building a blog
  • Rita explains how the amount of work that goes towards a blog can deter people, but can be totally worth it to grow your business with the right help and plan
  • Networking and building relationships is key to developing and growing your blog
  • You don’t have to network with people who you wouldn’t normally build a relationship with, you can connect with people you would truly be friends with so it’s not fake
  • Rita talks about systems to fill the gaps for bloggers: it’s not just as simple as ‘write, post, publish’!
  • Figuring out what your steps are for creating a blog is key, then break it down for the week so you don’t sit down to a blank screen on Tuesday night to publish Wednesday

Top 3 Takeaways for this Episode:

  1. It looks easy to publish a blog. You need to take the time to delve into the individual steps you take to publish your blog from start to finish. Nailing down these steps will help stop you from feeling so overwhelmed.
  2. Understand the importance of online relationships. It's not just good enough to blog or spend our time writing, we have to take the time to actively engage with other bloggers and our readers to be able to cross-promote and get your name out to a wider audience. Do it from a place of genuine service and the rewards will follow.
  3. Look at your blog systems. Maybe you need a blog systems overhaul. Really look at where your systems need help, where they bottle neck, and where you're falling down. It's really important to understand that without a blog system, you may be skipping vital parts.

Links for this Episode:

bloggenie.ca

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie70.mp3
Category:general -- posted at: 7:33am EST

Tough love and straight talk for those of you (um, me included) that rely heavily on Facebook for our business, because if it all goes away overnight we're going to have some big ol' problems. In this bite-sized episode I break down how to diversify and why building on "rented land" is a problem for the long-term. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode69.

Items Discussed in this Episode:

  • How finding what I thought was my perfect vacation home relates to running your business on Facebook
  • Most of us who have online businesses are very Facebook dependent
  • I’m challenging you to get all of your eggs out of the Facebook basket and diversify, and I’ve got some tips for how we can do so
  • Use your Facebook ads on Twitter, LinkedIn, Youtube, etc. Another platform may surprise you with its results for your business
  • If you’re connected on Facebook, connect on other platforms also with the same people
  • It’s not a matter of if Facebook will go away, it’s a matter of when it will go away

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie69.mp3
Category:general -- posted at: 7:30am EST

If you've ever thought "I need to get organized" - today's episode is for you.  My friend and systems powerhouse Alaia Williams joins us to talk systems, organizations and tools. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode68.

Items Discussed in this Episode:

  • Tackling a large project all at once can cause you to crash and burn, start small!
  • Alaia shares her favorite systems for getting started on organization
  • There’s a misconception that systems in your business will restrict you, when really it helps free you up
  • When picking a system, it’s really important that it integrates with what you already use
  • Contact management systems are key, Alaia shares her favorite and some runner ups based on where you’re at with your business
  • Finding a financial system of some sort that works for you is essential, Alaia shares some of her favorites that helps eliminate time wasting
  • Project management systems work very differently for each business, you have to find the one that works for you
  • What do you use for a calendar? Alaia uses google calendar and she explains why and how it works so well for her and her systems
  • How to figure out what your marketing is and create a system around it versus just picking a popular one
  • Alaia uses the book ‘Get Clients Now’ (link below) to teach us how to create your marketing system around getting more clients

Top 3 Takeaways for this Episode:

  1. When it comes to systems and organizations, we are so overwhelmed. Starting where you are and being okay with that versus tackling an entire huge project all at once is key. It’s okay to take on one small change at a time instead of revamping your entire organization system.
  2. Essential Systems are contact management systems, and it’s something most of us are falling down on. It’s so important to act with integrity and make sure you’re really closing the loop on communication for follow through. Also finding a system for financial management that works for you is key.
  3. Get the book ‘Get Clients Now’ (Link below) to prioritize your most urgent need in your business.

Links for this Episode:

Alaia Williams

Contactually

Basecamp 

Asana

Get Clients Now By CJ Hayden

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie68.mp3
Category:general -- posted at: 7:35am EST

Do you feel like marketing sucks up all your time but your business is kind of flatlining? May be a case of too much push and not enough pull in your marketing. Maybe it’s time for you to push outside the safe zone so you can share your story and message with a wider audience. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode67.

Items Discussed in this Episode:

  • Marketing can be such busy work where we spend all our time working on our business and not in our business
  • To get the highest possible value out of your marketing, you can’t just push your content into the world and expect something to happen
  • How do you actually grow a platform? You have to start pulling!
  • I share some examples of how to pull people to your site by stepping off your own platform
  • If stepping outside your comfort zone seems scary, start small and work on one thing at a time

Links for this Episode:

My Guest Posting Platinum Package

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie67.mp3
Category:general -- posted at: 2:00am EST

The idea of being a best kept secret sounds like a good idea because it's exclusive. But as an online business owner, it's a terrible idea that's seriously bad for your biz!

For you to show up fully and make an impact people need to know about you. Today's episode breaks down how to overcome this at a high level with some tangible ideas on how to put yourself out there more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode66.

Items Discussed in this Episode:

  • The real challenge is not our competition or the market, it’s obscurity.
  • If no one knows who you are, that will kill your business.
  • It can be really challenging to show up in the middle of a party and introduce yourself, but the online world is easier to navigate and I’ll tell you how.
  • Why showing up to give your service with receiving nothing in return is so important.
  • How I figured out I couldn’t just rely on referrals for my business and what I did about it.
  • People want to tell others about you, but you have to let them know you’re open for business!
  • If you’re letting your clients know you’re open for business and you’re showing up and service, what else do you need to do?

6 Core Concepts of Being ‘Sticky’ (From Made to Stick):

  1. Simplicity: In order for your audience to really latch onto something, it has to be easy for them to grasp.
  2. Unexpectedness: The idea that you need to create friction and violate expectations.
  3. Concreteness: To be clear, you need to talk about things in terms of human action.
  4. Credibility: Let the concepts of what you’re putting out into the world be credible on it’s own merit.
  5. Emotions: You need to make people feel something to connect to you and your brand.
  6. Storytelling: When you hear a story, it becomes a shared experience and part of your imagination.

Top 3 Takeaways for this Episode:

  1. If you want to have a successful business, being the best kept secret is a terrible idea! You need to be somebody that people know your name. Being of service and being open and transparent is going to increase your chances of not being obscure.
  2. Referrals and Reciprocity should be a given. Really service the clients you have today and serving them is what’s going to make this happen. Don’t be too focused on generating new business instead of service your current clients.
  3. We need to be using the ‘sticky principles’ to be intentional in the ways you create your ideas and information so people can really hold onto it.

Links for this Episode:

Made to Stick: Why Some Ideas Survive and Others Die

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie66.mp3
Category:general -- posted at: 7:35am EST

We talk so much about our brand and think immediately of design, but what about the rest of the puzzle? Do you live your brand and truly embody it? Food for thought in this Feisty Friday show. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode65.

Items Discussed in this Episode:

  • I share some of my ‘hair-raising’ stories, and how it relates to your branding
  • How many seconds does it actually take to make a connection with your audience?
  • If you don’t walk your walk and talk your talk, you are doing your brand a disservice
  • It’s so easy to just become a commodity, I share how to avoid this
  • Nobody’s perfect, I make mistakes, but awareness is super important
  • I issue a challenge for your branding (don’t worry, I’ll be taking on this challenge with you!)

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie65.mp3
Category:general -- posted at: 7:42am EST

Have you ever wondered why one person is so fascinating and another is completely forgettable? Could be the same message or story, but the person sharing it makes all the difference? Welcome to the science of fascination, and the Fascination Advantage System created by Sally Hogshead.  In this episode I talk about the power of this system, how to use this information for your business and a few of the things it taught me about myself. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode64.

Items Discussed in this Episode:

  • The difference between the Fascination Advantage test and all the other tests out there.
  • The concept and science behind the Fascination Advantage System and how it helps you stand out in your marketing and business.
  • Way to ‘make a story sticky’ so you don’t get ignored or quickly forgotten.
  • A breakdown of how the system works and using your primary/secondary advantage.
  • My primary advantage and my secondary advantage and how I apply them to my business and marketing.
  • Discussion of some of my favorite applications for the Fascination system.
  • Some of the ‘double trouble’ archetypes and how they can help you stay out of trouble.

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie64.mp3
Category:general -- posted at: 2:00am EST

Business is so much easier when you approach a lot of what you’re doing as a test. The more you test, the more you correct and you’re on the road to success that much faster. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode63.

Items Discussed in this Episode:

  • It’s so easy to stay paralyzed by fear of failure in your business and not do anything to grow
  • Taking the action to fail actually can lead to success
  • By failing spectacularly at launching my first group program, I learned how great I am at one on one coaching and why it works best for my business
  • Everything we do in our business is like running a lab-it’s all about testing and failing and testing and succeeding
  • What may work for one person may not work for another in the exact same business
  • Why trying and failing in your business is like poker

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie63.mp3
Category:general -- posted at: 8:23am EST

When it comes to speaking, and pretty much anything else, it’s all too easy to be forgettable. Dr. Michelle Mazur joins us today to talk about how to create a story around you and your business that’s uniquely you and positions you into a category of one. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode62.

Items Discussed in this Episode:

  • Is just telling your story enough? Michelle explains why it’s not even close to enough.
  • Making your story ‘audience centered’ is key to speaking.
  • Michelle explains how you can use your story to create a connection with the audience, and then move on to how it can help them.
  • How to find your ‘small moment’ stories and then how to think about relate that to your audience.
  • Storytelling is almost like a fable, it should have a ‘moral’ or a key point to takeaway.
  • Michelle explains how to position yourself in a category of one, and why it’s so important.
  • What is a ‘me too’ speaker, and how can you avoid becoming one?
  • If you could pass your notecards off to someone else and they could give the same speech, your content is ‘milk’.
  • If you know your natural advantages, you can use that to create your presentation.
  • Michelle explains how to bring the category of one concept into everything else you’re doing, not just public speaking.
  • How to think about the conversation you're participating in to position yourself as somebody different in your field.
  • Once you discover your core message, Michelle describes how to keep it consistent.

Top 3 Takeaways for this Episode:

  1. Your presentation doesn’t need to be about you. The story should be something people will actually be interested in. Just writing up your story and pitching speaking engagements with it is not enough.
  2. Are you standing alone? Are you in a category of one? Can you pass the ‘notecard test’? There is nothing worse than a boring or vanilla speaker.
  3. Don’t botch the closing.The last impression of your speech is the most important thing. What do you want your audience to feel, takeaway, and act on?

Links for this Episode:

Dr. Michelle Mazur

Direct download: MMoxie62.mp3
Category:general -- posted at: 8:44am EST

Some truth telling and a true story about my first online course back in the day in today’s episode. Dishing up feisty thoughts on what “they” don’t tell you about running your online business amid the big promises and formulas. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode61.

Items Discussed in this Episode:

  • When I entered the online world, I actually thought it would be easy to make money online - which we all know isn’t exactly true.
  • The people who make millions online are the extreme exception, not the rule!
  • When you only have influencers or early adopters, it’s very hard to scale your business; 1:1 work is really the fastest way to a profit.
  • The very first something is launched in the software market, it isn’t an immediate success-you need to go through the cycle.
  • Don’t be afraid to buck the trend and use what works for you!

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie61.mp3
Category:general -- posted at: 2:00am EST

Too often when it comes to preparing copy for our site customer proof is an afterthought. It’s not just about having some testimonials and calling it good, but crafting customer proof that sells for you. Well done customer proof can help do the heavy lifting as people decide whether or not to buy from you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode60.

Items Discussed in this Episode:

  • How do customer proof and copywriting go together?
  • Think of customer proof as storytelling, not just having a bunch of quotes on your site
  • The problem with negative social proof is and how to avoid it
  • How to strategically place the different kinds of customer proof on your site: small quotes, case studies, client interviews, etc.
  • Don’t shy away from sharing your customer stories on social media, publicly showing your connection to your clients is a good idea
  • How to actually go about collecting customer proof and how to do it in a timely fashion
  • Some pointers on how to actually present the information from your clients in a way that speaks to a result potential clients can achieve by working with you

Tips for Creating the Content Once You Have the Client Proof:

  • Always tell the story that speaks to the result. Every quote, every case study, etc. should speak to the actual impact and outcome the client got from working with you. You want a ‘before’ and ‘after’ feel.
  • Check your tone. Always make sure your tone is on point with your audience and actually sounds like your client would.
  • Keep it short, especially with your quotes. Less is actually more.
  • When you’re actually writing your customer proof, look at the rest of your content to figure out where you want to actually place them. You want the quote to fit in with everything else on the page.
  • Make sure when you interview a client that you have a plan in place to get specifically what you need.
  • Don’t let customer proof be an afterthought. Social proof is so powerful that really great social proof is more motivating to buyers than a discount.

Top 3 Takeaways for this Episode:

  1. When it comes to customer proof, always think about the storytelling and ‘before’ and ‘after’ effect for the client.
  2. Be very intentional and intelligent about how you will be using the social proof. How you’re going to write it should be dictated by the form and the medium you’re going to use to present it.
  3. Don’t let your case studies be something you scramble to get. Ask your customers and create time on your calendar to get the feedback. This is gold in your business!

[Tweet "Don’t let customer proof be an afterthought. Craft customer proof that sells. New episode from @magspatterson"]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie60.mp3
Category:general -- posted at: 2:00am EST

Feisty Friday and today I’m sharing what I consider a cardinal sin of asking questions in a group setting. Asking basics that you could easily Google doesn’t cast you in the best light, so ask Google first, then your community, next. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode59.

Items Discussed in this Episode:

  • Going to a community to ask a google-answerable question time after time is a waste of time (and makes you look bad).
  • To be a good citizen of an online community, you need to make sure your question is helpful to others, not just all about you.
  • If you use Google to teach yourself how to do something and don’t just have surface knowledge, you can just use that for your clients in the future.
  • “Google first, community second!”

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie59.mp3
Category:general -- posted at: 2:00am EST

About pages are one of the most important pages on our websites, but too often they entirely miss the point. This episode breaks down about page must-haves, how to hook your visitors and invite them into your business and outlines everything you need to avoid. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode58.

Items Discussed in this Episode:

  • We all have an about page, and it is a really critical page! Besides the home page, it’s probably the most popular one on your site, so you don’t want to botch it.
  • Leading by talking about you on your about page is doing a major disservice to your readers, and may turn them off.
  • It’s not all about you, it’s all about ‘them’, meaning your audience and their needs.
  • The number one thing to have in your about page to ensure you connect with your reader.
  • Take some time to think about the kind of people you want to be attracting (and who you don’t want to work with).
  • Bragging is actually necessary on your about page, so you’re going to need to find a way to make it work for you, even if it feels icky.
  • How to nail your Call to Action for your about page to invite them to explore further.
  • About page cardinal sins that you need to be aware of.

Top 3 Takeaways for this Episode:

  1. Make sure your about page has a strong hook and doesn’t read like a boring resume of your work or your life story.
  2. Brag on your about page without crossing the line.
  3. Welcome isn’t a good opening line. Boring. You can do better.

[Tweet "Time for an about page refresh! Get these tips from @magspatterson #marketingmoxie"]

Links for this Episode:

Blog Post on the Hero’s Journey

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie58.mp3
Category:general -- posted at: 2:00am EST

It’s the first episode of what I’m calling Feisty Friday where I tackle a trend, issue or question and break it down into practical, actionable steps.  This first one is addressing the focus of personal brands meaning let me talk about ME all the time, make marketing all about ME, and holy crackers, I really don’t give a flying anything about what you’re saying. You sound like Charlie Brown’s teacher and you’re missing the point. To make marketing meaningful, you need to make it about your community and your customers. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode57.

Items Discussed in this Episode:

  • The focus of marketing has seemed to switch to being all about ‘me’
  • What this comes down to is a case of bad storytelling
  • The main question that should be answered in your story should be ‘what’s in it for me?’
  • There is a simple fix, and I’ll explain it here
  • There are many ways to make small changes in your story to help your marketing

Links for this Episode:

Get the Storytelling Shortcut (Free Guide)

Link to Free Marketing Moxie Facebook Group

Direct download: Marketing_Moxie_FF1.mp3
Category:general -- posted at: 2:00am EST

The term conversions is thrown around all the time with copy, but what does that mean and how can you create copy that actually converts? My friend Jen Havice joins us today to shed some light on conversion copywriting and all the need to knows. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode56.

Items Discussed in this Episode:

  • According to Jen, what is the number one conversion killer?
  • When someone lands on your page, you’ve only got a couple of seconds to grab their interest, so pay attention to how you’re grabbing it
  • Jen explains what ‘value conversion’ is, and why it’s not as scary as you think
  • Making sure your message doesn’t get lost in your design can be tricky, but it’s necessary to make sure each page of your site has a goal
  • The more decisions you’re asking the client to make, the faster they will leave your site
  • What are some conversion basics you need to know, even if you have a small site
  • Jen’s absolute best trick for creating copy that converts
  • Pay attention to your buttons and if what they say are affecting your conversion

Top 3 Takeaways for this Episode:

  1. You need to make sure with any page of website copy, that you have a clear goal for the page.
  2. What does your customer need to make the decision to buy? What will make them feel comfortable, what will reduce friction, etc.
  3. Understanding conversion and the numbers behind your website is not just for big sites. Understanding the structure and copy of your page and whether they are connected or not can make or break your conversion.

[Tweet "Talking conversions with @jenhavice and why using the word submit is a bad idea. @magspatterson hosts"]

Links for this Episode:

Make Mention Media

Jen’s Conversion Copy Review Service

Marketing Moxie Episode 55

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie57.mp3
Category:general -- posted at: 2:00am EST

The copywriting series continues and I’ve invited Yasmine Khater to talk about attracting clients and figuring out your services on today’s show. While it may not be copy, this is one of the things that I find easily trips people up when it’s time to get your website ready. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode55.

Items Discussed in this Episode:

  • How do we go about finding the right clients for you? There is no magic formula, but there’s ways to save time doing it.
  • Yasmine explains how to go from having a client who is interested to a converted sale.
  • Focus on understanding what your client really wants and who they are is key to turning an interested client into a sale.
  • Dig deeper into yourself and what you like to do, along with what you are good at as you figure out your services.
  • Yasmine points out the things we need to keep in the back of our minds when we’re communicating with our clients as far as sales psychology goes.
  • Why being more focused can get you more money in the door right now.
  • What is ‘messaging breakdown’ and how can you fix it.

Top 3 Takeaways for this Episode:

  1. Before you create the offer, you really need to understand the customer. Just having the copy and all the launch elements doesn’t mean you’re selling something that is actually needed. People buy based on an emotional reaction. Do your homework up front to save you pain and frustration later!
  2. Create a plan for content that makes sense and serves your business model. Think about you can create a really cohesive set of content that makes sense.
  3. If pushing through fear is causing you to spin out, then you need to really examine where the root of your fear comes from. Working on your emotions to not feel that fear can be hugely beneficial to your business.

Links for this Episode:

Yasmine Khater

Yasmine’s Free 10 Day Earn 5K Bootcamp : www.bit.ly/5kbootcamp

Link to Free Marketing Moxie Facebook Group

Direct download: MMoxie_55.mp3
Category:general -- posted at: 2:00am EST

Good old business-to-business  copy can be so boring as we travel through the world of features and industry jargon. But it doesn’t have to be this way! Jessica Mehring of Horizon Peak Consulting is one of the absolute best B2B copywriters I know, and she’s sharing how to make B2B copy more exciting and engaging in this interview. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode54.

Items Discussed in this Episode:

  • Jessica explains why B2B copy can be so boring and how to not fall into that trap
  • The biggest mistake to avoid making in B2B copy
  • What kind of things can we learn from B2B copy?
  • Jessica’s favorite ways to figure out what the value is for customers in your business
  • What is ‘iteration’ and why is it important for your copy?
  • What content marketing really is and how it works
  • Jessica gives us the list of books she’s reading now and why
  • How you can bring the elements of fiction writing into your copy

Top 3 Takeaways for this Episode:

  1. Before people will buy from you, they need to see the value they will get.
  2. Do your research! Find out from your market how they receive content and what questions they need answered in that content, and give it to them.
  3. If you want to write copy that’s not boring, start reading. Books, magazines, blog posts. Take note of headlines, story structure and more.

Links for this Episode:

Horizon Peak Consulting

Link to Free Marketing Moxie Facebook Group

Direct download: MM_Ep54.mp3
Category:general -- posted at: 2:00am EST

If you’re launching anything in 2015, you’ll want to listen to this episode where our guest Courtney Johnston walks us through the must-have elements of our launch copy - most of which is so easy to overlook, including all those must-send emails. Show notes with key points, takeaways and links for this episode available at www.maggiepatterson.com/episode53.

Items Discussed in this Episode:

  • Courtney explains what we should do to plan in advance for our launch copy and not do it all at the last minute
  • The three pieces of launch copy you must nail no matter how complicated or simple your launch
  • Why your ‘cart closing’ email may be the most important one you write
  • Courtney’s best tips for getting your message clear before your launch
  • It’s okay to name a specific goal or result your client will achieve by using your program
  • The most effective and important types of emails you should have covered off during your launch

[Tweet "Launching? @courtRJ has your copy covered in this episode"]

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Top 3 Takeaways for this Episode:

  1. Have a launch plan. Figure out ALL of the pieces of copy you need well in advance so you can be smart and strategic.
  2. Understand that communicating with your list is critical during a launch and that you’ll have 7 different types of emails going to them during this time.
  3. Be very clear on the outcome of result of what you’re offering. That’s the #1 thing people want to know.

Links for this Episode:

Courtney’s Launch Copy Planning Kit

Rulebreakersclub.com

Link to Free Marketing Moxie Facebook Group

Direct download: MM53.mp3
Category:general -- posted at: 2:00am EST

You’re sitting down to write...and you’re having a hard time figuring out what to say, or even why you’re saying it. Which is where our guest Nikki Groom comes in. Today we’re talking about helping figure out your why so your copy actually works and how you don’t need to find your voice, you just need to use the one you already have to be effective. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode52.

Items Discussed in this Episode:

  • Nikki discusses how she helps people create the ‘why’ in what they do
  • You can’t know your ‘why’ if you don’t know your ‘who’
  • The ‘why’ doesn’t have to solve a life changing event, it can be something small that makes a difference in someone’s day
  • Nikki explains how we can use our voice to infuse into our copy, but not overdo it
  • Nikki shares some of her best editing tips
  • Nikki and I discuss how to use storytelling in the right way and not let it go off the rails.
  • How to not get stuck in your own head when it comes time for writing

[Tweet "You don’t need to find your voice. Use the one you have says @nikkigroom"]

Top 3 Takeaways for this Episode:

  1. Creating the ‘why’ in your business can be tricky, but it is essential for copywriting. You’re looking for why your business is needed by your audience, not why you do it for yourself. Once you learn to write like this, it will flow naturally.
  2. Make sure you’re using your voice in your copy. You don’t want to mimic someone else or the ideal version of yourself, you need to be you. Then it’s easy to be consistent through your blog, about page, social media, on phone calls, etc.
  3. Powerful stories can be impactful. No one wants to see the ‘perfect’ you all the time. On the other hand, be cautious to use when it’s appropriate.

Links for this Episode:

Nikki Groom

Link to Free Marketing Moxie Facebook Group

Direct download: MM52.mp3
Category:general -- posted at: 2:00am EST

This week we’re kicking off a new series all focused on copywriting on the show. Because, let’s face it, writing copy is unavoidable in your business! I’ve got an all-star line up of copy pros to share the inside scoop on everything from B2B to launch copy and more. Today we’re kicking off by talking about content strategy - the #1 thing you need before you write a single word! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode51.

Items Discussed in this Episode:

  • Whether you hire a copywriter or not, whether you’re a good writer or not, every one of us has to deal with writing in our business
  • I break down what content strategy is, and what it’s not
  • The questions you should ask yourself to drive your content strategy to be useful to your audience
    The warning signs that say you need a content strategy
  • No matter what, your content has to serve a purpose
    The 5 essential elements of a content strategy

The 5 Essential Elements of A Content Strategy:

  1. You need to understand your customer and your customer’s journey. You need to know more than the basics, you need to understand how they get from finding your business all the way to the purchase.
  2. Getting clear on your mission and values. Do you actually know what the master plan is for your business 5 or 10 years down the road?
  3. How do you communicate? What is your tone and manner? Don’t rip off someone else’s tone, be yourself. How do you want your customers to feel when they’re interacting with your brand? Also think about your writing style.
  4. Prioritization and presentation of information. People need to be told what to do when they get to your website. Too many options leads to the choice paradox. Get really clear on how you present information and get consistent with it.
  5. What is the workflow and the schedule? How do you create content, what are the steps involved, and who is involved in each step? Think about your content schedule so you can be consistent and make your audience comfortable.

Links for this Episode:

The Why Behind the Buy Episode with Brittany Becher

Link to Free Marketing Moxie Facebook Group

Direct download: MM51.mp3
Category:general -- posted at: 2:00am EST

This week is a milestone episode! We’ve hit the mark of 50 shows, so I’m sharing my favorite moments, shows, and lessons with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode50

Items Discussed in this Episode:

  • My top lessons I’ve learned about myself from podcasting:
    - Who knew I would have an inner block for explicit language?
    - How being a writer translated to podcasting
    - Things that surprised me about audio, and the unique relationships you develop with your listeners
  • My top lessons I’ve learned from guests on my show:
    - Natalie Eckdahl s lessons from 100 episodes
    - Val Geisler’s take on follow through with your customers
    - Makenna Johnstone and her solid advice for doing it your way and not following the ‘shoulds’
    - Zsofi Koller on everything you need to know about working with a web designer
    - Jessica Kupferman’s ridiculously fun interview about online dating and online business
  • My top lessons I’ve learned about podcasting:
    - I’ve joined the secret club and I love it because it’s all kinds of geeky
    - How surprisingly low-tech podcasting has turned out to be, and how I use my ‘secret weapons’
    - I love interviewing, and I love being interviewed
  • The absolute best thing about podcasting: the fans. You guys are awesome!
  • What’s coming up next on the show and the new series that will follow

Links for this Episode:

Nathalie Eckdahl's Episode

Val Geisler's Episode

Makenna Johnston's Episode

Zsofi Koller's Episode

Jessica Kupferman's Episode

Link to Free Marketing Moxie Facebook Group

Direct download: MM50.mp3
Category:general -- posted at: 2:00am EST

Branding may be a big old buzz word and so many people aren’t sure what it really means. Jeremy Miller, author of Sticky Branding joins the show to talk about what exactly sticky branding is and how to make it work for our business so we can stand out. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode49.

Items Discussed in this Episode:

  • Jeremy defines what is a ‘sticky brand’ and lists some top brands that are considered ‘sticky brands’ and how they became that way
  • What is ‘tilting the odds’ and how can you apply it to your business?
  • Why being a ‘generalist’ can work against you
  • How Jeremy and his family re-branded their business to a specific niche to make it more successful
  • How to consistently show up in the discussion and being a part of the dialogue for your brand, but not become overwhelmed by trying to be everywhere at once
  • Why ‘busy work’ will be the death of your business
  • Jeremy’s favorite principle of his 12.5 and why it’s the foundation of building a brand

Top Takeaways for this Episode:

  1. Do you have a ‘sticky brand’? Look at your brand critically and ask yourself these questions:
    Would people refer me again and again?
    Am I the top choice?
    Am I remarkable?
  2. Learn how to ‘tilt the odds’. This means finding your competitive advantage. Avoid being a generalist. Find the niche or market that is your sweet spot where you can be the master to go to.
  3. Work on having simple clarity. If you can’t explain in 10 words or less what you do and how you do it, there’s a big problem.This is one of the hardest things to do that I’m still working on too!

Links for this Episode:

Sticky Branding Book

Link to Free Marketing Moxie Facebook Group

Direct download: MM49.mp3
Category:general -- posted at: 2:00am EST

Are you stuck in a rut when it comes to your marketing or does it feel like what you’re doing doesn’t connect? When we’re always ordering the same thing off the “menu” week in, week out, we’re missing prime opportunities to reach new people and holding ourselves back from growth.  Which is why I’ve created the #moxiechallenge for you - which I’ll run periodically in 2015 to help push you out of the comfort zone. And don’t worry, I’ll be playing right along with you. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode48.

Items Discussed in this Episode:

  • Why do we keep doing the same things if they don’t connect with our audience or work very well when it comes to marketing?
  • Why I want to stop playing it safe, and what this has to do with turkey sandwiches
  • Why trying new things and experimenting is necessary in 2015
  • My ‘sandbox’ concept for my business this year
  • My 5 ideas for my #moxiechallenge to you

Top 5 Ideas for your #moxiechallenge:

  1. LinkedIn Publishing: Why not use the community you’ve already built on LinkedIn to share your content? (Resource blog post on LinkedIn publishing)
  2. About Page: It shouldn’t be about you, it should be about your audience. About pages need TLC, they are probably one of the most visited pages on your site. (About page resource.)
  3. Storytelling: Write 3 stories connected to your business. Storytelling is what humanizes us and makes us memorable. (Resource: Blog post on storytelling)
  4. Guest Posting: Give guest posting a try. It may not generate mega traffic to your site, but putting yourself out there creates credibility for you. (Resource: Pitching Quick Start Guide)
  5. Interview One of Your Clients: Talk to them about the work you did together and how it impacted their business. (Resource: Voice of Customer Blog Post)

So, what’s it going to be? How will you get your #moxie on for the #moxiechallenge? Share with me on Twitter (@magspatterson) or in the The Playground group on Facebook.


Links for this Episode:

The Cellar Club

Free Pitching Quick Start Guide

Slideshare

Link to Free Marketing Moxie Facebook Group

Direct download: MM48.mp3
Category:general -- posted at: 2:00am EST

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