The Marketing Moxie Podcast

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December 2014
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Syndication

As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode47.

Items Discussed in this Episode:

  • Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us.
  • Lara explains why building a list of people that are your audience is crucial.
  • How important is list size?
  • Lara shares her expertise on adjusting your expectations of your email list and marketing conversions.
  • Lara and Maggie share how it’s been important to them to keep people on their list to build their reputation over time.
  • What can you do to freshen up your email opt-in.
  • What one thing Lara suggests you change or work on for 2015 with your email marketing.

Top Takeaways for this Episode:

  1. You don’t own social. If you’re only focusing on social media and not building your email list, you will pay for it later!
  2. Don’t be obsessed with your numbers. The size of your list doesn’t matter as much as the engagement of your list. Learn to understand open rates and conversions, and learn what to realistically expect.
  3. Create a small and bite-sized opt in. The simpler it is, the more consumable it is for people. What does your audience really need to know to create action?

Links for this Episode:

Lara’s Daily Checklist to stay on top of your online marketing

WellmanWilson

Link to Free Marketing Moxie Facebook Group

Direct download: MM47.mp3
Category:general -- posted at: 2:00am EST

Money mindset expert Denise Duffield-Thomas joins us on the show today to talk about money mindset, marketing and her experiences self-publishing her book. We discuss manifesting versus hustling, moving people from a book into a paid program and more. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode46.

Items Discussed in this Episode:

  • Denise talks about the process of self-publishing her first two books and what it did for her business.
  • The differences between self-publishing and going through a publisher.
  • Denise’s biggest lessons learned from the publishing process.
  • How Denise used her books to move clients into the paid programs she offers.
  • How to become more of a ‘Lucky Bitch’ in your marketing.
  • The importance of following through with your intentions in your business.
  • There isn’t a big secret in how to be successful, Denise breaks it down on how to remove your mental blocks.
  • The number one thing Denise wishes entrepreneurial women knew about money.

Top Takeaways for this Episode:

  1. Use your book as a calling card, even if you self-publish. It’s a way to legitimize your business.
  2. For writing a book, it’s really just a matter of sitting down and doing it. You don’t have to wait for anyone, it’s something you can make happen now!
  3. With marketing, it’s not just about setting a goal or intention. It’s so easy to stay stalled in the idea phase. The difference between people who make money and people who don’t is action.

GIVEAWAY! Win a Lucky Bitch Christmas Bundle

Denise has generously offered to giveaway a Lucky Bitch Christmas Bundle to one lucky listener!
The bundle includes:

  • The Lucky Bitch Manifesting Course
  • Lucky Bitch Live Event Recordings
  • Lucky Bitch and Get Rich Lucky Bitch Audio Books
  • Manifesting Meditations Pack + Money Mantras Subliminal Meditation

Just comment below to enter. We’ll draw one lucky winner on December 17th at Midnight ET via Random.org.  We’ll post winners on the thread!

Links for this Episode:

Lucky Bitch
Lucky Bitch Christmas Bundle
Link to Free Marketing Moxie Facebook Group

Direct download: MM46.mp3
Category:general -- posted at: 2:00am EST

Hello December...if you’ve not already started, it’s time to get a game plan so when January rolls around you’re not floundering about once the New Year arrives.  Or if you’re already planning, today’s show talks about how to create a realistic plan, plus a glimpse into some behind the scenes of how I’m doing my planning and prioritizing. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode45.

Items Discussed in this Episode:

  • The importance of starting to think about 2015 now so you don’t fall into a holiday coma.
  • My strategy for getting over the feelings of overwhelm as you start planning.
  • Ideas for not losing momentum through the holidays.
  • How to ‘brain dump’ and why it’s necessary so you don’t go insane.
  • Moving away from a stodgy annual plan to a 90-day plan that’s flexible.
  • Walking through a 90-day plan so you can create one too.

Top Takeaways for this Episode:

  1. Brain dump! Get everything out of your head: the must-haves, nice-to-haves, everything! Get it all on paper.
  2. Start your 90 day plan. Get it written down, and really get clear on what you can reasonably accomplish in the next 90 days.
  3. Get clear on your priorities in terms of life/work so you don’t burn out.

Links for this Episode:

90-Day Plan Template (*Google Doc, please copy to use for yourself)

Portable Whiteboards (Best thing ever!)

Link to Free Marketing Moxie Facebook Group

Direct download: MM45.mp3
Category:general -- posted at: 2:00am EST

Diving into the world of storytelling today and talking about how to get out of the “Hero’s Journey” and turn your customers into the hero instead. If we’re always talking about ourselves, we’re missing the point - and customer stories help engage our audience in a totally different way. And it’s a solo show, just me and you! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode44.

Items Discussed in this Episode:

  • Maggie’s history of ‘voice of the customer’ campaigns
  • Why we should be using customer stories instead of just quotes
  • Maggie explains why storytelling actually works
  • Why making your client the hero instead of yourself is so much more impactful
  • The different kinds of proof and when to use each one
  • How and why to ‘step up’ from just using testimonials

Top Takeaways for this Episode:

  1. Are you always talking about yourself? Then stop it! Let your customer’s be the hero. Look at how you’re sharing your clients’ successes and how you can step it up.
  2. What’s one type of proof you can add into the mix to let your customers shine?
  3. Learn more about how customer stories can impact your business with The Client Brewery.

Links for this Episode:

HelpScout

Hubspot

The Client Brewery

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie44_.mp3
Category:general -- posted at: 2:00am EST

Design, love it or hate it, you need to be somewhat design literate as an entrepreneur. Today’s guest, Christie Halmick is an ex-magazine designer who helps entrepreneurs master the basics of DIY design and she offers some great advice on must-have skills and how to get comfy with design. Show notes with key points, takeaways, and links for episode available at www.maggiepatterson.com/episode43.

Items Discussed in this Episode:

  • Christie’s background and how she got where she is today
  • Christie’s advice for where to start in the design process if you are brand new
  • How to overcome the hesitation, fear, and overwhelm that you feel when you start to design something
  • The top pitfalls and traps we tend to fall into when designing something and how to avoid them
  • Christie explains how to start to ‘make yourself a brand’ from the beginning
  • Why it’s important to pay close attention to your image choices
  • Christie’s favorite do-it-yourself friendly tools

Top Takeaways for this Episode:

  1. Design is a mindset. It’s not brain surgery, get in a playful mindset and let yourself have fun!
  2. Quality over quantity. There are so many design elements available to us now but that doesn’t mean you have to use them all. Really think about starting to simplify, and focus more on telling a story with your design.
  3. Focus on visual consistency. Start to think about your brand’s colors, fonts, etc. so there is harmony and consistency with your design. Make sure your images tell the same story.

Links for this Episode:

Jewels Branch

Canva

PicMonkey

Pixlr

Link to Free Marketing Moxie Facebook Group

Direct download: Marketing_Moxie43_.mp3
Category:general -- posted at: 2:00am EST

This is one juicy topic - we’re talking sales psychology, the why behind the buy and all kinds of things you need to understand before you build another website, email campaign or try to sell a single thing on the Internet.  Guest Brittany Becher joins us to talk about why online business isn’t that different and what we can learn from the consumer packaged good industry and Target. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode42.

Items Discussed in this Episode:

  • How does sales psychology work?
  • Brittany’s tips for figuring out the ‘why behind the buy’
  • Brittany breaks down how the purchasing decision is made by the client
  • How to get the client in the door, and also how to keep them there longer
  • Brittany connects her ‘corporate world’ sales expertise to the online entrepreneur world
  • The choice paradox and how to avoid it
  • How to use sales psychology without being sleazy or feeling like you’re scamming your clients
  • Brittany’s advice for getting your clients to trust you from the beginning so they keep coming back for more
  • How to use the sometimes untapped resource of repeat customers
  • When to pull the trigger and ‘get to the ask’
  • How to make sure clients can give you their money if they want to

Top Takeaways for this Episode:

  1. Take the time to consider WHY people do what they do as your create your emails and marketing plans. The more you understand the triggers, the more apt you’ll be to be successful.
  2. Choice Paradox. Are you unwittingly creating it? Take a look at your website and see how many decisions people need to make as they go through it. If you find too many - time to streamline!
  3. Are you open for business? Don’t make it hard for people to give you their money. Be clear and don’t hide the price away. No price says “I can’t afford this.”

Links for this Episode:

Foundation & Flow

Foundation & Flow on FB

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_Ep42_.mp3
Category:general -- posted at: 2:00am EST

Creating an outstanding customer experience isn’t just for big brands. As a small business owner you have the opportunity to create lasting relationships by delivering an amazing experience for each and every customer. Guest Val Geisler joins us today to talk about how to make that happen and all the systems we need to back it up. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode41.

Items Discussed in this Episode:

  • Areas where business owners are dropping the ball in customer service
  • Val’s must-have basic customer service practices
  • The importance of lists and systems in your business
  • Why Val is so passionate about customer service, and why it’s so important
  • Why and how to address negative reviews and issues that arise, because no matter how good we are - it happens
  • The importance of remembering people are ‘people’ even in the virtual world
  • Val’s favorite examples of great customer service
  • Some of Val’s customer service ideas to differentiate yourself

Top Takeaways for this Episode:

    1. Pay attention to what happens once someone becomes a client. We need to continue to impress our clients, even after you get hired.
    2. Write out your systems. If you want people to have a great customer service experience, write out step-by-step how exact that happens so nothing gets missed.
    3. Understand the difference between service and experience. Service is a baseline, but experience is what tells the story about your brand and makes you memorable.

Links for this Episode:

Aspire and Grow

Systems Finishing School

Link to Free Marketing Moxie Facebook Group

Although Systems Finishing School has already begun, Val will open 2 more spots for the 2 lucky listeners who want in. They just have to email support@systemsfinishingschool.com by Thursday at 8amEST.

Direct download: MarketingMoxie41_.mp3
Category:general -- posted at: 2:00am EST

The law is one of those things that seems unglamorous and super expensive as a small business owner, but guest Tamsen Horton breaks down why covering your bases is the best way to be more creative. If you’re in business, you need to handle your legal stuff and this episode explains the areas of your business that need protection. Show notes with key points, takeaways, and links available for this episode at www.maggiepatterson.com/episode40.

Items Discussed in this Episode: 

  • The biggest things Tamsen sees entrepreneurs skipping over when it comes to legal necessities
  • Why and how to treat your website like your storefront
  • How protected are you online? How to tell and how to gain protection
  • Tamsen explains the difference between copyrighting and trademarking
  • Why you have to do the ‘hard legal stuff’ at the beginning and why it’s not smart to wait
  • Why the law should be customized to your business
  • Tamsen’s advice for picking a lawyer

Top Takeaways for this Episode:

  1. The law is what lets us be creative. Without protecting our intellectual property, we can’t be as creative as we want to.
  2. Get it in writing! Any joint venture, contract, etc. Protect yourself by having something in writing.
  3. Legal things are not meant to be templated. This is your business and your life, the best way to conduct business is not using a one size fits all template. Educate yourself to protect yourself.

Links for this Episode:

Tamsen's worksheet for this Episode

Tamsen’s site: Vuja De Law

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_40.mp3
Category:general -- posted at: 2:00am EST

As a business owner, it’s typical to struggle with staying on track at times. Between good ideas that take you down the rat hole to shiny objects to social media, it’s easy to lose sight of what’s really important. Accountability coach Liz Brazier helps people cut the crap and get down to business, and today she’s sharing how to keep yourself accountable and get the right shit done. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode39.

Items Discussed in this Episode:

  • Liz’s advice for making accountability part of your daily routine
  • Why an accountability partner is so helpful and important
  • How to use a timer to make yourself accountable
  • Liz’s power tips to create accountability in your business
  • How to ‘focus in’ your to-do list to make it not so overwhelming
  • Liz explains the difference between getting busy work done versus getting done what will make a tangible impact in your business and your life
  • How Liz keeps herself personally accountable

Top Takeaways for this Episode:

  1. Get an accountability partner. You need someone to tell what it is you’re going to do, once you speak it aloud it becomes real!
  2. Get clear on the key priority that will make a difference in your business or your life. Once you identify the right thing, you know your daily intention.
  3. Stay connected with your support. You’re not alone! Find a mastermind group, a business best friend, or someone else to stay connected with.
  4. Be kinder to yourself. Don’t let your inner mean girl take over, you can’t do everything perfectly.

Links for this Episode:

Lizbrazier.com

Get Liz’s FREE one month accountability check in

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_39_.mp3
Category:general -- posted at: 2:00am EST

Whenever I’m in a state of feeling overwhelmed and like my to-do list is out of hand, I talk to my friend Megan Flatt. She’s a business coach who works primarily with moms who are building businesses amid the challenges of day-to-day life with busy kids and family life. Today Megan shares some super practical tips for managing your stress and taming your to-do list for good. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode38.

Items Discussed in this Episode:

  • Megan’s number one tip to get out of overwhelm quickly
  • Some of the top stress triggers Megan has encountered
  • How to identify your own stress triggers, and how to avoid them once you know
  • Megan’s advice for mastering your task list instead of letting it master you
  • What are ‘buckets’ and how can they help you manage your to-do list?
  • Megan’s favorite shortcuts for making the most of your time
  • Why downtime is super important for your business and your life
  • Megan’s top tools you should really embrace to master your to-do list

Top 3 Takeaways for this Episode:

  1. Understand what triggers you, and sends you into that swirling feeling of overwhelm and stress.
  2. Start breaking your schedule down into ‘buckets’. It makes your schedule a lot more manageable, and you can see areas you can ask for help.
  3. Start writing things out with pen and paper. Things become much more tangible when you write it down.
  4. Bonus Takeaway! Start a shareable calendar, no matter what type. It will help you better coordinate, and respect others’ time.

Links for this Episode:

meganflatt.com

Get Megan’s 50 Productivity Hacks for Mama CEOs

Link to Free Marketing Moxie Facebook Group

Direct download: MarketingMoxie_38_real.mp3
Category:general -- posted at: 2:00am EST

Jules Taggart is the first return guest on Marketing Moxie and is joining us today to share how to create kick ass sales proposals. No matter how much a prospective client loves you, your proposal can quickly make or break you. To get them to “yes”, Jules offers some power tips and we talk about gotchas with creating proposals. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode37

Items Discussed in this Episode:

  • The biggest mistake when it comes to putting together a sales proposal or quote
  • Jules’ must have elements of a proposal
  • Jules’ #1 tip that makes a difference in her sales proposals
  • How to set up the follow up for a sales proposal
  • How to decide who to give a proposal to, there are times you don’t have to write one!
  • Jules’ and Maggie’s tips for being selective on what you’ll give away for free on your sales calls

Top 3 Takeaways for this Episode:

  1. Make sure you include your results in your proposal. What will you help the client actually achieve?
  2. Be ready to service. Don’t make the client wait weeks and weeks for a proposal. You are sending a message that you are too busy!
  3. Customize your proposals. Give that little extra bit or suggestion to spark the client’s imagination. Think about your subject line.

Links for this Episode:

Jules’ Website

bidsketch

 

Link to Free Marketing Moxie Facebook Group

Rate and Review the Marketing Moxie Podcast Here!

Direct download: MarketiingMoxie_38_.mp3
Category:general -- posted at: 2:00am EST

No matter what you’re promoting, it can be hard to stand out. This episode fellow podcaster Katie Krimitsos shares how she created a promotion around Shark Week in August to have former Shark Tank guests on her show and create buzz in the process. Learn how to use your 'team' when coming up with a creative idea, how not to be afraid to ask, and how to mix things up to keep it fresh! Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode36.

Direct download: MarketingMoxie_36_.mp3
Category:general -- posted at: 2:00am EST

In this solo show I talk about why storytelling is so effective and my best tips from 15+ years of working with corporations and entrepreneurs to help them create their stories. In this episode, you'll learn how to really understand the best types of stories for you and your audience, how to avoid the temptation to use epic stories, and how to give your story a happy ending. Show notes with key points, takeaways, and links for this episode available at maggiepatterson.com/episode35.

Direct download: MMoxie_35_.mp3
Category:general -- posted at: 2:00am EST

I’m using a loose definition of what it means to be “unconventional” but this show is a solo episode talking about 1:1 work and how in these crazy Internet circles, it shouldn’t make us feel dirty. In this episode, we discuss why 1:1 work is necessary, how to include it in your business, and some common challenges and workarounds for them. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode34.

Direct download: Maggie_34.mp3
Category:general -- posted at: 2:00am EST

Today we’re diving into the ins and outs of create a video-based show with guest expert Victoria Prozan.  In this episode, you can learn how to be a translator for your industry's language, practice overcoming your own story, and really decide what speaks to you and your brand and how to use it. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode33.

Direct download: MrktngMoxie_33_.mp3
Category:general -- posted at: 2:00am EST

Challenges are being run all the time, but do they work? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. In this episode, we discuss how to find a way to connect with your community for feedback, how to individualize your marketing for you, and how to borrow from other industries for marketing ideas. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode32.

Direct download: MarktingMoxie_32_.mp3
Category:general -- posted at: 2:00am EST

Today we’re talking launching. Don’t run - our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more. In this episode, we discuss all the different ways we launch in our business, and how to make your launch engaging and relevent to your audience. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode31.

Direct download: Maggie_Ep31_.mp3
Category:general -- posted at: 2:00am EST

Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. In this show, we talk about how to use your opt-in to be active and drive sales, the importance of verbage, and how your pricing is telling a story about your brand. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode30.  To continue the conversation, join us over in The Playground-Maggie's exclusive free group on all things marketing.

Direct download: Maggie_Ep30_.mp3
Category:general -- posted at: 2:00am EST

Do you dream of publishing a book? But you aren’t sure if this Kindle self-publishing thing is legit? This episode is for you! Guest expert Jonny Andrews shares the need to know on Kindle publishing and how to get started.  In this show we talk about the advantages of self-publishing, the KDP program and how to get your book written.   Show notes with key points,take aways and links for this episode available at: www.maggiepatterson.com/episode29

Direct download: Maggie_Ep29_.mp3
Category:general -- posted at: 8:00am EST

A new series kicks off today called Unconventional Tactics which shares lessons on a wide variety of marketing ideas that aren’t entirely mainstream from Kindle Publishing to Pay What You Wish Sales. Today we have guest expert Natalie Eckdahl from the BixChix Podcast sharing her lessons from 100 interviews.

Items Discussed in this Episode:

  • Natalie’s road to her 100th episode
  • How Natalie’s podcast has helped her networking go global
  • Unconventional lessons Natalie has learned from her podcast guests
  • Natalie’s all time favorite interviews
  • The benefits of podcasting versus blogging
  • The bond that develops between you as a podcaster and your audience
  • How the podcasting community is not competitive as you may think, and is so supportive
  • Getting a team in place is critical if you want to start a podcast and already have another business
  • Natalie explains how being able to change and delegate is important to podcasting as you grow

Show notes for this episode with links to items discussed are available at www.maggiepatterson.com/episode28

Direct download: MarketingMoxie28_.mp3
Category:general -- posted at: 2:00am EST

This episode covers secrets of Pinterest and YouTube with a solo show. Maggie shares some experiences using this platform for her crafting business and what she learned about the power of each one to boost opt-in numbers and drive sales. In this show we cover:

  • My secret life playing with glitter
  • What I really learned from social media around a niche business
  • Why demographics don’t tell the whole story
  • How I doubled my list in a week using Pinterest
  • Some of my favorite Pinterest power tips
  • How I grew my YouTube following and the results that brought to my business
  • What I learned from playing with video formats

Show notes and checklist for this show are available at: www.maggiepatterson.com/episode 27

If you are listening via iTunes and enjoyed the show, please leave a review. You can learn how to rate and review following these step by step directions: http://maggiepatterson.com/subscribe-rate-review/

Direct download: MM_27_.mp3
Category:general -- posted at: 2:00am EST

Tackling Twitter with guest expert Liz Azyan. Liz shares her story of going from PhD student to social media success on Twitter and her tips for really rocking your Twitter time. Get the show notes and handout for this episode at: www.maggiepatterson.com/episode26

Direct download: MM_26_.mp3
Category:general -- posted at: 3:21pm EST

Are you on Google+ but pretty much ignoring it? This week’s guest expert Sandy Sidhu shares amazing ideas on how to dive into G+, what we may be missing and how to form connections. Guaranteed to help you rethink G+ and how it fits in your social strategy. Get the show notes and the handout for this episode at: www.maggiepatterson.com/episode25

Direct download: MM_Ep25_.mp3
Category:general -- posted at: 2:00am EST

The social media smackdown continues and we're talking about LinkedIn with guest expert Karen Yanovich. In this episode we cover a lot of ground including why you need to use LinkedIn, why it is so easy to get results, how you can turn connections into clients and much more. You can get the notes with links and the handout for this episode at www.maggiepatterson.com/episode24

 

Direct download: MM_Ep24_.mp3
Category:general -- posted at: 2:00am EST

Jackie Johnstone joins us today to chat about all the weirdness with Facebook, what we can do about it, why you need a mix of content to engage your tribe and the power of batching your social media content. You can check out the show notes and grab the worksheet for this episode at www.maggiepatterson.com/episode23.

Direct download: MarketingMoxie_Ep23_.mp3
Category:general -- posted at: 12:42am EST

The Social Media Smackdown today continues with Sally Hope, life coach and leader of the Wildheart Revolution, joining us to day to talk about building community. From how to get the most out of community, to how social media based communities can change your life and business and why communities rock for introverts this episode covers a lot of ground. Plus, we learn what a Wildheart is and you can find out if you happen to be one. (Hint: I totally am!)  Show notes and links for this episode at www.maggiepatterson.com/episode22 

Direct download: Marketing_Moxie22_.mp3
Category:general -- posted at: 2:00am EST

 

More real-life successes today as part of the Social Media Smackdown, with love and relationship coach Jenn Scalia sharing her tips for Instagram. She’s gone from 1500 followers in January to more than 13,000 followers on Instagram with her unique approach using quotes related to her business along with a bit of her personality. She provides practical real-life ideas on how to use Instagram. You can check the worksheet and more details on this episode at www.maggiepatterson.com/episode21

Direct download: MarketingMoxie21_.mp3
Category:general -- posted at: 2:00am EST

Carrie Green from the Female Entrepreneur Association joins us today to share tips on social media success. We all hear about big follower counts, but how does that actually happen? Carrie gives a lot of insight on her approach to growing Facebook, the test she put in place and how engagement is the key.  Get the show notes and this episode's worksheet at http://www.maggiepatterson.com/episode20

 

Direct download: MarketingMoxie20_.mp3
Category:general -- posted at: 2:00am EST

We’re kicking off the Social Media Smackdown Series today on the show with social media guide The Stacey Harris. We are talking about how to pick a platform, how people work with people like logos, figuring out if people are the real deal and more. Show notes and worksheet at: www.maggiepatterson.com/episode19

Direct download: Marketing_Moxie19_.mp3
Category:general -- posted at: 2:00am EST

We're wrapping up the Brilliant Basics series with a solo episode on promotion. In this show I talk about the confidence game when it comes to promoting yourself, my own experience with promotion and the impact on my business and three ways to get started. Show notes and worksheet for this episode at www.maggiepatterson.com/episode18

Direct download: Marketing_Moxie_ep18_.mp3
Category:marketing, PR -- posted at: 2:00am EST

Zsofi Koller is our guest expert today who's diving into everything you need to know about working with a designer. I have a lot of friends who are designers, and honestly, they the hardest working people I know. Zsofi talks about how to choose a designer, what you need to do to get ready and more.  Show notes with links to everything discussed in this episode available at: www.maggiepatterson.com/episode17

Direct download: Marketing_Moxie17_.mp3
Category:general -- posted at: 12:00am EST

Rebecca Tracey from The Uncaged Life joins us in this episode to talk about cutting through messaging chaos, the must-haves for a great message and how "messaging" holds so many people back. Show notes on more on Becca available at www.maggiepatterson.com/episode16

Direct download: Marketing_Moxie16_.mp3
Category:marketing -- posted at: 7:00am EST

Amber McCue is the guest expert for this episode where we talk about systems, outsourcing, must-have marketing systems and our mutual love of office supplies. This this episode you'll learn how to get started with systems, why you need them even if the idea makes you sweat and how systems don't need to be so hard. Show notes at www.maggiepatterson.com/episode15. 

Direct download: MM_15_.mp3
Category: -- posted at: 7:00am EST

Guest expert Chantelle Adams joins Marketing Moxie today to talk about how to overcome your fear of speaking and how to add it into your marketing mix. This episode is jam packed with tips and tricks on how to get started with speaking, how to boost your business with speaking and how to get paid. Get the show notes and take aways at www.maggiepatterson.com/episode14

Direct download: MM_Episode14.mp3
Category:general -- posted at: 7:00am EST

MM13: Jules Taggart Talks About Creating Copy

Brilliant Basic Training continues this week with guest expert Jules Taggart talking about creating crappy first drafts, action verbs, storytelling and more. This episode is jammed full of practical ideas to apply to all of your copy creation. Show notes and links at: www.maggiepatterson.com/episode13

Direct download: MARKETING_mOXIE_EP13.mp3
Category:general -- posted at: 7:00am EST

Ali Rittenhouse talks about email marketing fundamentals in this episode. We break down some basics of email marketing including opt-ins, getting started, the role of social media and and more.  Show notes: www.maggiepatterson.com/episode12

 

Direct download: Marketing_Moxie_ep12.mp3
Category:general -- posted at: 7:00am EST

Does SEO scare you? Or maybe you don’t even know what it is? Good news, on in this episode we’re going deep on Search Engine Optimization with guest expert Liz Lockhard.  Liz helps demystify the world of SEO and how to use it for your site including the best ways to get started, the importance of understanding your ideal customer, tips for finding the right keywords, using the  Yoast plug-in and more. Show notes with the take aways and all the items mentionned in this episode available at: www.maggiepatterson.com/episode11

Direct download: Marketing_Moxie_ep11.mp3
Category:general -- posted at: 7:00am EST

To kick off the Brilliant Basic Training series here on the show, we have guest expert Suzi Istvan joining us to talk about branding, copycatting vs. inspiration, strategies for shaping your brand and the key things you need to know before you work with a designer. You can get the transcript and show notes at www.maggiepatterson.com/episode10

Direct download: Marketing_Moxie_10_.mp3
Category:general -- posted at: 7:00am EST

Jessica Kupferman from Lady Business Radio talks about online dating and what it can teach you about online business in this special freeform episode. We talk about how first dates and free consults are the same, what you can learn about personal branding from online dating, plus we share lots of laugh over roosters, bad pitches and more. Show notes at www.maggiepatterson.com/episode9

Direct download: Marketing_moxie9_1_copy.mp3
Category:general -- posted at: 7:00am EST

Learn how to make the most of every single guest post in this action-packed episode. With our guest expert social media consultant Sophie Bujold, we'll cover what you must do the day your post is published, how to promote on social media and how to reuse your post for months to come. 

Direct download: MarketingMoxie_ep8.mp3
Category:general -- posted at: 12:00am EST

Learn how to write a great guest blog post with guest expert, Lacy Boggs. Find out what things you must nail in a guest blog post, how to write effectively for the web and deal breakers for bloggers/editors. Go away with a clear idea of how to write killer posts that get published every time. Show notes and worksheet available at www.maggiepatterson.com/episode7

 

 

Direct download: Marketing_Moxie_ep8_1.mp3
Category:general -- posted at: 9:37am EST

When it comes to guest posting the actual email pitch is the make or break moment. Episode #6 breaks down how to create a powerful and effective guest post pitch including what to avoid when preparing a pitch, how to write a great pitch, what supporting elements you need to sell your pitch, the fine art of pitch follow-up and more.  Notes for this episode at: www.maggiepatterson.com/episode6 

Direct download: MarketingMoxie_ep6.mp3
Category:general -- posted at: 7:00am EST

Delve into the world of guest posting research find out why you can't skip it! We will look at how to use your ideal customer to shape research, how to find opportunities and different techniques/tools to ensure bloggers and editors say YES to your pitch.  Show notes at: www.maggiepatterson.com/episode5

Direct download: MarketingMoxie_Ep5.mp3
Category:general -- posted at: 7:00am EST

This episode kicks off a multi-part series on guest posting and we start off with why you should guest post, what you can expect from guest posting, and finding your guest posting WHY.  Plus, we'll talk about the one thing that tends to hold people back from guest posting and how to get over it. Show notes at: www.maggiepatterson.com/episode4 

 

Direct download: Marketing_Moxie_Ep4.mp3
Category:general -- posted at: 12:00am EST

Your web site copy can quickly make or break your web site, especially your about page.  This episode dives into the about page and helps break down specific things you must include to have a high impact page. Copywriter Erica Lee Strauss shares her perspective on about pages and common deal breakers. Show notes at: www.maggiepatterson.com/episode3

Direct download: Marketing_with_Moxie_Ep3__.mp3
Category:general -- posted at: 11:03am EST

Are you leaving money on the table with your web site? In this episode we talk about small fixes you can make to your site to help you be more credible. Money Making Expert Ellen Ercolini joins the show to give some helpful tips. 

Direct download: Marketing_Moxie_episode2_.mp3
Category:general -- posted at: 3:04am EST

In the inaugural episode of Marketing Moxie we'll dive into what marketing with moxie really means and explore how critical your web site really is.  Learn how to lock down your brand voice and common traps when it comes to building a brand voice that's powerful and clear. 

Direct download: Marketing_Moxie_episode1_.mp3
Category:general -- posted at: 1:15am EST

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