Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

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Syndication

Warning - ranty times ahead.  This week I get super feisty about Facebook and how people forget the whole point is people when building community. Thanks to Michelle and Val for the inspiration for this episode as I often wonder if how I feel about people behaving badly is you know, well, just me. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode73.

Items Discussed in this Episode:

  • If we’re going to all use Facebook for business, please act like a human. If you wouldn’t do it in person, please don’t do it on Facebook! (Official hashtag #notcool)
  • I’m all for selling on Facebook, but it needs to be in an appropriate time and place. Showing up only to sell is not okay and means you're entirely missing the point of community.
  • Communities are for connecting, not for list building. Think about how stringent you want to be, and how you want to connect with that person.  Sending a PM to say you must give me your email is obnoxious. (Please stop it.)
  • Do not private message people without their permission. You don’t need to solicit, if people want to buy your stuff they will. It's the online equivalent of telemarketing and it feels desperate.
  • Think about poor citizenship and how you can be of the greatest possible service as it will make you stand out.

Links for this Episode:

Link to Free (No Email Required) Marketing Moxie Facebook Group

Direct download: MMoxie73.mp3
Category:general -- posted at: 2:00am EDT