Marketing Moxie: Online Marketing I Branding I Promotion I Copywriting I Conversions I Traffic

Categories

general

marketing
marketing, PR

Archives

2016
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

March 2017
S M T W T F S
     
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31

Syndication

It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking books, we’ll have a fun giveaway where you can win a book bundle and more!  Oh and we’ll even have a listener picks episode! Show notes with key points and links for this episode available at www.maggiepatterson.com/episode91.

Items Discussed in this Episode:

  • I explain the Marketing Moxie Summer Reading series and how fun it’s going to be!
  • I’ve always been fascinated with psychology and persuasion books, and I’ll explain why.
  • If you want to understand why people really buy, the ‘Influence’ by Cialdini is a great place to start.
  • ‘50 Ways’ by Cialdini book is great because it’s basically the cliff’s notes on ways to be persuasive that are scientifically proven.
  • ‘Winning the Story Wars’ brings in a ton of information on storytelling, and introduces the idea that social media is taking us back to where we started with storytelling.
  • ‘Made To Stick’ helps answer the question ‘Why do some ideas succeed while others fail?’
  • ‘Hooked’ answers the question ‘How do companies create products that we can’t put down?’ and explains the psychology of this.
  • I’m doing a summer book giveaway! I’ll explain what’s included and how to enter.

Links for this Episode:

Enter to win the Summer Reading Package here: bit.ly/summerreadsbundle
Share your fave biz books for a shout-out on a future episode - www.maggiepatterson.com/favebizbooks
Link to Free Marketing Moxie Facebook Group

Persuasion and Storytelling Books Mentioned in this Episode:

  1. Influence: The Psychology of Persuasion by Cialdini
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Cialdini
  3. Winning The Story Wars by Jonah Sachs
  4. Made to Stick by Chip & Dan Heath
  5. Hooked: How to Build Habit-Forming Products by NIr Eyal  
Direct download: MMoxie91.mp3
Category:general -- posted at: 2:00am EDT